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By: Janrain, Inc.     Published Date: Feb 28, 2012
Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.
Tags : social login, social sharing, game mechanics, gamification, social media, social tools, social networks, facebook
     Janrain, Inc.
By: CrowdTwist     Published Date: Jan 09, 2018
Loyalty programs are evolving. Brands and retailers are layering in many different options for earning points through brand engagement and spend-based activities. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and increasing revenue. There are a number of ways to engage customers and incentivize them for their purchase. Learn: - The benefits of adopting a strategic approach to rewarding for spend - Effective spend activities ideas to reward for purchases - Effective reward ideas to incentivize purchases
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     CrowdTwist
By: Rackspace     Published Date: Apr 17, 2018
Controlling cloud costs is a leading challenge for enterprises at each stage of their cloud journey. Fortunately, companies utilizing a public cloud can benefit from the strategic partnership between Google and Rackspace. Google Cloud Platform is a state-of-the-art, cost-friendly public cloud, and Google has selected Rackspace as its first managed services provider for GCP, based on Rackspace’s vast cloud expertise and dedication to a fanatical customer experience. With Managed GCP by Rackspace, companies can maximize their cost savings on Google Cloud while also saving on hiring, training and retaining top talent to operate their cloud operations. In this post we will focus on the ten most significant cost-saving opportunities.
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     Rackspace
By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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     CrowdTwist
By: IBM     Published Date: Jun 28, 2016
Availability, performance, user interface... Nobody cares. The age of the enterprise is here! Customers are now automatically purchasing any product you release, ensuring the longevity of your enterprise.
Tags : best practices, competitive advantage, enterprise, productivity
     IBM
By: ServiceSource     Published Date: Sep 15, 2015
The principle “what gets measured gets managed” dictates that by simply examining an activity, you can get a handle on it and find ways to improve it. However, not all metrics are created equal—meaning not all things that can be measured will give you the ability to proactively take action in a timely manner. Case in point: If you measure the effectiveness of your customer success and recurring revenue growth programs based only on retention, churn, renewal or attrition rates, then you have a problem. These are very important metrics, and they are definitely key to your business. The problem is that these metrics can only tell you if you have a problem, which you often discover only after it is too late to affect real change.
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     ServiceSource
By: MaritzCX     Published Date: Nov 29, 2016
We conducted extensive research aimed at identifying how much additional revenue, on average, a dealership could realize by simply improving its customer satisfaction score. Learn what the average revenue increase a dealership can expect to realize by raising its customer satisfaction score by a single point.
Tags : maritzcx, cx strategies, customer experience, customer satisfaction, dealerships, customer experience/engagement, business intelligence, market research
     MaritzCX
By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
Tags : loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
     CrowdTwist
By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
Tags : marketing, mobile marketing, customer, customer experience, customer relationship, ecommerce, crm solutions/software, customer experience/engagement
     IBM Marketing Cloud
By: Business-Software     Published Date: Apr 02, 2009
With help desk automation, companies can increase collaboration and information-sharing among the various departments that play a role in customer satisfaction, including customer service, product development, and quality assurance, as well as field consultants and support staff. Additionally, help desk automation can tightly integrate both internal and external support processes. Learn more today!
Tags : itil, itsm, service management, help desk, automation, customer satisfaction, loyalty, retention
     Business-Software
By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
Tags : adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping
     Adobe
By: LogMeIn     Published Date: Aug 27, 2013
Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report includes findings specific to live chat technology, as well as other engagement channels, such as phone, email and social media. In this year’s report, we explore how Internet shoppers use these various channels to inform purchase decisions and seek help from customer service. Readers will learn the channels that shoppers prefer in given scenarios and how to prepare their teams for optimal engagement.
Tags : live chat report, social media, purchasing behavior, logmein, internet shoppers, optimal engagement
     LogMeIn
By: join.me     Published Date: Jan 29, 2014
Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report includes findings specific to live chat technology, as well as other engagement channels, such as phone, email and social media. In this year’s report, we explore how Internet shoppers use these various channels to inform purchase decisions and seek help from customer service. Readers will learn the channels that shoppers prefer in given scenarios and how to prepare their teams for optimal engagement.
Tags : live chat report, social media, purchasing behavior, logmein, internet shoppers, optimal engagement, crm solutions/software
     join.me
By: IBM     Published Date: Jan 09, 2015
IBM sponsored the and Ponemon Institute examined the actual costs of data breaches at 61 US companies and drew on the results of more than 500 interviews to reveal the true costs of data breaches today, from detection and escalation to customer churn. Read the analyst research to find out the average number of breached records per company, the real reasons most data breaches occur, the capital outlays that a breach requires, and the rate at which customers abandon companies after a breach occurs.
Tags : data breaches, data breach detection, business continuity management, malware, security
     IBM
By: Cisco     Published Date: Aug 27, 2015
Gartner's evaluation of 16 contact center infrastructure (CCI) vendors in its 2015 CCI Magic Quadrant report.
Tags : contact center infrastructure, unified communication, infrastructure management, crm, customer relationship management, cci solutions, enterprise software management
     Cisco
By: VMware AirWatch     Published Date: Nov 12, 2015
VMware continues to raise the bar in business mobility. It offers the most streamlined process for deployment and management of business mobility solutions through its EUC products, and has given IT administrators the perfect set of options to efficiently manage the challenges of business mobility. The company continues to grow by bringing complete solutions that go beyond simply providing basic client or desktop monitoring services. Frost & Sullivan believes that VMware is in an ideal position to help its customers execute on their next-generation business mobility strategies; based on this analysis Frost & Sullivan recognizes VMware with the 2015 Visionary Innovation Leadership Award.
Tags : vmware, business mobility, euc products, end user computing
     VMware AirWatch
By: IBM     Published Date: May 05, 2016
Join this webinar to get a deep dive into the Customer Experience in Retail and to hear how retailers are performing across multiple dimensions. See the results from the Customer Experience Index Survey, assessing more than 550 retailers in 23 countries. The Customer Experience Index Survey findings: - Explore how retailers are creating differentiated brand experiences for their customers across channels - Provide a benchmark for your brand experience in terms of capability, coverage and compliance. - Assess your aptitude for responding with relevance and speed to the priorities that matter most to your customers
Tags : ibm, retail, customer experience, customer experience survey
     IBM
By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
Tags : adobe, digital trends, econsultancy, monitization, engagement, mobile, search marketing, email marketing
     Adobe
By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
Tags : digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
     Marketo
By: IBM     Published Date: Aug 01, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
Tags : ibm, commerce, customer experience, analytics, customer engagement, customer insight, crm & customer care
     IBM
By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
Tags : bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
     BI WORLDWIDE
By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
Tags : bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices
     Bronto
By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
Tags : digital skills, culture, strategy, data management, processing, technology, ux design
     Adobe
By: Microsoft Azure     Published Date: Apr 10, 2018
Prepare your business for the future of customer service. In a world where price and product can easily be matched, customer experience has become a key brand differentiator. It’s never been more important to understand customer expectations, perceptions, preferences, and trends. The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants. Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on: The growing importance of service in a customer’s choice of or loyalty to a brand The most important aspects of a good customer service experience The most frustrating aspects of a poor customer service experience Expectations of the millennial customer segment Channel preferences based on geography Customer expectations for self-serv
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     Microsoft Azure
By: Microsoft     Published Date: Jul 20, 2018
EXPECTATIONS FOR CUSTOMER SERVICE CONTINUE TO RISE AROUND THE GLOBE Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations are rewarded with higher rates of customer retention and loyalty. The Microsoft 2017 State of Global Customer Service survey polled 5,000 people from Brazil, Germany, Japan, the United Kingdom and the United States. We continue to find commonalities along with distinct differences between locals. And though people in all age groups are embracing new digital trends, millennials especially are shaping the way brands need to think about the future of customer service engagement. Regardless of industry, service organizations are a customer engagement focal point for brands around the world. Our r
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     Microsoft
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