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By: Anthem Marketing Solutions     Published Date: Oct 28, 2010
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
Tags : online vs. offline, in-store pricing, online pricing, pricing trends, market research
     Anthem Marketing Solutions
By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
Tags : data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization
     Anthem Marketing Solutions
By: Anthem Marketing Solutions     Published Date: Jun 16, 2011
Anthem Marketing Solutions Study Shows Divergence in Pricing
Tags : online pricing, offline pricing, online vs. offline, anthem marketing, price comparison, amazon tax, shipping costs, retail
     Anthem Marketing Solutions
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