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By: ARKE University     Published Date: Dec 02, 2015
In this module, you’ll learn how marketers harness the power of data analytics to deliver measurable, value-added results.
Tags : arke, arke university, data analytics, digital marketing, big data, data scientist, web analytics, customer experience/engagement
     ARKE University
By: IBM     Published Date: Sep 16, 2014
To compete in today’s rapidly changing business environment, organizations need to capture, analyze and act on information rapidly. If they can quickly identify trends, discover patterns and generate new insights, they can address a wide array of strategic and operational goals—from increasing customer loyalty and creating targeted marketing offers to enhancing operational efficiency and reducing risk. In their report, Business Value of Big Data on Power Systems, NC State University talks about unlocking the business value of big data, and how IBM Power Systems can deliver the foundation for organizations to bring insight to the point of impact faster.
Tags : big data, targeted marketing offers, ibm power systems, structured data
     IBM
By: Cisco     Published Date: Jul 11, 2016
Operational efficiency and cost savings. Datadriven business insights. Organizational agility and market differentiation. Enterprises in every industry are pursuing such gains, but they cannot be achieved with a fragmented, siloed technology infrastructure. Technological integration doesn’t happen overnight, of course. It takes years of behind-the-scenes teamwork and engineering—backed by decades of expertise, research, and development—to have a broad and lasting impact. This special edition of Unleashing IT highlights the fruits of those labors, showcasing the unparalleled alignment of Microsoft, Cisco, and Intel technologies. In the following pages, you’ll read about the advancement and unique value of integrated solutions, spanning cloud environments, data centers, and management tools. You’ll also hear from organizations that are aking advantage of these converged technologies, including King County, Provincia Net, and Swinburne University.
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     Cisco
By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career? Building your your LinkedIn profile to highlight your strengths, education and experience can help you establish your personal brand and market yourself to catch the attention of potential employers and recruiters. Browse this helpful guide, brought to you by Northeastern University, to learn about best practices for producing an attention-grabbing LinkedIn profile, while also exploring other LinkedIn tools and features to extend your network. Experience Northeastern.
Tags : grad school, northeastern university, graduate studies, masters, mba, career growth, career change, search marketing
     Northeastern University
By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career? Building your your LinkedIn profile to highlight your strengths, education and experience can help you establish your personal brand and market yourself to catch the attention of potential employers and recruiters. Browse this helpful guide, brought to you by Northeastern University, to learn about best practices for producing an attention-grabbing LinkedIn profile, while also exploring other LinkedIn tools and features to extend your network. Experience Northeastern.
Tags : grad school, northeastern university, graduate studies, masters, mba, career growth, career change, search marketing
     Northeastern University
By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Tags : cision, social media, social roi, marketing, social impact, marketing research, social media marketing
     Cision
By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
Tags : brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus
     BrightWave Marketing
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