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audience extension

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By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
Tags : data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, hewlett-packard, omnicom
     Bluekai
By: Bluekai     Published Date: Aug 10, 2012
Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads.
Tags : data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, emerging marketing, internet marketing
     Bluekai
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