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By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
Tags : oracle, b2b, commerce, empowerment, customer, e-commerce, content, emerging marketing
     Oracle
By: Oracle     Published Date: Oct 29, 2015
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
Tags : oracle, aberdeen convergence brief, b2b, b2c commerce
     Oracle
By: Oracle     Published Date: Mar 15, 2016
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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     Oracle
By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
Tags : b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment, content marketing tips, emerging marketing, internet marketing
     Brainshark
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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     Oracle Marketing Cloud
By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
Tags : personalized b2b marketing, b2b buyers, b2b, marketing, personalization
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
Tags : marketing strategies, hoover's, b2b marketer, analytics, internet marketing, sales
     Dun & Bradstreet
By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
Tags : b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst
     TimeTrade Systems Inc.
By: Uberflip     Published Date: Mar 16, 2018
When it comes to content production, marketers across the globe can let out a collective “we’ve got this.” Content marketing is now the cornerstone of most organizations’ marketing strategies. In fact, 91 percent of all B2B companies use content marketing. And 38 percent of North American marketers say they expect their content marketing budget to increase in the next 12 months. We’ve invested heavily in it because it works.
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     Uberflip
By: Brainshark     Published Date: Aug 02, 2017
As buyers have become increasingly more savvy and better-educated, B2B sales organizations have changed their strategies. But that can’t happen in a vacuum – sales training must change as well. This brief provides specific ways to improve both the training content delivered to sales reps and the all-important methods for delivering that content. With this actionable information, managers and trainers can begin enacting real change that gets reps more conversation-ready than ever before. Get your copy of this latest brief today. And ready your sales force for better opportunities and more wins.
Tags : sales mastery, b2b, b2b sales, salespeople, better selling, sales training
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
Tags : marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training
     Brainshark
By: Magento     Published Date: Feb 13, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience. Highlights from this whitepaper, include: An omnichannel strategy for B2B commerce Modifying sales models to meet demands Integrating content for growth
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     Magento
By: Oracle OMC     Published Date: Aug 30, 2018
Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips.
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     Oracle OMC
By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
     Sprinklr
By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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     CloudTask
By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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     CloudTask
By: Seismic     Published Date: May 14, 2019
New research from Content Marketing Institute shows that enterprise content marketers are seeing more success with content marketing. Download the report to learn: ? The benefits of a documented content marketing strategy ? How enterprise marketers rate alignment of content marketing and sales in their organization ? Content marketing methods enterprise marketers use to nurture their audience Discover the benchmarks, budgets, and trends impacting content marketers in the B2B enterprise space in the year ahead.
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     Seismic
By: Seismic     Published Date: May 14, 2019
65% of B2B content goes unused by sales. Jon Freeberg, Seismic's Principal Consultant of Customer Success, has seen this problem first hand, and has worked with hundreds of enterprise marketing teams to ensure they are creating content that supports sales conversations. In this webinar, Jon will take you through 3 specific ways that marketing can begin making content that improves their relationship with sales, increases their effectiveness, and helps sales close more deals. Watch the on-demand webinar today and stop wasting precious hours creating content that goes unused by sales.
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     Seismic
By: Seismic     Published Date: May 14, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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     Seismic
By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
Tags : b2b marketing, content marketing, customer experience, digital trends, mobile optimization
     Adobe
By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
     Sprinklr
By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
Tags : marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing, business intelligence
     Aprimo
By: Demandbase     Published Date: Nov 16, 2012
As a B2B marketer, you spend a lot of time creating content to attract interest from prospects, but many of those prospects never actually see your content because of lengthy web forms. Download now for six steps to shorten your forms today.
Tags : demandbase, b2b web forms, business to business web forms, b2b marketer, internet marketing, traditional marketing
     Demandbase
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