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By: Here Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Here Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: AWS     Published Date: Dec 19, 2018
Cisco and Amazon Web Services (AWS) believe not only in making it simple to connect to the cloud, but also to protect your cloud services. Security is not just an on-premises or a cloud thing. It’s every-“thing” and everywhere. Gaining pervasive security means you need visibility across your entire IT environment to help you effectively identify and mitigate security threats. Cisco Stealthwatch Cloud provides scalable visibility and delivers secure network behavioral analysis across on-premises and AWS environments to help identify anomalous activity that could indicate a security threat. This self-learning security solution continually refines its behavioral models as it monitors your environment, ultimately improving its functionality and reducing the costs required for manual security checks and updates. Watch our webinar to learn how JetBrains increased transparency and reduced threat exposure by deploying Stealthwatch Cloud on AWS. Along with increased infrastructure protection,
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     AWS
By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
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     Adobe
By: Forcepoint     Published Date: Jan 07, 2019
We are only beginning to see the impact of predictive analytics upon cybersecurity – especially for insider threat detection and prevention. Watch this webcast where we examine the technologies which make predictive analytics valuable, along with ethically minded guidance to strike the balance between vigilance and privacy.
Tags : analytics, behavioral analytics, ueba, insider threat, cybersecurity, predictive analytics, behavior analytics, security analytics
     Forcepoint
By: Forcepoint     Published Date: Jan 07, 2019
Things are not as they used to be in the enterprise. Today’s employees are mobile, they’re storing and accessing data in cloud apps, and are in disparate networks. Yet, the threat-centric security approach, with its static policies forces decisions about cyber activity with no insight into the broader context. The result is a disproportionate number of flagged activities, overwhelming security teams who have no way to understand the ones most worthy of investigation. Read Rethinking Data Security with a Risk-Adaptive Approach to learn how a human-centric, risk-adaptive approach can help your organization be more proactive
Tags : data protection, data loss prevention, data leak prevention, data security, risk-adaptive, critical data, intellectual property protection, cybersecurity
     Forcepoint
By: Forcepoint     Published Date: Jan 07, 2019
Security spending is expected to reach $120 billion by 2021, yet the amount of data loss events seems to be increasing. Legacy DLP solutions, which rely on traditional threat blocking policies, have been unable to evolve to address these threats. Watch this webcast to understand how taking a Risk-Adaptive approach enables security to fluctuate based on the threat environment.
Tags : data protection, data loss prevention, data leak prevention, data security, risk-adaptive, critical data, intellectual property protection, cybersecurity
     Forcepoint
By: Panasonic     Published Date: Jan 10, 2019
Manufacturing in North America is on the rebound. Part of this is driven by strong economic growth in most global markets. And part by the fact that manufacturers in North America continue to innovate. Looking to the future, manufacturers will be investing in a wide range of disruptive technologies that fuel this innovation. This report examines the trends, attitudes and behaviors toward these disruptive technologies that are determining the present and future of Manufacturing.
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     Panasonic
By: Panasonic     Published Date: Jan 10, 2019
Every day, Media & Entertainment companies face new challenges on all fronts, from traditional cable and broadcast to streaming services like Netflix and Hulu. Meanwhile, creators of live experiences struggle to convince fans to turn from their devices and see the real thing. This presents unique challenges to decision makers struggling to determine the most opportune time to adopt the technologies that can address these threats and trigger growth. This report looks at the trends, attitudes and behaviors that are determining the present and future of Media & Entertainment.
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     Panasonic
By: Verisign     Published Date: May 31, 2017
Verisign has a unique view into distributed denial of service (DDos) attack trends, including attack statistics, behavioral trends and future outlook. The below data contains observations and insights about attack frequency and size derived from mitigations enacted on behalf of customers of Verisign DDoS Protection Services from January through March 2017.
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     Verisign
By: Entrust Datacard     Published Date: Oct 24, 2016
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
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     Entrust Datacard
By: SAP     Published Date: Nov 17, 2016
Culture has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people's behavior, innovation, and customer service: 82 percent of survey respondents believe that "culture is a potential competitive advantage." Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.
Tags : sap, human resources, employee, deloitte, culture
     SAP
By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: Cisco EMEA     Published Date: Mar 14, 2018
What if defenders could see the future? If they knew an attack was coming, they could stop it, or at least mitigate its impact and help ensure what they need to protect most is safe. The fact is, defenders can see what’s on the horizon. Many clues are out there—and obvious. For years, Cisco has been warning defenders about escalating cybercriminal activity around the globe. In this, our latest annual cybersecurity report, we present data and analysis from Cisco threat researchers and several of our technology partners about attacker behavior observed over the past 12 to 18 months.
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     Cisco EMEA
By: SAS     Published Date: Jan 17, 2018
We have conditioned patients not only to expect opioids for pain relief, but to utilize more and more of them, and the addiction is both psychological and physical. To remedy the situation, a lot of policies and practices and behaviors must change around how the health care system approaches pain. But we do not yet have the data and analytics we need to determine what specifically to do at the patient level or the policy level. Download this whitepaper to learn more about the resources available and how we can fix this issue.
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     SAS
By: SAS     Published Date: Jan 17, 2018
Insurers have long been plagued by fraud, error, waste, and abuse in health care payments. The costs are huge – amounting to as much as 25 percent of payments made. Today’s data management and analytics platforms promise breakthroughs by incorporating comparative and behavioral data to predict as well as detect loss in all its forms. To explore the opportunities and how insurers can capitalize on them, IIA spoke with Ben Wright, Sr. Solutions Architect in SAS’s Security Intelligence Global Practice.
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     SAS
By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Tags : oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior
     Oracle
By: LogMeIn     Published Date: Mar 19, 2015
In the past two years, businesses’ desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right – and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.
Tags : mobile management, mobile users, mobile engagement, emerging marketing, social media, internet marketing, marketing research
     LogMeIn
By: Demandware     Published Date: Mar 16, 2016
How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.
Tags : retail, commerce, shopping, mobile, behavior, agility, website development, emerging marketing
     Demandware
By: Salesforce Commerce Cloud     Published Date: Mar 22, 2016
How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.
Tags : retail, commerce, shopping, mobile, behavior, agility
     Salesforce Commerce Cloud
By: AON     Published Date: Dec 07, 2017
The pressure is mounting and employers are feeling the pinch. As U.S. health care costs continue their seemingly inexorable rise, businesses are looking for ways to wrest greater value from their health care spend. More and more, employers are looking for benefits strategies that help prevent chronic disease and, if it is present, encourage early, efficient treatment. The brass ring is getting employees to proactively manage their own health by adopting healthy behaviors, such as exercising and eating healthily. It’s better for the employees, it increases productivity, and it reduces health care expenditures. So how are organizations today looking to craft health and well-being plans that deliver real results for employers and employees alike? This white paper looks at three key areas where new and innovative approaches are changing the equation.
Tags : employer health, well – being planning, harvard business review, aon hewitt, health care plan, lifestyle changes
     AON
By: Cisco Spark     Published Date: Jun 22, 2017
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic? Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that: People won’t participate because they’re afraid of digital change. You just can’t trust the security of collaborati
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     Cisco Spark
By: Fitbit     Published Date: Jan 23, 2018
Social connectedness is essential to employee health. The need for social connections in ingrained in us from the day we are born. What’s more, humans are known to be naturally social animals and need to have relationships with others, both in our personal lives and in the workplace. But where did this desire for social connectedness come from, and what does it really mean for employees’ health and wellness? Download our white paper, “Social connectedness: The secret to employee health and happiness” to learn: • The science behind social connectedness • How social behaviors impact our health and the workplace • How to incorporate social technology into your wellness program You’ll also receive key takeaways on driving social engagement in your wellness program.
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     Fitbit
By: Fitbit     Published Date: Jan 23, 2018
How can a corporate wellness program get your employees motivated? Motivation is essential to maintaining positive behavior changes, especially when it comes to achieving health goals. But how do employees get motivated, and most importantly, stay motivate? Simply put—it depends on the person and why they want to get healthy. Download our white paper, “The truth about motivation and what makes healthy habits stick” to learn: • The ins and outs of motivation • The importance of motivational interviewing • What motivation means for wellness incentives You’ll also get your hands on motivational messaging tips to apply to the various fitness levels at your company. Get your team on a path to wellness today. Download the motivation whitepaper now!
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     Fitbit
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