RSS feed Get our RSS feed

News by Topic

behavioral data

Results 1 - 21 of 21Sort Results By: Published Date | Title | Company Name
By: SAS     Published Date: Apr 25, 2017
Insurers have long been plagued by fraud, error, waste, and abuse in health care payments. The costs are huge Ė amounting to as much as 25 percent of payments made. Todayís data management and analytics platforms promise breakthroughs by incorporating comparative and behavioral data to predict as well as detect loss in all its forms. To explore the opportunities and how insurers can capitalize on them, IIA spoke with Ben Wright, Sr. Solutions Architect in SASís Security Intelligence Global Practice.
Tags : 
     SAS
By: Verisign     Published Date: May 31, 2017
Verisign has a unique view into distributed denial of service (DDos) attack trends, including attack statistics, behavioral trends and future outlook. The below data contains observations and insights about attack frequency and size derived from mitigations enacted on behalf of customers of Verisign DDoS Protection Services from January through March 2017.
Tags : 
     Verisign
By: Blue Coat Systems     Published Date: Jun 26, 2013
While mobile threats are still largely mischiefware and have not yet broken the deviceís security model but instead more focused on for-pay texting scams or stealing personal information, the dangers are still rife. This white paper from BlueCoat examines the mobile threat landscape and the behavioral patterns of mobile users that make them most vulnerable to data loss, malicious applications, fraud and other mobile threats.
Tags : mobile threats, security, malicious applications, data loss prevention, fraud, technology, malware
     Blue Coat Systems
By: Blue Coat Systems     Published Date: Jul 18, 2013
While mobile threats are still largely mischiefware and have not yet broken the deviceís security model but instead more focused on for-pay texting scams or stealing personal information, the dangers are still rife. This white paper from BlueCoat examines the mobile threat landscape and the behavioral patterns of mobile users that make them most vulnerable to data loss, malicious applications, fraud and other mobile threats.
Tags : mobile, malware, security, scams, bluecoat, data loss
     Blue Coat Systems
By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation
     Eloqua
By: CEB     Published Date: Oct 30, 2015
Download this whitepaper to learn how to reinvent your organization's strategic workforce planning and get the most out of your data.
Tags : strategic workforce planning, big data, behavioral data, organization profile
     CEB
By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
Tags : audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data
     TruSignal
By: LogRhythm     Published Date: Aug 08, 2016
It feels as if these folks have been around forever. They started life as a SIEM with a heavy emphasis on log management. Today they are all that plus a solid suite of next-generation attributes. They have many of the attributes of next-gen SIEMs: artificial intelligence, sophisticated log correlation, sophisticated pattern recognition and behavioral analysis. Their strength is, as it always has been, log management. But ďlog managementĒ has taken on an entirely new dimension with this product. As is absolutely necessary today, it has the intelligence to analyze, correlate and make sense of huge amounts of data.
Tags : security, technology, best practices, information technology, business intelligence
     LogRhythm
By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
Tags : unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen, content management systems
     Unica
By: Eloqua     Published Date: Sep 28, 2011
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation
     Eloqua
By: IBM     Published Date: Feb 04, 2014
Take a look at the Smarter Commerce approach to trade promotion optimization for CPG manufacturers
Tags : ibm, collaboration, competitive edge, trade planning, limited visibility, trade promotion, promotion optimization, pricing pressures
     IBM
By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
     SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
     SPSS, Inc.
By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
Tags : social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management
     Oracle
By: Fireblade     Published Date: Aug 21, 2014
Fireblade has developed an innovative behavioral approach to website security. It inspects usersí behavior and interactions with and relays the aggregated information to a central cloud, where a continual, real-time risk assessment process uses big data to discern legitimate users from attackers and abusers. Download this whitepaper to learn about this new approach.
Tags : fireblade, web application security, cloud security, interactions, cloud computing, hackers, attackers, cyberattack
     Fireblade
By: Semcasting     Published Date: Feb 19, 2014
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
Tags : digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
     Semcasting
By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
     Semcasting
By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
Tags : audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization
     Boomtrain
By: iPerceptions Inc.     Published Date: Nov 16, 2010
A joint white paper by Semphonic and iPerceptions about Behavioural Data and Online Survey Research
Tags : web analytics, behavioural integration, survey, research, data, business intelligence, market research
     iPerceptions Inc.
By: Silverpop     Published Date: Feb 04, 2013
For marketers, this digital marketing channel explosion presents some new challenges. Itís time to shift to a new model focused on capturing and responding to comprehensive behavioral data.
Tags : behavior, multichannel, integrated, marketing, data, email marketing, social media, customer experience/engagement
     Silverpop
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics