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By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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     Marketo
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeenís Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy ó and itís paying off. Find out how.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: UNIT4 CODA     Published Date: Jul 13, 2011
This white paper features insight from about the issues facing companies that need an adaptable financial system but not necessarily a full-blown enterprise resource planning (ERP) solution.
Tags : unit4 coda, coda financials, erp, enterprise resource planning, financial software, best-of-class systems strategy
     UNIT4 CODA
By: UNIT4 CODA     Published Date: Aug 22, 2011
Financial executives need to have a no-compromise approach to financial modeling and application choice, irrespective of where these applications are deployed.
Tags : unit4 coda, best-of-class strategy, cloud computing, saas, aberdeen group, financial executives, financial modeling, applications choice
     UNIT4 CODA
By: MX Logic     Published Date: May 21, 2008
In this recent report, the Aberdeen Group’s research revealed that 100% of Best-in-Class companies consume some managed security services as part of their security strategy. The most widely deployed and easiest to implement managed security service is email security.
Tags : managed security services, managed services, email security, security solutions, web security, security incidents, data loss, malware infections
     MX Logic
By: SAP     Published Date: Mar 24, 2011
This Aberdeen Research brief hones in on the critical time element of a Best-in-Class BI strategy. The research shows that these top performers are leveraging real-time or near real-time analytics in order to proactively manage their business and drive substantial performance improvements.
Tags : bi strategy, real-time analytics, performance boost, business insight
     SAP
By: SAS     Published Date: Jul 22, 2011
This Aberdeen Research Brief investigates the key aspects of a Best-in-Class strategy for operational business intelligence (BI).
Tags : sas, aberdeen, aberdeen research, business intelligence, operational
     SAS
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