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By: Here Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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     Here Technologies
By: Workplace by Facebook     Published Date: Dec 21, 2018
We believe people change organizations. So, we built Workplace by Facebook to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail in North America. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. Download this whitepaper now to learn more about the benefits of customer-centric collaboration tools like Workplace by Facebook. Then you’ll be ready to take the next step on your digital transformation journey.
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     Workplace by Facebook
By: Zendesk     Published Date: Jan 03, 2019
Today's marketplace is hypercompetitive. Brands compete for attention, hoping they can turn that attention into a loyal customer. But too many companies are not able to build a long-term relationship that results in a loyal customer because the customer had a poor experience. To remain competitive, brands need to create compelling integrated customer experiences that continue to evolve and reduce the friction between company and customer over the lifetime of the relationship. This IDC Vendor Spotlight discusses the current challenge that organizations face in providing a differentiating customer support experience and the potential that technology offers as a lever to improve the customer support experience.
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     Zendesk
By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
It only takes one accidental Tweet to undo years of brand reputation. It's important to understand the opportunities and risks your brand faces on social, and what you can do about them. Download this whitepaper to learn more about the risks and gain advice and tips on how to protect your brand.
Tags : social media risk management, risks of social media, social media compliance, social media user management, social media security, social media management tools, social media monitoring, social media governance
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Learn more about how Live Nation used Spredfast to bridge social gaps by creating an environment of seamless collaboration between the central and local marketers.
Tags : social media manager, social media management tools, social media tools, social media agency, social media management company, social media marketing companies, best social media management tools, social media marketing agency
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: Spredfast     Published Date: Nov 15, 2018
Can chatbots provide a great customer experience? Watch how top brands automate social customer service practices. You'll learn how to enhance agent workflows and use AI to better connect with the people you care about most.
Tags : social media customer support, social media manager, social media customer service, social customer service, media com customer service, social customer care, social media and customer service, customer service through social media
     Spredfast
By: Spredfast     Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation? ?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out: How to think about automation for your business? How chatbots enhance your agent workflows?? ??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
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     Spredfast
By: Pattern     Published Date: Jan 09, 2019
Like it or not, your products will appear on online marketplaces. The question is whether your company can assert the control over your online sales necessary—particularly on marketplaces— to win in this dynamic market environment. Read on to learn more about these challenges— and what your company can do to be positioned to win.
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     Pattern
By: Adobe     Published Date: Oct 11, 2018
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: Shift from channel-first to customer-first Build unique experiences around their brand story Differentiate their experiences with digital Simply fill out the form to download the report.
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     Adobe
By: Velaro     Published Date: Jul 09, 2014
Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.
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     Velaro
By: Ounce Labs, an IBM Company     Published Date: Dec 29, 2009
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
Tags : source code vulnerability testing, independent model, centralized model, distributed model, software development life cycle, source code scanning, application security, source code security testing
     Ounce Labs, an IBM Company
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
     Context Optional
By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Tags : strongmail, email, facebook, channel, social networking, crm solutions/software, customer experience/engagement, mobile marketing
     StrongMail
By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
Tags : digital, pharma, social media, advertising, fda, brand, consumer, drug
     QuantumMethod
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
     Neolane, Inc.
By: Dependable Solutions     Published Date: Feb 16, 2010
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
Tags : dependable solutions, licensing, edi, electronic data interchange, sku, other
     Dependable Solutions
By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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     Seamless Social
By: Wheelhouse Enterprises     Published Date: Jul 14, 2010
Quickly see differences between brands like Avaya, Mitel, Cisco, ShoreTel, 8x8, Panasonic, etc and compare over 94 phone systems by 52 brands for small to big business. Our latest Spring 2010 edition of the chart also compares PBX and Business VoIP systems side by side so you can make an educated comparison of your options. This analysis is prepared in an easy to use Excel spreadsheet so you can edit and add information to suit your analysis and presentation needs.
Tags : compare, compare business products, wheelhouse, avaya, mitel, cisco, shoretel, 8x8
     Wheelhouse Enterprises
By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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     AdRoll
By: IFS     Published Date: Jan 18, 2019
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can: -Upgrade your support centers to deliver omni-channel customer care. -Introduce self-service and AI without sacrificing the human touch. -Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service. This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
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     IFS
By: SAP     Published Date: Oct 22, 2018
The Future of Customer Experience: Five Essential Trends is part of a series examining life and business in the 21st Century. SAP Center for Business Insight worked with more than a dozen industry experts to answer these and other questions, uncovering five trends that will determine the customer experience over the next decade. This report examines each of these trends and offers recommendations for how brands should respond now to prepare.
Tags : customer experience & engagement, digital transformation, sap
     SAP
By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
Tags : marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
     ExactTarget
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