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By: Dun & Bradstreet     Published Date: Mar 03, 2017
Stories and statistics behind successful analytics projects The adoption of analytics across the enterprise is accelerating, and with good reason. Analytics can offer a competitive advantage by helping to identify growth opportunities, circumnavigate risk and improve customer relationships. These insights are becoming crucial parts of the business strategy for executives representing a wide array of industries. Check out our latest eBook to see how some of the world’s leading companies are using analytics to meet their needs. You’ll receive diverse examples of how organizations applied the latest statistical methodologies, such as: scorecard build, regression, decision trees, machine learning and material change to uncover meaning in data. The examples represent global brands across critical industries – Financial Services, Insurance, High-Tech, Aerospace, Manufacturing and others – where analytics helped answer their most challenging questions.
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     Dun & Bradstreet
By: Panasonic Business Mobility Solutions     Published Date: Feb 17, 2017
In today's competitive retail environment, customers want to interact with your business through different channels. On the front end online, mobile and in-store experiences are all important, and all have to tell the same story about what’s new, in-stock and what’s on sale if you want to build satisfaction and loyalty to your brand.
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     Panasonic Business Mobility Solutions
By: Akamai     Published Date: Mar 08, 2017
This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.
Tags : video, online video strategy, video experience, engagement, customer engagement, online audience
     Akamai
By: Pure Storage     Published Date: Mar 17, 2017
I&O leaders can no longer rely on the assumption that it is safer to buy from established storage vendors when compared to new suppliers. This research describes what I&O leaders must do to benefit from structural changes in the storage industry.
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     Pure Storage
By: IBM     Published Date: Feb 28, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
Tags : mobilization, customer experience, customer engagement, customer interaction, ibv, ibm
     IBM
By: IBM     Published Date: Mar 02, 2017
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
Tags : social media analytics, marketing, social media marketing, social media, ibm, branding
     IBM
By: HotSchedules (nFusion)     Published Date: Mar 03, 2017
Six unit, full-service brand simplifies and scales onboarding and ongoing employee training; saves $20,000 per year with HotSchedules Train powered by Schoox.
Tags : hotschedulestrain, duckworth case study, staff scheduling, elearning, lms, talent performance software, social media
     HotSchedules (nFusion)
By: HotSchedules (nFusion)     Published Date: Mar 03, 2017
Growing fast casual brand builds award-winning training academy from 5 to 5,000 users in two years.
Tags : hotschedules train, newk's eatery, staff training system, scheduling and training, lms, talent performance software
     HotSchedules (nFusion)
By: Adobe     Published Date: Mar 03, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
Tags : customer experience, optimization, branding, brand strategy
     Adobe
By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : digital assets. adobe, metadata, digital assets, channeling
     Adobe
By: Adobe     Published Date: Mar 02, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines.
Tags : adobe, stock, image, customer experience, social media, creative production, enterprise
     Adobe
By: Velaro     Published Date: Jul 09, 2014
Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.
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     Velaro
By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: Ounce Labs, an IBM Company     Published Date: Dec 29, 2009
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
Tags : source code vulnerability testing, independent model, centralized model, distributed model, software development life cycle, source code scanning, application security, source code security testing
     Ounce Labs, an IBM Company
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
     Context Optional
By: Adobe     Published Date: Mar 23, 2017
The creative process is accelerating to keep pace with visual trends. This increases the need for authentic photography, while leaving little time for custom shoots. Businesses need a tool that allows them to create unique and authentic experiences quickly and within budget. Read Adobe’s new guide, From Cliché to Mission Critical, to find out how you can: • Find attention-grabbing images in a visually cluttered marketplace. • Remove distractions from the creative decision making process. • Ensure your brand makes the right impact.
Tags : creative decision making, branding, visual trends, stock photography, the evolution of stock photography, adobe
     Adobe
By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Tags : strongmail, email, facebook, channel, social networking, crm solutions/software, customer experience/engagement, mobile marketing
     StrongMail
By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
Tags : digital, pharma, social media, advertising, fda, brand, consumer, drug
     QuantumMethod
By: IBM     Published Date: Jan 17, 2017
Watch to learn more about how cognitive content management from IBM will help you deliver just the right digital experience at just the right moment creating an iconic brand experience.
Tags : ibm, commerce, cognitive content management, brand experience
     IBM
By: IBM     Published Date: Feb 01, 2017
Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what's working and what you need to improve. Watch this webcast where guest speaker Andrew Hogan from Forrester Research shares tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys.
Tags : ibm, commerce, customer analytics, customer experience
     IBM
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
     Neolane, Inc.
By: IBM     Published Date: Feb 02, 2017
With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.
Tags : ibm, commerce, marketing, marketing benchmark, marketing trends, crm & customer care, traditional marketing
     IBM
By: Dependable Solutions     Published Date: Feb 16, 2010
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
Tags : dependable solutions, licensing, edi, electronic data interchange, sku, other
     Dependable Solutions
By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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     Seamless Social
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