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By: Oracle Dyn     Published Date: Dec 06, 2017
DDoS attacks can impair your website, tarnish your brand, and impact your bottom line. Conventional security products like firewalls and intrusion prevention systems and newer cloud-based scrubbing services can’t protect your DNS infrastructure against today’s increasingly sophisticated attacks. The best way to defend against DDoS attacks is to trust the operation of your DNS infrastructure to a managed service provider that lives and breathes DNS. Best-of-breed managed DNS providers operate global anycast networks that mitigate DDoS threats to keep your online business up and running.
Tags : dns, provider, global, anycast, network, customer, pop, business
     Oracle Dyn
By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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     HERE Technologies
By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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     HERE Technologies
By: Sage People     Published Date: Jan 26, 2018
Your essential guide to making a great user experience. Create more love for your business with our 12 top tips. A good experience means more sales. A bad experience will not only stop you converting customers, but will effect your reputation as a brand. Many websites offer the same or similar products and services—if your shopper can’t find what they’re looking for easily, they’ll simply move on to the next site. Alongside our partner and e-commerce expert INVIQA, we’ve compiled our 12 top tips to help refresh your website’s usability. These little changes are easy to implement and could make a big impact to your conversion rates.
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     Sage People
By: IBM     Published Date: Jul 26, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
Tags : 1 800 flowers, ibm, e-commerce, case study, master data management
     IBM
By: Oracle     Published Date: Apr 12, 2017
Brands are defined by the experiences they deliver. Customers are naturally self-interested, and a company’s internal workings and challenges are of little concern to them when assessing its products and services. All that matters is whether a brand is able to meet their needs as and when called upon to do so.
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     Oracle
By: Lumesse     Published Date: May 15, 2015
This White Paper explores how employer branding can be one of the most powerful recruitment tools.
Tags : employee, employer brand, hr technology, hr trends, human resources trends, empower employer brand, recruitment, social media hr
     Lumesse
By: Bazaarvoice     Published Date: Oct 15, 2012
Why should you worry about capturing Millennials? Because they're shaping the way we all shop - today and tomorrow. Here's how everyday brands use digital to stand out among the competition for attention.
Tags : cpg, customer loyalty, brands, digital marketing, consumer opinion, consumer behavior, emerging marketing, social media
     Bazaarvoice
By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
Tags : bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior, social media marketing
     Bazaarvoice
By: Adobe     Published Date: Nov 21, 2012
Because creating and managing a digital presence is easier than ever. As the digital world continues to evolve at a rapid pace, the opportunities to engage with consumers have never been greater. Learn why you should re-platform your website.
Tags : adobe, replatform, creating brand, digital presence, customer engagement, branding
     Adobe
By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
Tags : segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy
     Neustar
By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
Tags : web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page
     Neustar
By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
Tags : marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy
     Neustar
By: Workday     Published Date: Jan 10, 2019
Wellesley College has a lot of success stories to share following its strategic deployment of Workday. Increased internal adoption and collaboration between finance and HR are just the start of a long list of benefits the college now enjoys. Watch the webinar replay with Wellesley’s Ravi Ravishanker, CIO and associate provost; Nephellie Dobie, director of Project Management and Business Analysis; and Veronica Brandstrader, associate CIO, to learn about its: • Evaluation and deployment • Technology transformation • Benefits realized • Lessons learned
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     Workday
By: Salesforce.com     Published Date: Oct 28, 2013
Just 7% of consumers say that customer service experiences they have with companies typically exceed their expectations. Now think about how you could succeed and profit as a business if you not only continually offered good service to your customers, but also frequently offered more than what they expected. Discover: The secrets to lining up your customer service with your brand. The best way to train employees. How to make employees feel good about giving great service. The significance of monitoring customer interactions. Which customer metrics you should pay attention to. The cheapest way to earn new customers. Download this ebook to learn what you need to do to give customers what they want and earn a customer for life!
Tags : customer service, best practices, 6 secrets, managing expectations, employee training, metrics, customer interactions
     Salesforce.com
By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
Tags : blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm
     blueconic
By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
     EngageSciences
By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.
Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
     EngageSciences
By: Sage     Published Date: Aug 31, 2015
An Essential Guide to Protecting Your Sales, Profits and Brand.
Tags : sage, emv payments, credit card processing, processing terminals, data security standards, chargeback liability, security
     Sage
By: SilkRoad Technology     Published Date: Feb 24, 2016
First impressions with your company matter, both for your new hire and what they’ll share about your employment brand. A formal onboarding programs provides a big impact, which is why they are one of today’s hottest trends.
Tags : silkroad, human resources, onboarding, employee, hiring
     SilkRoad Technology
By: SilkRoad Technology     Published Date: Feb 24, 2016
Onboarding solutions integrate with recruiting solutions so the transition from candidate to employee is effortless. They also integrate with performance and learning solutions so employees can start focusing on their future with the organization. Best of all, they are customizable so the company brand remains front and center.
Tags : silkroad, human resources, roi, onboarding, technology solution, hiring
     SilkRoad Technology
By: Akamai Technologies     Published Date: Aug 22, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: ? Customer trust is at an all-time low and it’s hurting growth ? Executives are aware that customer trust is becoming critical to success ? Companies struggle to balance security with digital experience ? Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
Tags : customer, trust, company, loyalty, security
     Akamai Technologies
By: LifeLock     Published Date: Aug 23, 2016
Employers search regularly for new ways to engage their employees. But how do organizations settle on that perfect “something extra”? Download now and find out how an out of the box idea can help maintain employee loyalty and protect your brand.
Tags : best practices, employee benefits, business management
     LifeLock
By: Oracle HCM Cloud     Published Date: Jun 07, 2016
Retailers face many challenges to attracting top talent in today's market. Job seekers often apply for multiple positions simultaneously, so building a strong brand is critical to winning the best candidates. This white paper describes a 3-step process for recruiting and retaining the best employees—and keeping them performing at their highest potential.
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     Oracle HCM Cloud
By: Oracle HCM Cloud     Published Date: Aug 02, 2016
Maintaining a smooth, user-friendly, and even fun talent acquisition process is imperative to aligning a retailers employer brand with a positive corporate public identity. Find out how savvy retailers are balancing cutting-edge technologies with the basics to juggle three key talent initiatives: quickly hiring seasonal talent, engaging and retaining younger and older associates alike, and expanding their presence into new locations.
Tags : aberdeen talent inquisition, corporate public identity, key talent initiatives, hiring talent, retailers introduction
     Oracle HCM Cloud
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