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By: Adobe Systems     Published Date: Mar 04, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
Tags : adobe, pdf, portfolio, acrobat, pro, rich media
     Adobe Systems
By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
Tags : sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
Tags : sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
Tags : sdl tridion, blueprinting, communication, localization, multidimensional communication, content management systems
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Aug 31, 2010
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
Tags : sdl, web content management, magic quadrant, wcm, content, web, ecommerce, marketing
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : multilingual marketing, wcm, branding, sdl, language, lob, content management systems, marketing software
     SDL Web Content Management Solutions
By: Adobe Systems Inc.     Published Date: Mar 04, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
Tags : adobe, pdf, portfolio, acrobat, pro, rich media, content management systems, marketing software
     Adobe Systems Inc.
By: Aberdeen Group     Published Date: Sep 25, 2012
The report will show how Best-in-Class organizations are prioritizing their social spend to improve personalization and brand compliance.
Tags : retail, aberdeen, omni-channel, social, social marketing, marketing, social network, social media
     Aberdeen Group
By: apperian     Published Date: Apr 13, 2012
This case study focuses on the retail industry and how one of the world's most visible global brands employed a self-service application, powered by Apperian's EASE platform - on Apple iPads in their retail outlets. Learn how Apperian's EASE helps this company deploy and manage their applications for a global user base, in an easy-to-use and easy-to-update manner.
Tags : apperian, technology, enterprise applications, mobile device, wireless communication, mobile management
     apperian
By: Riverbed     Published Date: Apr 26, 2012
This CIO article discusses how WAN optimization solutions, like those Riverbed Technology offers, can accelerate private cloud implementations and enable users to be productive, while helping to deliver the cost and management efficiencies businesses require. Read the informational story now and learn why companies like MasterBrand Cabinets chose Steelhead WAN optimization appliances for superior performance.
Tags : riverbed, wan, cloud, private cloud, business technology, wan optimization
     Riverbed
By: Jive Software     Published Date: Feb 19, 2013
Social Business represents a fundamental shift in how businesses communicate. Don’t be the last to adopt the biggest innovation in corporate communication since email.
Tags : social business software, social business, employee collaboration, employee productivity, brand loyalty, customer support, internet marketing, crm solutions/software
     Jive Software
By: CodeBaby     Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
Tags : online self-service, customer experience, customer service, intelligent virtual assistants, conversion optimization, tech support, crm, web self-service
     CodeBaby
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
     Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : turn, marketing, global marketing, global digital audience, cross-channel brand, social networking, consumer engagement, roi
     Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
     Turn
By: Intralinks     Published Date: Jun 18, 2013
Intralinks a New York based company, has announced the general availability of its new Intralinks VIA service, and unveiled new brand containers for existing core services in extra-corporate document-based collaboration. Intralinks VIA, in development for nearly two years, is initially positioned to serve "the rest" of the employee population inside customers, which already use Intralinks. Download this white paper to learn more about the role of Intralinks in the broader business collaboration market, with more robust security, controls, and other necessary features for enterprise use.
Tags : enterprise, file sharing, collaboration, technology, market, security, new news
     Intralinks
By: SocialChorus     Published Date: Jul 03, 2014
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Tags : socialchorus, employee engagement, job applications, employee advocates, social media, social media marketing, employee advocacy, advocate marketing programs
     SocialChorus
By: Aspect Software     Published Date: Feb 11, 2014
Learn the four reasons why proactive customer care translates to better customer retention and better branding for your organization.
Tags : aspect software, customer care, customer service, customer loyalty, customer service representatives, csr
     Aspect Software
By: Marketo     Published Date: Mar 23, 2015
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
Tags : marketo, customer nurturing, customer engagement, lead nurturing, customer nurturing strategy, crm & customer care
     Marketo
By: Adobe     Published Date: Feb 08, 2016
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge.
Tags : adobe, marketing, customer experience, channels, unified, online, offline, emerging marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
Tags : adobe, mobile, marketing, mobile maturity, brand loyalty, customer experience, emerging marketing, internet marketing
     Adobe
By: Adobe     Published Date: Jun 15, 2016
Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing
Tags : adobe, marketing, cross-channel marketing, customer interaction, contextual marketing, emerging marketing, internet marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn: - The experience design optimization process - How top brands are using data to design experiences that drive conversion - The four steps toward differentiating your brand with personalized experiences
Tags : adobe, customer experience, deisgn, experience deign optimization, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : adobe, mobile, data driven marketing, marketing, marketer, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
Tags : customer experience, optimization, branding, brand strategy
     Adobe
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