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By: ttec     Published Date: Sep 13, 2019
According to the annual report on fraud and internet crime published by the FBI’s Internet Crime Complaint Center (IC3), a staggering total of more than $2.7 billion was lost through online fraud and financial crime in 2018, the last full year available. And according to the Federal Trade Commission (FTC), there were more than 1.4 million fraud reports in that same time period. Many of these fraud events involved brand impersonation or illegal activities conducted via a brand’s website. In other words, the trust and faith the public has in your brand can be used as a cover for illegal activities, making fraudsters’ schemes appear authentic or trustworthy. To keep the trust within your brand, download the whitepaper to learn how and why identifying and stopping online fraud is essential.
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     ttec
By: Wpromote     Published Date: Sep 10, 2019
Putting an RFP out there allows your company to control the information you receive. Instead of getting cold or (at best) warm pitches that may include a lot of extra stuff you’re not interested in, you’ll receive a proposal fully tailored to your business, your industry, and your needs. A well-constructed RFP allows agencies to give you a glimpse into their inner workings and what skills they can bring to the table to build your brand. Looking for more information about the digital marketing landscape? Ready to start a new chapter in your digital marketing story? Wpromote is ready to act fast and exceed your goals.
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     Wpromote
By: Wpromote     Published Date: Sep 10, 2019
While profit-driven marketing isn’t new, many brands still focus on metrics that distract from the true goal: profit. The shift to profit-driven marketing begins with reevaluating traditional KPIs. Certain metrics have become so ingrained in marketing plans that there’s no consideration about whether they are still relevant. Ready to start prioritizing profit? Learn more about how Wpromote can help.
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     Wpromote
By: Oracle     Published Date: Sep 05, 2019
Global fashion powerhouse Perry Ellis International upgraded from a six-year-old CRM system. In this guidebook, follow their journey to gaining a comprehensive view of consumer shopping behavior in an accelerated seven-week, implementation-to-launch period.
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     Oracle
By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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     Marketo
By: Group M_IBM Q3'19     Published Date: Aug 29, 2019
Organizations that create and deliver software — whether for their own IT operations, for the packaged applications market, or as the core of their final product, as in the systems space — must grapple not only with today’s competitive landscape, but also with increased complexity in their processes and supply chains. Many factors serve to complicate software delivery, but differentiation lies at the heart of managing this complexity. This smartpaper explores how effective quality management creates opportunities to deliver key business benefits, such as improved market share, higher customer satisfaction, and increased brand equity.
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     Group M_IBM Q3'19
By: Kustomer     Published Date: Aug 27, 2019
Your customers crave and deserve a stellar customer service experience. Learn three ways to deliver personalized support and earn lifelong brand loyalty.
Tags : customer service, customer support, customer experience, customer service software, conversational commerce, personalized customer service, customer service personalization, personalized customer support
     Kustomer
By: Kustomer     Published Date: Aug 27, 2019
Your customers crave and deserve a stellar customer service experience. Learn three ways to deliver personalized support and earn lifelong brand loyalty.
Tags : “customer service”, “customer support”, “customer experience”, “customer service software”, “conversational commerce”, “personalized customer service”, “customer service personalization”, “personalized customer support”
     Kustomer
By: Group M_IBM Q3'19     Published Date: Aug 26, 2019
Successful order management systems are unique in their ability to create brand loyalty and generate new revenue streams. When executed correctly, they demonstrate a unified commerce approach for sellers that spans all points along a customer’s purchasing lifecycle. Intelligent fulfillment is also essential to organizations selling complex configurable offerings, due to assembly and fulfillment workflows that may span multiple facilities and planning systems.
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     Group M_IBM Q3'19
By: Uberall     Published Date: Aug 26, 2019
A quick guide for amplifying your digital brand footprint to drive more customers to your door
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     Uberall
By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
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     DRIP
By: DRIP     Published Date: Aug 23, 2019
When online sellers first set up shop, they’re laser-focused on spreading their brand far and wide in order to rip open the customer acquisition floodgates. After all, the goal for any ecommerce startup is to get as many eyes as possible off the competition and onto their brand. But once an online store has found its footing and settled into some steady traction, a new obstacle rears its head: The Repeat Purchase. The truth is, most of your customers will be one-and-done shoppers with your store. But what would happen if you could turn more first-timers into lifers?
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     DRIP
By: ConnectWise     Published Date: Aug 22, 2019
There is no easy way to establish the “going rate” for comparable services, because all services are differentiated by other forces, such as individual processes, brand equity, and features. If you’re going to price your services simply based on the competition, you’d better ensure you’re making an exact apples-to-apples comparison, which is easier said than done and not something we recommend. Consider instead, a model where your pricing is based on how much it truly costs you to perform one hour of service. In this eBook, we show you how to calculate your full hourly overhead burden–so you can set the right price for your IT services.
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     ConnectWise
By: ConnectWise     Published Date: Aug 22, 2019
You’ve talked through problems and solutions with your prospect and have developed a relationship, and now you’re ready to offer your proposal. You know that the proposal is the first solid evidence of your work product. Invest in your proposal platform and process. Having a repeatable process based on the latest technology and streamlined with your business management platform or CRM will ensure an efficiently processed order. Devote time and resources into training everyone associated with sales on the proposal process. And finally, invest in your branding, image, and marketing to get that professional look that epitomizes who you are. Put these five steps together, and your proposal will stand out against a sea of lackluster competitors.
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     ConnectWise
By: Look Listen     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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     Look Listen
By: MicroStrategy     Published Date: Aug 21, 2019
Ready or not, the future is here. For enterprise organizations, it must be a data-driven one. Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who can’t, the disrupted in this period known as the “era of Digital Darwinism.” The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner. Are most organizations there yet? As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organization’s analytics initiatives.
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     MicroStrategy
By: Tricentis     Published Date: Aug 19, 2019
Think back just 5 years ago. In 2014… • The seminal DevOps book—Gene Kim’s The Phoenix Project—was one year old • Gartner predicted that 25% of Global 2000 enterprises would adopt DevOps to some extent by 20161 • "Continuous Testing” just started appearing in industry publications and conferences2 • Many of today’s popular test frameworks were brand new—or not yet released • The term “microservices” was just entering our lexicon • QC/UFT and ALM were still sold by HP (not even HPE yet) • Only 30% of enterprise software testing was performed fully “in house”3 • There was no GDPR restricting the use of production data for software testing • Packaged apps were typically updated on an annual or semi-annual basis and modern platforms like SAP S/4HANA and Salesforce Lightning hadn’t even been announced Times have changed—a lot. If the way that you’re testing hasn’t already transformed dramatically, it will soon. And the pace and scope of disruption will continue to escalate throughout the fo
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     Tricentis
By: Motorola Solutions     Published Date: Aug 14, 2019
Enhance customer experiences by eliminating downtime in the storefront and connecting all employees with instant voice.
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     Motorola Solutions
By: InMoment     Published Date: Aug 08, 2019
For our 2019 CX Trends Report, InMoment surveyed both consumers and brands to understand the alignments and disconnects in how well or poorly customer experience is delivered. While there are some bright spots, the overall takeaway is that most brands are still struggling to find ways to do right by their own needs while also serving the evolving needs and expectations of their customers.
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     InMoment
By: Riskified     Published Date: Aug 06, 2019
Online fraud is becoming more and more sophisticated, as cybercriminals try and keep a step ahead of fraud solutions and tools. One of the results of this arms race is the recent surge in ATO – account takeover – attacks, a form of fraud which is particularly difficult to detect. In 2017 ATO led to $5.1 billion in losses, a staggering 122% increase over the $2.3 billion lost in 2016.
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     Riskified
By: Iovation     Published Date: Aug 02, 2019
Account takeover. Synthetic identities. The security risks that financial services and online merchants face are endless, and the fraud landscape is changing dramatically. You not only need to be aware of how it’s evolving, but how to address these threats, protect your customers and your brand. iovation has analyzed data from our consortium made up of six billion devices seen, 55 million fraud reports, and thousands of fraud analysts to determine the most significant fraud trends and what you can do to combat them.
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     Iovation
By: Dell EMC     Published Date: Aug 01, 2019
Software might run the world, but software still runs on hardware. It’s a misperception that hardware has little value anymore. Every application, every workload, every data set runs on physical servers. Read “Hardware Does Matter: Global Server Brands are Perceived as Superior for Driving Digital Business,” a Frost & Sullivan report of 500 IT decision makers, on the value of global server brands vs. commodity servers. Look beyond commodity status to discover: • Key server purchase criteria • How top brands directly compare • How to choose based on workload Server brands very significantly, and a commodity brand may not provide the outcomes you need, especially for new and next-generation applications. Download this analyst report from Dell EMC and Intel® to learn more.
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     Dell EMC
By: KPMG     Published Date: Jul 31, 2019
The ability to make the right connections and walk in-step with people’s lifestyles, needs and desires has real currency in the unpredictable world of 2019. Find out the remarkable stories of brands that are not only becoming better acquainted with customers, but are delighting and surprising with zealous innovation. Read this report to discover: • how organisations can drive growth using employee and customer experience strategies • the key characteristics of organisations doing this successfully • the ‘Six Pillars’ framework for customer experience excellence • real-world insights from global CX leaders
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     KPMG
By: HERE Technologies     Published Date: Jul 30, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
Tags : mapping, location data, consumers, data, advertising
     HERE Technologies
By: Rackspace - Google Cloud     Published Date: Jul 26, 2019
As the first managed services partner for Google Cloud Platform, Rackspace can help you accelerate innovation and cost savings within your retail organisation. With over 2.5 million hours of experience managing over 8000+ ecommerce websites, let us look after the intensive day-to-day operations of the cloud, so that you can focus on achieving your core business objectives. This paper explores: • Customer Voices: a look at three customers experiences working and thriving with GCP cloud • Shopping trends and forecasts for 2019 • What’s on offer with Rackspace and our Fanatical Experience™
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     Rackspace - Google Cloud
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