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By: Infosys     Published Date: Jun 12, 2018
Testing is often a major pain point for enterprises when taking new products to market, and can make or break customer loyalty. Testing speed impacts how fast the product can be rolled out to markets, with regular updates, while the quality of testing can determine the product’s success. So how can product testing be done better, faster, and in a more agile manner? A global CPG giant was looking to solve the same problem when it wanted to take its customer loyalty app to 18 countries. See how Infosys helped and the five key takeaways from the project.
Tags : brand, customer, loyalty, market, infosys
     Infosys
By: Infosys     Published Date: Jun 12, 2018
Customers today are far more concerned about the contents and origin of a product than ever before. in such a scenario, granting them easy access to product information, via digital initiatives such as SmartLabel™, goes a long way in strengthening customer trust in a brand. But it also means expending several man-hours of effort processing unstructured data, with the possibility of human error. Intelligent automation can help save effort and time, with virtually error-free results. A consumer products conglomerate wanted a smart solution to implement SmartLabel™ compliance. See how Infosys helped and the five key takeaways from the project.
Tags : automation, brand, information, digital, customer
     Infosys
By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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     SAS
By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Tags : user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing
     Olapic
By: Bronto     Published Date: May 31, 2018
We subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites. What you'll learn: • How effectively brands are using customer data to nudge them back onto the purchase path. • How triggered messages can better engage customers and keep them coming back. • How browse and cart recovery can rescue revenue that would otherwise be lost.
Tags : revenue, email, internet, retailer, website
     Bronto
By: Kronos     Published Date: May 30, 2018
Employee engagement is being challenged by the increasing diversity of today’s workforce. From aspiring Millennials to aging Baby Boomers — working in a complex mix of full-time, part-time, contingent, temporary, and contract roles — the 21st-century workforce is more diverse than ever, challenging organizations to build and support a corporate culture that fosters employee engagement and drives the employment brand.
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     Kronos
By: Infosys     Published Date: May 30, 2018
Testing is often a major pain point for enterprises when taking new products to market, and can make or break customer loyalty. Testing speed impacts how fast the product can be rolled out to markets, with regular updates, while the quality of testing can determine the product’s success. So how can product testing be done better, faster, and in a more agile manner? A global CPG giant was looking to solve the same problem when it wanted to take its customer loyalty app to 18 countries. See how Infosys helped and the five key takeaways from the project.
Tags : brand, customer, loyalty, market, infosys
     Infosys
By: Infosys     Published Date: May 30, 2018
Customers today are far more concerned about the contents and origin of a product than ever before. in such a scenario, granting them easy access to product information, via digital initiatives such as SmartLabel™, goes a long way in strengthening customer trust in a brand. But it also means expending several man-hours of effort processing unstructured data, with the possibility of human error. Intelligent automation can help save effort and time, with virtually error-free results. A consumer products conglomerate wanted a smart solution to implement SmartLabel™ compliance. See how Infosys helped and the five key takeaways from the project.
Tags : automation, brand, information, digital, customer
     Infosys
By: Resonate     Published Date: May 30, 2018
A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.
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     Resonate
By: Resonate     Published Date: May 30, 2018
The seismic shift in consumer behavior has created the slow demise of many long-established, iconic brands. The woes of brick and mortar retail have become a daily news item, with store closures and financial downturns dominating the headlines. Though low cash and heavy debt play a significant role, many point to online retail as the culprit for this decline. Retail margins on average fell to 9% last year from 10.5% in 2012 and over that period ecommerce sales increased to 15.5% of total sales according to the Wall Street Journal. For most companies, this meant shifting towards online sales.
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     Resonate
By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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     SAS
By: CA Technologies EMEA     Published Date: May 23, 2018
Today, digital is everywhere—cloud, mobile, social and the Internet of Things are changing the way we all work and play. This rapidly evolving digital world is also redefining the relationship between your business and your customers, who now expect a convenient, interactive experience from their preferred brands. Security is also a concern. Risk is rising, as both the enterprise and its customers exchange a growing amount of sensitive data. This transformation is also amplifying competition. As analyst Mark Raskino notes, “As a consequence, all players rebuilt their strategies around the same time, and all have awakened to the power of digital business at the same time. Contention is therefore inevitable.” To find out more download this whitepaper today!
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: May 23, 2018
Oggi la tecnologia digitale è ovunque: cloud, mobility, social network e Internet of Things stanno cambiando il modo in cui tutti noi lavoriamo e ci divertiamo. Questo mondo digitale in rapida evoluzione sta anche rimodellando il rapporto tra le aziende e i clienti, che ora si aspettano dai propri brand preferiti un'esperienza utile e interattiva. Anche la sicurezza è motivo di preoccupazione. Azienda e clienti si scambiano un volume in continuo aumento di dati sensibili, aumentando i fattori di rischio.La trasformazione del mercato sta inoltre intensificando la concorrenza. Come osserva l'analista Mark Raskino, "Come conseguenza, tutti i contendenti hanno rielaborato le proprie strategie e si sono risvegliate alla potenza del business digitale nello stesso momento. Il conflitto è quindi inevitabile.
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     CA Technologies EMEA
By: Zendesk     Published Date: May 21, 2018
Your door is always open, regardless of your business or support hours. Today’s customers ask questions at any time of the day or night and will wait for you to respond (but not for long). This poses a challenge to most businesses: How can you anticipate which channels a customer will need or want, and how can you determine whether these channels will be efficient for your organization? The short answer is: you do. Customers want the ability to contact businesses in more than one way, and they expect each brand interaction to be consistent with the one before and after. Learn how with Zendesk's Omnichannel solution.
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     Zendesk
By: Infosys     Published Date: May 21, 2018
For our client, developing multiple digital assets and campaigns across geographies to mirror their offline strategy was a complex task. The lack of an agile digital platform further aggravated their problem. As a large pharmaceutical company with operations in virtually every country in the world, and a portfolio of well-known brands, our client had to develop and maintain several websites and digital assets to support regional launches and campaigns. However, each one was treated as a separate project which raised several challenges.
Tags : digital, agility, assets, campaigns, offline, brands
     Infosys
By: Infosys     Published Date: May 21, 2018
Experimenting faster is a trait shared by most innovative organizations. They want to experiment with new products and promotions to see if they can unearth bold new ways of serving the customer. But this experimentation cannot be random: it needs to be guided by data and based on current customer insight. It was access to this data that was the problem for our client, a large consumer brand. It took a long time to prepare the data to a point where it could be used by business managers. So long, in fact, that the data was no longer relevant; and the moment as often lost. The company needed to be able to experiment faster but was held back by a cumbersome and ineffective analytics infrastructure.
Tags : experiment, organizations, customer, insights, analytics
     Infosys
By: Infosys     Published Date: May 21, 2018
Our client was something of a niche retail brand - with an enormous heritage and reputation, yet in order to exploit the opportunities in an increasingly online world, they needed to embark on a digitization journey. The digitization program was extensive and touched many parts of the company operations. Already drawn up was a high-level list of 20 different areas that would put the brand firmly on it digital transformation journey. At the top of the list was perhaps the most business-critical project of all - updating the e-commerce platform - and that is where we began.
Tags : e-commerce, business, corporation, client, digitization
     Infosys
By: Infosys     Published Date: May 21, 2018
A major telecoms client was struggling with time to market. Keen to launch a new youth brand, it had a number of innovative value-added digital services it wanted to offer; but it was taking a long time to implement them. Launching a new brand meant a 12-15 month cycle, which was unacceptable. The reason was that, whenever anyone wanted to launch a new product or feature, they had to work on both the back-end and the front-end and then integrate it with the front end applications to make it work. This was so time-consuming and difficult that we were appointed to introduce a micro services layer in between, which would shorten development timescales.
Tags : market, brand, launch, digital, services, client
     Infosys
By: UNiDAYS     Published Date: May 21, 2018
Already reshaping politics and the workforce – not to mention the commercial world – Gen Z is an economic force to be reckoned with. Read up on the retail trends they’re instigating in this new report. And get a jump on the competition.
Tags : retail, trends, youth, gen z, shopping, marketing, loyalty, affinity
     UNiDAYS
By: HireVue     Published Date: May 16, 2018
Candidates are focused on your brand when trying to earn a spot in your workforce. A great candidate experience:
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     HireVue
By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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     Adobe
By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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     Adobe
By: Adobe     Published Date: May 15, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report
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     Adobe
By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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     Intouch Insight
By: Absorb     Published Date: May 10, 2018
In a business environment where being able to build and maintain a solid brand reputation and lasting relationships with your customers is essential for ongoing success, effective compliance training for team members is critical. Assembling quality course content, either through purchasing off-the-shelf compliance courseware or developing training material in-house or in partnership with an external developer, and delivering that material in a consistent manner, can help protect your organization and minimize the damage from compliance transgressions.
Tags : elearning, training, business, brand, reputation, relationship, building
     Absorb
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