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By: Adobe     Published Date: Oct 11, 2017
Finding the right assets and collaborating across teams can be time consuming, tedious and full of bottlenecks.
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     Adobe
By: Progress     Published Date: Oct 09, 2017
"The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences. However, with a mix of new technology combined with best practices, companies can regain control of the customer journey and create memorable experiences for their customers. "
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     Progress
By: Progress     Published Date: Oct 09, 2017
As the digital revolution continues to transform how businesses interact with their audiences, consumers are increasingly demanding new forms of empowerment. Companies must address these demands to craft a better customer experience, especially as more brands begin to engage their audiences through mobile channels.
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     Progress
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Given the fact that there are more mobile devices on the planet than there are human beings, engaging with customers via mobile should be a priority. Another interesting fact is that 90% of a consumer’s time while on a mobile device is spent in a brand’s app. Then consider this from Forrester: “Today’s customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevancy in real time.” Are you ready to deliver on these demands? To learn how to create relevant, high-quality customer experiences on any mobile device, download this guide.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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     Oracle Marketing Cloud
By: Adecco     Published Date: Oct 05, 2017
Use our Salary Guide to adapt as fast as the talent you’re after. Your company will only go as far as your creative and marketing minds take it. They build your unique brand and convince consumers to buy your products and services. But to acquire the best of them, you have to do some convincing of your own—and it starts with salaries. Even with the justified chatter about career paths, culture and work-life balance, salary is still the one. In fact, two thirds of respondents to the recent Workforce 2020 study conducted by Oxford Economics and SAP SE, agree—they all said money matters most. Our Creative & Marketing Salary Guide is the single most important hiring and retention tool for your company. It’ll help you confidently discuss and offer convincing salaries that help you land new talent and keep old talent.
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     Adecco
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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     Oracle Marketing Cloud
By: Inspirus     Published Date: Oct 04, 2017
Sodexo’s 2017 Global Workplace Trends Report Offers Thought Leadership from Leading Voices This whitepaper is a summary of the trends that we explored for this year’s Workplace Trends Report. Sodexo reviewed 10 workplace trends: organizational and employee agility; collaborative work spaces; the impact of societal issues such as migration and cultural integration; the new generation of robotics; the evolution of learning at work; the overlap of personal and corporate brands; design thinking principles in the workplace; sustainable development goals; the potential of millennial talent; and the workplace as a wellness destination
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     Inspirus
By: Inspirus     Published Date: Oct 04, 2017
To reflect the needs of a diverse global market, companies need to encourage diversity and inclusion within their own organizations. Along with creating a more representative workforce, diversity also helps to build a more successful company. A two-year research study by Deloitte shows that companies who embrace diversity and inclusion in all aspects of their business statistically outperform their peers. Deloitte’s findings are in line with research carried out by Sodexo that highlighted the business benefits of gender equality. Workplaces that are gender-balanced show a higher employee engagement (+4 points), a stronger brand image (+5 points), increased gross profit (23%) and consistently higher organic growth (13%). Read this whitepaper to learn more about the ancillary benefits of adopting diversity programs for your workplace!
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     Inspirus
By: Vindicia     Published Date: Oct 04, 2017
Software-as-a-service (SaaS) businesses and other cloud-based service providers have taken the industry by storm. Innovative startups hatched just a few short years ago have now exploded into major household brands such as Angie’s List, LifeLock, and Allrecipes.
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     Vindicia
By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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     Reputation.com
By: Reputation.com     Published Date: Oct 02, 2017
1. Meet the new healthcare consumer The consumerization of healthcare, major demographic shifts, and the migration to mobile and social media are tilting the balance of power away from traditional healthcare marketers and into the hands of potential patients. 2. Online reputation is the new competitive frontier for marketers Healthcare brands are no longer controlled by marketers. Patient feedback about doctors and facilities online is leading to total market transparency for healthcare consumers. CG-CAHPS surveys only go so far in providing social proof. 3. Healthcare branding is becoming hyper-local In the search for providers, all branding is local – at the level of individual practitioners and facilities. Proliferating points of presence on the web make this a challenge that requires technology. But healthcare marketers who scale online review volume and quality will be rewarded with higher search visibility. 4. Business implications Online ratings and reviews stand between everyth
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     Reputation.com
By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
     Sprinklr
By: Sprinklr     Published Date: Sep 28, 2017
Three billion people are connected and empowered like never before. Consumers don’t just consume. They push. They pull. Doing so with equal and forceful power. This means an advocate can draw draw thousands toward you. Conversely, a detractor can repel others from getting close to you. How these individuals choose to apply that force is a direct result of one thing: their experience. A feeling that’s shaped by each interaction with your brand.
Tags : customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
     Sprinklr
By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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     Madden Communications
By: Madden Communications     Published Date: Sep 28, 2017
More sales. Cost efficiency. Higher profits. – Every marketer wants these, but over-emphasizing unit cost of POP materials over the total cost of production makes them miss out on chances to achieve them. Taking a Total Cost of Ownership (TCO) approach to supply chain management for brand activations enables marketers to grow their business more quickly and profitably. It entails, however, embracing new ways of thinking that can involve “unlearning” the status quo. This piece looks at factors comprising the three main categories contributing to Total Cost of Ownership: Direct Costs, Indirect Costs, and Post-Purchase Costs.
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     Madden Communications
By: Microsoft Office 365     Published Date: Sep 26, 2017
Data breaches are more than a security problem. A significant attack can shake your customer base, partner relations, executive staff, profits, and revenue. Historic data breaches have cost executives their jobs, resulted in major revenue losses and damaged brand reputations. In a 2014 study of 700 consumers about brand reputation by Experian and the Ponemon Institute, data breaches were reported as the most damaging occurrence to brand reputation, exceeding environmental disasters and poor customer service.1 In a world where data breaches have become commonplace, what steps can be taken to minimize damage?
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     Microsoft Office 365
By: CA Technologies     Published Date: Sep 25, 2017
This rapidly evolving digital world is also redefining the relationship between your business and your customers, who now expect a convenient, interactive experience from their preferred brands. Security is also a concern. Risk is rising, as both the enterprise and its customers exchange a growing amount of sensitive data.
Tags : integration, developers, open enterprise, api, business, ca technologies
     CA Technologies
By: Cisco     Published Date: Sep 21, 2017
Nästan alla har en brandvägg, men har du en som är lite smartare än de andra?
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     Cisco
By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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     The Starr Conspiracy
By: Zebra Technologies     Published Date: Sep 14, 2017
INDUSTRY-LEADING TECHNOLOGY TO HELP YOU CUT COSTS, IMPROVE PROFIT MARGINS, SPEED TIME TO MARKET AND STRENGTHEN YOUR BRAND
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     Zebra Technologies
By: Adobe     Published Date: Sep 12, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
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     Adobe
By: Q2 eBanking     Published Date: Sep 06, 2017
In an always-connected world where brand success is driven by user experience, the opportunities for improvement in digital banking—particularly the corporate market— are enormous.
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     Q2 eBanking
By: Entelo     Published Date: Sep 06, 2017
With tech talent in high demand, understanding the networks engineers live and work in is fundamental to finding qualified people and establishing rapport. Learn how to leverage GitHub, Stack Overflow, and Hacker News to identify relevant candidates, assess their skill sets, and boost your company's engineering brand to stand out from competing recruiters. GitHub Lead Talent Strategist Tessa Wilder joins us to share recommendations on how to best use GitHub to connect with engineers. In this webinar, you'll learn: How to read a GitHub profile to understand an engineer's contributions, impact, and how to cross-reference this info with resumes and other social profiles Ways to use Stack Overflow's reputation score and tags to find active, notable engineers How to (tastefully) utilize Hacker News beyond a social news site to generate interest with tech candidates and find those actively seeking new opportunities
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     Entelo
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