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By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
Tags : notifications, messaging, marketing, branding, web traffic
     Urban Airship
By: Urban Airship     Published Date: Jul 24, 2017
More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind. The State of Mobile Wallet Marketing highlights what key findings from our survey of 2,000 U.S. and U.K. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes - especially to receive coupons/special offers and to manage loyalty programs.
Tags : mobile wallet, mobile users, branding, customer engagement, mobile marketing
     Urban Airship
By: Citrix ShareFile     Published Date: Jul 24, 2017
Want to succeed more often as a small business owner, and take your enterprise to the next level? Consistently innovating and evolving business plans, marketing strategies, product lines, and even entire brand images is key to getting ahead in today’s fast-moving, hugely disruptive business world.
Tags : business innovation, marketing strategy, small business owner, branding
     Citrix ShareFile
By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
Tags : online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
     Bronto
By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
Tags : brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
     Bronto
By: Workday     Published Date: Jul 19, 2017
MGM Resorts International made its reputation, quite simply, by being the best. Bellagio, Luxor, and Mandalay Bay in Las Vegas are among its properties, and the company is rapidly building its premium brand in the United States and worldwide. Its commitment to the highest quality guest experience is legendary in the industry. Realizing that engaged and motivated employees are the key to providing that customer experience, MGM Resorts looked for the best partner to help make that possible. And they found Workday.
Tags : absence management, benefits administration, compensation management, performance management, payroll, employee engagement, guest service
     Workday
By: HP Inc.     Published Date: Jul 17, 2017
As a consumer, it’s more than likely that you own at least one item made by Jabil. Headquartered in the U.S., Jabil is one of the world’s most technically advanced manufacturing solutions providers, working with most major consumer brands across more than 100 facilities in 28 countries. Keeping its customers competitive requires Jabil to stay on the cutting edge of engineering, prototyping, and manufacturing. Producing parts on a 3D printer that meet or exceed traditional manufacturing’s cost, quality, and speed gives Jabil’s customers a new edge in the ultra-competitive consumer products market—a benefit that’s especially important to Dulchinos.
Tags : 3d printing, printer, print services, hp technology, prototyping, 3d printer, production software, printing solutions
     HP Inc.
By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
Tags : 
     IBM
By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
Tags : digital interaction, experience design, interactive experience, cross functional collaboration, customer experience, integrated data
     IBM
By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 12, 2017
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.
Tags : cloud, supply chain management, scm, cloud computing
     Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
By: AdRoll     Published Date: Jul 11, 2017
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole. In this report, you’ll learn: ? What’s the difference between ad tech and martech, really? ? Why are they merging? ? What difficulties does the merger present? ? How do brands stand to benefit? ? . . . and much more.
Tags : advertising, marketing, artificial intelligence, automation, technology
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting. This guide addresses three issues to help marketers implement better attribution: ? What attribution models are available and which is the right one for my brand? ? Whom will I need to work with and how can I get buy-in? ? How do I build a business case for attribution?
Tags : attribution, digital advertising, marketing, advertising efficiency
     AdRoll
By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
     Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
     Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
     Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
     Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
Tags : artificial intelligence, commerce marketing, branding
     Bronto
By: FICO - APAC     Published Date: Jul 10, 2017
As a subsidiary of the world’s largest food company, Nestlé USA is laser-focused on doing more with fewer resources and adopting highly efficient technologies and processes, including machine learning and prescriptive analytics. With 64 brands consisting of numerous products in each brand, maximizing payload and minimizing transportation costs is an extremely complex problem – particularly when you factor in demand forecasts and current supply levels.
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     FICO - APAC
By: IBM     Published Date: Jul 06, 2017
DB2 is a proven database for handling the most demanding transactional workloads. But the trend as of late is to enable relational databases to handle analytic queries more efficiently by adding an inmemory column store alongside to aggregate data and provide faster results. IBM's BLU Acceleration technology does exactly that. While BLU isn't brand new, the ability to spread the column store across a massively parallel processing (MPP) cluster of up to 1,000 nodes is a new addition to the technology. That, along with simpler monthly pricing options and integration with dashDB data warehousing in the cloud, makes DB2 for LUW, a very versatile database.
Tags : memory analytics, database, efficiency, acceleration technology, aggregate data
     IBM
By: Oracle     Published Date: Jul 05, 2017
Your company’s website is up. Servers are churning transactions. The network is pumping data. Life is good. But everything in IT can change quickly. Today’s slightly sluggish network could become tomorrow’s downtime disaster. No matter what challenge may arise, you don’t get extra time, staff, or budget to deal with it. Plus, since the whole company relies on IT, everyone notices when you’re underwater.
Tags : revenue loss, tarnish brand, consumer confidence, dns services, high performing networks, workflow, dns
     Oracle
By: The Starr Conspiracy     Published Date: Jun 29, 2017
In this report, discover what’s important to learning buyers and what has changed with them since 2014.
Tags : sales engagement, active evaluation, brand and need awareness, sales leveraging, trade show, active evaluation
     The Starr Conspiracy
By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
Tags : generation z, communication, media, marketing, branding, customer engagement, digital engagement
     Monotype
By: Oracle + Dyn     Published Date: Jun 29, 2017
DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: Advanced traffic steering from failover to GSLB capabilities Rapid record propagation time Secondary DNS support Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now!
Tags : 
     Oracle + Dyn
By: Oracle + Dyn     Published Date: Jun 27, 2017
"DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: • Advanced traffic steering from failover to GSLB capabilities • Rapid record propagation time • Secondary DNS support • Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now! "
Tags : 
     Oracle + Dyn
By: The Starr Conspiracy     Published Date: Jun 23, 2017
This just in: HCM marketing isn’t doing itself any favors. Again. Only this time, HCM marketing messed up something that should really be a lot of fun: trade shows. And don’t get us wrong — trade shows are very important. I mean, trade shows are a big part of the reason why The Starr Conspiracy has such brand recognition in the HCM space. (And part of why we host InfluenceHR.)
Tags : 
     The Starr Conspiracy
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