RSS feed Get our RSS feed

News by Topic

brand

Results 451 - 475 of 1524Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Jun 22, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey. Read The Sum of Its Parts to learn: • How the customer experience can be your competitive edge • The importance of providing consistent experiences across all channels • Four strategies for future-proofing your customer experience
Tags : customer engagement, brand experience, channeling, customer journey, competitive edge
     Adobe
By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
Tags : data, marketing, customer journey, customer experience, strategy
     Adobe
By: Proofpoint     Published Date: Jun 22, 2017
Doing all you can to ensure the security of Office 365 makes a lot of sense. As the volume and sophistication of advanced threats continues to evolve more rapidly than ever before, you must protect your people, data and brand from advanced attacks and compliance risks. Our security solutions provide you with industry-leading security, compliance and email continuity capabilities for your cloud based Office 365 deployment that far exceed Microsoft’s native protection. With Proofpoint, you can take advantage of the freedom, flexibility and cost savings of Office 365—without sacrificing your ability to keep users connected and protected. For more information, visit: www.proofpoint.com/office365
Tags : security solutions, ransomware, security technologies, protection technologies, risk assessment, it security, server protection
     Proofpoint
By: Proofpoint     Published Date: Jun 22, 2017
Doing all you can to ensure the security of Office 365 makes a lot of sense. As the volume and sophistication of advanced threats continues to evolve more rapidly than ever before, you must protect your people, data and brand from advanced attacks and compliance risks. Our security solutions provide you with industry-leading security, compliance and email continuity capabilities for your cloud based Office 365 deployment that far exceed Microsoft’s native protection. With Proofpoint, you can take advantage of the freedom, flexibility and cost savings of Office 365—without sacrificing your ability to keep users connected and protected. For more information, visit: www.proofpoint.com/office365
Tags : security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
     Proofpoint
By: WNS     Published Date: Jun 21, 2017
'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets. WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base and revenue from sales.
Tags : consumer survey, data set, u&a studies, analysis, non-users, price optimization, brand affinity, cpg
     WNS
By: WNS     Published Date: Jun 21, 2017
The US retail industry has had an interesting holiday season, marked by high expectations, volatility and distractions, and a reassuringly strong end. While it saw high sales growth - a 4 percent growth over last year, the best in some time - the results have not brought cheer all around. In many respects, the 2016 holiday sales data emphasizes the disruption patterns impacting the retail industry, and validates several predictions about the changing face of retail. Online and mobile sales continue to grow unabated, at 17 and 44 percent respectively, while in-store traffic saw the highest decline in two years. While none of this is surprising in itself, it helps to highlight the role omni-channel retail will play in the coming years.
Tags : retail industry, online sales, mobile sales, analysis, store traffic, branding
     WNS
By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
Tags : profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
     WNS
By: 8x8 Inc.     Published Date: Jun 16, 2017
Tangent International is a specialist recruitment company for the technology industry. It has more than 70 employees who work with some of the most forward thinking companies in the world. A global recruiter with international needs Tangent International operates in 175 countries with candidates and clients across more than 220 locations. As a recruiter looking to source and place the best talent from all over the world, the business needed a service provider that would allow it to easily communicate with its global customer base. These customers include some of the biggest technology brands in the world who all have high expectations, so it’s vital that the technology Tangent International uses lives up to these standards.
Tags : global recruiting, international needs, cloud based systems, unified global workplace, 8x8 products, virtual office pro, cost saving, crm integrations
     8x8 Inc.
By: Optimizely     Published Date: Jun 09, 2017
How can your brand turn the challenges facing retailers into competitive advantages? Download the guide, Thriving in the Era of Personalization: 5 Challenges for Retailers to Overcome.
Tags : optimizely, success strategies, personalization, retailers, retail, cross-channel experiments, optimize user experience
     Optimizely
By: Genesys     Published Date: Jun 07, 2017
Although today’s customers interact with your brand through a variety of channels, they want one thing from you: a consistent experience. Savvy customers expect that you will meet them where they are, when they need you, and with the highest quality, informed service.
Tags : genesys, omnicannel, contact center, customer experience, customer experience management, cross-channel customer service
     Genesys
By: IBM APAC     Published Date: Jun 07, 2017
The 2017 CEI results indicate that brands have significant room for improvement in terms of satisfying customer expectations: On a scale from 0 to 100, the average CEI score is 33. Download this white paper to find out more.
Tags : customer experience, customer analytics, customer behavioural analytics, customer experience management
     IBM APAC
By: Genesys     Published Date: Jun 06, 2017
Although today’s customers interact with your brand through a variety of channels, they want one thing from you: a consistent experience. Savvy customers expect that you will meet them where they are, when they need you, and with the highest quality, informed service.
Tags : genesys, omnicannel, contact center, customer experience, customer experience management, cross-channel customer service
     Genesys
By: FICO     Published Date: Jun 06, 2017
As a subsidiary of the world’s largest food company, Nestlé USA is laser-focused on doing more with fewer resources and adopting highly efficient technologies and processes, including machine learning and prescriptive analytics. With 64 brands consisting of numerous products in each brand, maximizing payload and minimizing transportation costs is an extremely complex problem – particularly when you factor in demand forecasts and current supply levels.
Tags : manufacturing, manufacturing optimization, manufacturing solutions
     FICO
By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
Tags : video advertising, video ads, digital advertising, online advertising, brand advertising
     Oath
By: Optimizely     Published Date: Jun 02, 2017
How can your brand turn the challenges facing retailers into competitive advantages? Download the guide, Thriving in the Era of Personalization: 5 Challenges for Retailers to Overcome.
Tags : optimizely, success strategies, personalization, retailers, retail, cross-channel experiments, optimize user experience
     Optimizely
By: Oracle HCM Cloud     Published Date: May 25, 2017
Ongoing shifts in labor trends have made people strategy a top priority for business success. This Brandon Hall Group brief reveals that disjointed legacy HR systems stitched together and packaged as “cloud” don’t meet the needs of today’s mobile workforce. Are you leveraging a truly complete HCM cloud suite to meet modern business needs?
Tags : 
     Oracle HCM Cloud
By: Oracle HCM Cloud     Published Date: May 25, 2017
Win the best talent by developing an employer brand that’s digital, social, and present throughout the onboarding process.
Tags : 
     Oracle HCM Cloud
By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
Tags : bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
     Bronto
By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
Tags : technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
     IBM
By: IBM     Published Date: May 16, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
Tags : customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
     IBM
By: Staples     Published Date: May 02, 2017
Do you manage a growing office that could benefit from marketing, but lack the support of a large marketing team? A little time spent marketing your business can go a long way. And it doesn’t have to take a lot of time! We’re sharing some advice on ways you can quickly take care of marketing duties via: Blogs Social Media Direct Mail And more! Read this checklist for valuable tips!
Tags : branding, marketing, office managers, social media, print vendor, promo items, building a brand, branding
     Staples
By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
Tags : 
     SAS
By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
Tags : ibm, senior marketing decision makers, audience targeting, digital experiences, branding
     IBM
By: IBM     Published Date: Apr 21, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
Tags : customer experience, branding, customer interaction, technological influence, customer engagement
     IBM
By: Adobe     Published Date: Apr 13, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: • Spend less time on processes and more time on creating experiences • Keep pace with every channel, including social media • Scale creative production to meet the demands of enterprise
Tags : creative assistance, graphic design, photo editing, creative cloud, design, creative design
     Adobe
Start   Previous    12 13 14 15 16 17 18 19 20 21 22 23 24 25 26    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics