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By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
Tags : cgt, analytics, consumer goods, distribution channels, advanced analytics
     IBM
By: VMware AirWatch     Published Date: Feb 21, 2017
VMware is changing how you think about desktop transformation with a brand new approach that uses cloud-based management, intelligent orchestration, and hyper-converged infrastructure to deliver and manage desktops and apps. VMware Horizon® Air™ Hybrid-mode unifies on-premises and cloud-based virtual workspace services into a single, cost-eff­ective platform that's faster to install, easier to deploy, and eff­ortless to scale. Download this infographic to learn more.
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     VMware AirWatch
By: Panasonic Business Mobility Solutions     Published Date: Feb 17, 2017
In today's competitive retail environment, customers want to interact with your business through different channels. On the front end online, mobile and in-store experiences are all important, and all have to tell the same story about what’s new, in-stock and what’s on sale if you want to build satisfaction and loyalty to your brand.
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     Panasonic Business Mobility Solutions
By: 8x8 Inc.     Published Date: Feb 13, 2017
WMPH has nine sub-brands, each of which sells cruises to customers through distinct websites, including iCruise.com, AlaskaCruises,com and HawaiiCruiseOutlet.com. Given that each consumer has unique expectations from a cruise, the organization uses its websites as a touch-point to educate buyers about different options. Once buyers learn the different options available, they are then encouraged to interact with the contact center for a one-on-one consultation to help design a cruise which meets their unique needs.
Tags : wmph, icruise.com, alaskacruises.com, hawaiicruiseoutlet.com, touch-point, cloud contact center
     8x8 Inc.
By: Rizepoint     Published Date: Feb 13, 2017
Consumers and other stakeholders increasingly want to know where their products come from and how they are produced. A successful Responsible Sourcing program strengthens the corporate brand by making it more predictive and adaptive to changing market needs and helping the company develop resilience, mitigate risk, improve efficiency, and better manage supplier relationships. Download this complimentary guide to read about key concepts and principles that apply to virtually any organization when managing Corporate's Responsible Sourcing guidelines, and ensuring franchisee compliance for protection of your brand and commitment.
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     Rizepoint
By: Rizepoint     Published Date: Feb 13, 2017
Every successful multi-unit food service or hospitality organization understands the importance of consistent audits and recognizes the essential function they provide. Today, thousands of businesses—from giant multi-national chains to small family-owned businesses—depend on regular internal and third-party audits to monitor, control, and manage everything from sanitation and food safety regulations to internal facility standards and brand consistency.
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     Rizepoint
By: Rizepoint     Published Date: Feb 13, 2017
At the most fundamental level, your company’s brand is the central, defining promise you make to your customers—and the sum of every transaction, impression, and experience they have with your business. So in a very practical sense, the strength of your brand is directly connected to how consistently you keep those promises—day in and day out—across all of your locations or properties.
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     Rizepoint
By: Cisco Spark     Published Date: Feb 08, 2017
A comprehensive guide to workforce trends, as well as tips and best practices for keeping employees engaged with the brand (and with each other) and ensuring they stay productive on a day-to-day basis.
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     Cisco Spark
By: IBM     Published Date: Feb 02, 2017
With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.
Tags : ibm, commerce, marketing, marketing benchmark, marketing trends, crm & customer care, traditional marketing
     IBM
By: IBM     Published Date: Feb 01, 2017
Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what's working and what you need to improve. Watch this webcast where guest speaker Andrew Hogan from Forrester Research shares tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys.
Tags : ibm, commerce, customer analytics, customer experience
     IBM
By: Whil Concepts, Inc.     Published Date: Jan 30, 2017
This Best Practices Guide shares how to successfully add mindfulness training to your current wellness program to make employees happier, more focused and more productive. It also provides insights from survey results compiled over 6 months in conversations with 56 companies, including 30 Fortune 500 brands.
Tags : mindfulness, wellbeing, wellness, mental wellbeing, emotional wellbeing, stress, resilience, sleep
     Whil Concepts, Inc.
By: Adobe     Published Date: Jan 26, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: - Spend less time on processes and more time on creating experiences - Keep pace with every channel, including social media - Scale creative production to meet the demands of enterprise
Tags : adobe, adobe creative cloud, stock, creative, marketing, design
     Adobe
By: CrowdTwist     Published Date: Jan 18, 2017
In this Q&A, you will learn: - The importance customer data plays in loyalty programs - Why engagement is a critical element in loyalty strategies today - What an omnichannel approach means for most brands - How technology will be a driving force for loyalty and other marketing initiatives - And much more!
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     CrowdTwist
By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
Tags : loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
     CrowdTwist
By: IBM     Published Date: Jan 17, 2017
Watch to learn more about how cognitive content management from IBM will help you deliver just the right digital experience at just the right moment creating an iconic brand experience.
Tags : ibm, commerce, cognitive content management, brand experience
     IBM
By: Qualys     Published Date: Jan 11, 2017
In this age of supply chain interconnectedness, a large organization may have hundreds of third parties with access to its physical premises, IT networks and data. Your organization may have a secure IT infrastructure, but third parties can make it vulnerable to breaches, which often result in corporate data theft, brand damage and hefty government fines.
Tags : information security, it compliance, it audit, it security, network security, web application security, application security
     Qualys
By: Curalate     Published Date: Jan 10, 2017
Driving authenticity from dreaming to sharing. Download this guide from Curalate to learn more.
Tags : visual content, digital touchpoint, lifestyle content, emerging marketing, internet marketing
     Curalate
By: Monotype     Published Date: Jan 10, 2017
Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers. In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect.
Tags : digital design, monotype, design, creative, web fonts, internet marketing, branding, user experience
     Monotype
By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
Tags : instagram, social media, brand ambassador, micro-influencer
     Curalate
By: Curalate     Published Date: Jan 09, 2017
Learn how leading brands are influencing millennial shopping behaviors across key digital touch points. Download now!
Tags : millennials, digital touchpoint, product-level image, emerging marketing
     Curalate
By: Microsoft     Published Date: Jan 05, 2017
Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.
Tags : microsoft, customer service, customer engagement, digital sales, lead nurturing, customer experience/engagement, e-commerce solutions, sales
     Microsoft
By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
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     Cisco
By: Cisco     Published Date: Dec 21, 2016
Technology’s role in business and society has shifted away from largely driving efficiencies to innovating and creating engaging experiences that attract and retain customers. Innovations and business outcomes are fueled by a perfect storm of technology trends in cloud, analytics, machine learning, IoT and the emerging API Economy. The convergence of these technologies has created new opportunities for enterprises to improve business performance by acquiring customers faster while creating brand loyalty. The role of technology expands the interaction with customers beyond the core of the enterprise – away from 100% dependencies on systems of records – and towards real-time, contextual interactions. Businesses are a digital business or they are evolving to become one. This requires enterprises to re-think how they build software architectures.
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     Cisco
By: Cisco     Published Date: Dec 21, 2016
When you’re a worldwide manufacturer with a premium brand, you can’t afford production bottlenecks or live with creaking systems that stifle your inventiveness. Now, with a new Cisco network architecture implemented by Black Box Network Services, Whirlpool Corporation has greater operational agility and efficiency.
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     Cisco
By: LogRhythm     Published Date: Dec 20, 2016
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion.i And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well.
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     LogRhythm
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