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By: Wildfire Interactive     Published Date: Sep 29, 2012
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
Tags : wildfire, marketing, social marketing, brand marketing, emerging marketing, interactive marketing, web analytics, market research
     Wildfire Interactive
By: Senn Delaney     Published Date: Mar 10, 2009
Senn Delaney President and CEO Jim Hart shares surprising results of a Thriving Global Leadership Study of thousands of leaders across 60 industries and 50 countries. The survey discovered a dramatic difference between those who are facing these times of crisis with what is defined as a high-thriving state of mind and those with a lower-thriving state of mind.
Tags : senn delaney, state of mind, high thriving, measurement, customer focused, brand management, customer-centric, employee management
     Senn Delaney
By: Oracle     Published Date: Feb 10, 2016
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job. Today, organizations need levels of flexibility, integration, and visibility that are beyond what those systems were designed to deliver.
Tags : oracle, supply chain leaders, cloud migration, supply chain management, operational efficiency best practices
     Oracle
By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 12, 2017
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.
Tags : cloud, supply chain management, scm, cloud computing
     Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
Tags : adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies
     Adobe
By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Tags : oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information
     Oracle
By: Mass Relevance     Published Date: May 08, 2014
Learn about how your audience interacts with social media and why it is becoming one of the best ways to help brand your organization and engage with your customers.
Tags : spredfast, mass relevance, social media, integrating marketing, emerging marketing
     Mass Relevance
By: Workday     Published Date: Jul 19, 2017
MGM Resorts International made its reputation, quite simply, by being the best. Bellagio, Luxor, and Mandalay Bay in Las Vegas are among its properties, and the company is rapidly building its premium brand in the United States and worldwide. Its commitment to the highest quality guest experience is legendary in the industry. Realizing that engaged and motivated employees are the key to providing that customer experience, MGM Resorts looked for the best partner to help make that possible. And they found Workday.
Tags : absence management, benefits administration, compensation management, performance management, payroll, employee engagement, guest service
     Workday
By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
Tags : 
     HERE Technologies
By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
Tags : 
     Oath
By: Qualys     Published Date: Jan 11, 2017
In this age of supply chain interconnectedness, a large organization may have hundreds of third parties with access to its physical premises, IT networks and data. Your organization may have a secure IT infrastructure, but third parties can make it vulnerable to breaches, which often result in corporate data theft, brand damage and hefty government fines.
Tags : information security, it compliance, it audit, it security, network security, web application security, application security
     Qualys
By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
     Sprinklr
By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
     Sprinklr
By: Salesforce APAC     Published Date: Apr 17, 2019
The Complete CRM Handbook highlights key business insights that will help you find more prospects, win more deals, and make your customers rave about your brand. This practical guide shows you: - How CRM can improve your sales and productivity - How to build a complete CRM strategy - How to maximize your ROI
Tags : 
     Salesforce APAC
By: SurveyMonkey     Published Date: Jan 28, 2016
Download our 21-page sample Brand Tracking study on top shampoo brands to see the insights and analysis you could be bringing to your business.
Tags : surveymonkey, survey, purchase, usage, awareness, familiarity, consideration, choice
     SurveyMonkey
By: Zendesk     Published Date: Jan 19, 2018
Your door is always open, regardless of your business or support hours. Today’s customers ask questions at any time of the day or night and will wait for you to respond (but not for long). This poses a challenge to most businesses: How can you anticipate which channels a customer will need or want, and how can you determine whether these channels will be efficient for your organization? The short answer is: you do. Customers want the ability to contact businesses in more than one way, and they expect each brand interaction to be consistent with the one before and after. Learn how with Zendesk's Omnichannel solution.
Tags : customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal
     Zendesk
By: Zendesk     Published Date: May 21, 2018
Your door is always open, regardless of your business or support hours. Today’s customers ask questions at any time of the day or night and will wait for you to respond (but not for long). This poses a challenge to most businesses: How can you anticipate which channels a customer will need or want, and how can you determine whether these channels will be efficient for your organization? The short answer is: you do. Customers want the ability to contact businesses in more than one way, and they expect each brand interaction to be consistent with the one before and after. Learn how with Zendesk's Omnichannel solution.
Tags : 
     Zendesk
By: Zendesk     Published Date: Jun 29, 2018
Your door is always open, regardless of your business or support hours. Today’s customers ask questions at any time of the day or night and will wait for you to respond (but not for long). This poses a challenge to most businesses: How can you anticipate which channels a customer will need or want, and how can you determine whether these channels will be efficient for your organization? The short answer is: you do. Customers want the ability to contact businesses in more than one way, and they expect each brand interaction to be consistent with the one before and after. Learn how with Zendesk's Omnichannel solution.
Tags : 
     Zendesk
By: Medium Blue     Published Date: Jan 29, 2007
Learn about the ways in which a quality SEO firm can protect your time and your brand, from providing in-house copywriting to managing implementation.
Tags : search marketing, medium blue, search engine marketing, search engine optimization, seo firm, seo company, seo companies, branding
     Medium Blue
By: SurveyMonkey     Published Date: Oct 26, 2015
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.
Tags : surveymonkey, customer experience, customer care, reputation, emerging marketing, social media, advertising agencies, internet marketing
     SurveyMonkey
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