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By: Polycom     Published Date: Dec 02, 2014
Bene is a European company setting trends in office furnishing with its concepts, products and services. The brand is associated with top quality and functionality, modern design and innovative technology. Bene engages in development and manufacture and provides sales and consultancy services under one umbrella. The Austrian firm is a leader in their market, a major player in Europe, and proud to create a forward looking office concepts.
Tags : bene, top quality, functionality, modern design, innovative technology, manufacture, sales
     Polycom
By: Polycom     Published Date: Mar 13, 2015
Bene is a European company setting trends in office furnishing with its concepts, products and services. The brand is associated with top quality and functionality, modern design and innovative technology. Bene engages in development and manufacture and provides sales and consultancy services under one umbrella. The Austrian firm is a leader in their market, a major player in Europe, and proud to create a forward looking office concepts.
Tags : mobile, unified communication, concept, brand, enterprise, voice, products, services
     Polycom
By: LifeLock     Published Date: May 10, 2016
Affinity groups, human resources organizations, and customer-facing companies search regularly for new ways to engage their targets. But how does that human resources organization, affinity group, or customer-facing company settle on that perfect “something extra”? Download now and find out how an out of the box idea can help maintain customer loyalty and protect your brand.
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     LifeLock
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : digital marketing, video content, online video presence, custom video portal, emerging marketing, interactive marketing, marketing software
     Brightcove
By: Box     Published Date: Nov 12, 2014
Thanks to Box and Salesforce, a young luxury brand can go toe-to-toe with the major players. Learn how Bespoke Collection uses Box and Salesforce to professionalize the customer experience, reduce friction in the sales process, and boost communication across marketing and sales teams.
Tags : customer experience, sales process, communication, marketing and sales teams, salesforce, sales
     Box
By: SAP     Published Date: Jun 12, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application. Download this white paper to discover five best practices that can help make your career site your # 1 recruiting asset.
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     SAP
By: SuccessFactors, an SAP Company     Published Date: Jun 18, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application.
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     SuccessFactors, an SAP Company
By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
Tags : social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
     Brandwatch
By: Aimia     Published Date: May 09, 2014
Learn about the best practices for retaining customer loyalty and see what measures your organization should take to strategically improve of customer loyalty programs.
Tags : aimia, customer loyalty, customer loyalty programs, marketing, branding, customer engagement, customer interaction, crm & customer care
     Aimia
By: Velaro     Published Date: Jul 09, 2014
Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.
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     Velaro
By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
Tags : marketing, mobile marketing, gleanster, mobile relationship, emerging marketing, customer experience/engagement, market research
     Gleanster
By: UBM Technology     Published Date: Oct 19, 2017
If you follow the advice outlined in this ebook, you’ll find that over time you’ll be able to cultivate a strong brand that your prospects and customers love and respond to. That, combined with a strong approach to lead generation, is a winning combination.
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     UBM Technology
By: Adobe     Published Date: Aug 09, 2017
First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: • Why the imagery you choose should be as strategic as the written message behind it • How to use imagery to enhance the impact of your content marketing efforts • What types of imagery you should use to meet your brand objectives
Tags : imagery, impressions, content marketing, brand objectives
     Adobe
By: Adobe     Published Date: Dec 07, 2017
With more and more competition for our increasingly short attention spans, it’s no wonder we’re seeing reliance on visuals as the leading form of communication across the web. Even the most well-thought-out ideas and well-written content will get lost in the shuffle if the visual elements aren’t equally compelling—or don’t communicate the right message. That’s why the imagery you choose should be as strategic as the written message behind it. It’s not enough to settle for the first applicable image you find in your stock library—you need to ensure every image is on brand and conveys the right idea. Download this whitepaper for a few ways to use imagery to meet your brand’s content marketing objectives.
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     Adobe
By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
Tags : crm, customer engagement, mobile, mobile strategy, webinar, emerging marketing, crm & customer care
     FunMobility
By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
Tags : appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
     AppNexus
By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Tags : content marketing, content marketing tactics, best practices, rep enablement, business intelligence, market research, usability, sales
     Thismoment
By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
Tags : black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
     Bazaarvoice
By: NCM Fathom     Published Date: Feb 23, 2010
The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand's story with customers and employees in cinemas nationwide. Download the white paper to learn more.
Tags : ncm, fathom, revenue, branding, advertising, ad management, digital cinema network
     NCM Fathom
By: Fathom Business Events     Published Date: Oct 15, 2010
Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.
Tags : storytelling, cinema events, movie theater events, events, engagement, trade shows/events
     Fathom Business Events
By: Envisional     Published Date: Dec 21, 2006
The Internet's reach and anonymity have played a big part in the 100-fold growth of counterfeiting since the 1980s. The web provides a shop window on the world, yet it's impossible to police.
Tags : counterfeiting, hacker, counterfeit, brand infringement, branding, copy, envisional
     Envisional
By: Success Factors     Published Date: Nov 20, 2013
Download this resource to discover five best practices that can help make your career site your # 1 recruiting asset.
Tags : employer branding, recruiting, talent management
     Success Factors
By: Monotype     Published Date: Mar 24, 2017
Brand Advocate
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     Monotype
By: Gelato     Published Date: Jul 03, 2018
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team. Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company? Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue. Watch the video to learn more.
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     Gelato
By: Monotype     Published Date: Jan 27, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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     Monotype
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