RSS feed Get our RSS feed

News by Topic

brand

Results 376 - 400 of 1495Sort Results By: Published Date | Title | Company Name
By: BlackBerry Cylance     Published Date: Jul 02, 2018
The cyberattacks of 2017 proved more numerous, sophisticated, and ruthless than in years past. Threat actors, armed with knowledge stolen from the CIA and tools lifted from the NSA, demonstrated an elevated level of proficiency. WannaCry and NotPetya, two prominent threats from last year, successfully exploited these stolen assets in their assault on systems worldwide. As 2017 progressed, new opportunities developed in ransomware-as-a-service (RaaS), opening the gates of malware-for-profit to everyone. Advancements in fileless attacks provided new ways for threats to hide from once reliable detection methods. Malware features such as polymorphism continued to play a powerful role in evading traditional defenses. The victims of cybercrime ranged from private businesses to the fundamental practices of democracy. France and the United States saw significant data breaches during their recent presidential elections. Several high-profile companies lost their customersí personally identifiable information to cyberattacks, blemishing their brands and costing them untold millions in recovery operations. This report contains an overview of the threat trends and malware families Cylance's customers faced in 2017. This information is shared with the goal of assisting security practitioners, researchers, and individuals in our collective battle against emerging and evolving cyberthreats.
Tags : cyber attacks, cia, nsa, wannacry, notpetya
     BlackBerry Cylance

d

By: Brandwatch     Published Date: Apr 22, 2015
d
Tags : 
     Brandwatch
By: Socialbakers     Published Date: Jul 22, 2015
In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.
Tags : social media, social media engagement, engagement, brands, content strategies, deliver content, customer experience/engagement
     Socialbakers
By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brandís creative dividends, and discover new ways to win your customersí hearts, minds and wallets.
Tags : digital marketing, marketing creativity, creativity and innovation, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Todayís ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying ó whether itís a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing
     Adobe
By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
Tags : adobe, digital advertising, social, brand, dmp, digital media platform, emerging marketing, social media
     Adobe
By: Infosys     Published Date: May 21, 2018
Experimenting faster is a trait shared by most innovative organizations. They want to experiment with new products and promotions to see if they can unearth bold new ways of serving the customer. But this experimentation cannot be random: it needs to be guided by data and based on current customer insight. It was access to this data that was the problem for our client, a large consumer brand. It took a long time to prepare the data to a point where it could be used by business managers. So long, in fact, that the data was no longer relevant; and the moment as often lost. The company needed to be able to experiment faster but was held back by a cumbersome and ineffective analytics infrastructure.
Tags : experiment, organizations, customer, insights, analytics
     Infosys
By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
Tags : customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
     Zoovu Limited
By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to itís fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
Tags : the key agency success, social trends, social, social media, agencies, importance and content, social media marketing trends, social data
     Socialbakers
By: Marketo     Published Date: Jul 13, 2015
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.
Tags : content marketing, content alerts, content strategies, brand voice, content mix
     Marketo
By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
Tags : mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking, content management systems, interactive marketing, web analytics
     Marketo
By: Wyng     Published Date: Jan 13, 2016
The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
Tags : search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
     Wyng
By: Adobe Systems     Published Date: Mar 04, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
Tags : adobe, pdf, portfolio, acrobat, pro, rich media
     Adobe Systems
By: Adobe Systems Inc.     Published Date: Mar 03, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
Tags : adobe, pdf, portfolio, acrobat, pro, rich media, content management systems, interactive marketing
     Adobe Systems Inc.
By: Adobe Systems Inc.     Published Date: Mar 04, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
Tags : adobe, pdf, portfolio, acrobat, pro, rich media, content management systems, marketing software
     Adobe Systems Inc.
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. Itís the job of todayís marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Hereís the good news. Itís now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
Tags : 
     Oracle Marketing Cloud
By: Oracle OMC     Published Date: Nov 30, 2017
Itís the job of todayís marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Hereís the good news. Itís now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
Tags : 
     Oracle OMC
By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
     IBM
By: Oracle     Published Date: Feb 03, 2012
Delivering a Unique Online Experience for Segments, Regions, and Brands: Knowing When to Use Personalization, Microsites, and Independent Sites - This white paper discusses a range of site implementation options and recommending best practices.
Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
     Oracle
By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : adobe, marketing, digital, multi, channel, personalization, experience, brands
     Adobe
By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: ē Marketers are looking for new digital experience strategies and solutions ē Experience-driven commerce helps maximize conversions and revenue ē The ability to deliver multi-channel digital experiences is mission-critical
Tags : digital experience, personalization, strategy, solution, multi-channel, adobe, website development, emerging marketing
     Adobe
By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : adobe, econsultancy, digital intelligence, differentiation, cms, mobile, social personalization, search marketing
     Adobe
By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
Tags : ibm, senior marketing decision makers, audience targeting, digital experiences, branding
     IBM
By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
Tags : technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
     IBM
By: OrderDynamics     Published Date: Dec 01, 2008
OrderDynamics provides an example of it helped a high growth brand deliver a superior online shopping experience for its consumers while maintaining flexibility and control over their web design.
Tags : orderdynamics, balmshell, customer service, ecommerce, e-commerce solutions
     OrderDynamics
Start   Previous    9 10 11 12 13 14 15 16 17 18 19 20 21 22 23    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics