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By: OrderDynamics     Published Date: Dec 08, 2008
OrderDynamics provides an example of it helped a high growth brand deliver a superior online shopping experience for its consumers while maintaining flexibility and control over their web design.
Tags : orderdynamics, balmshell, customer service, ecommerce
     OrderDynamics
By: Akamai Technologies     Published Date: Aug 17, 2017
The consumerization of technology and rise of mobile adoption in emerging and established markets have driven companies to invest enormous capital and resources into pursuing the best possible mobile experience for all of their end users. But, without a focused mobile performance solution, these investments can only go so far. Download now to learn more
Tags : mobile experience, branding, akamai, loyalty
     Akamai Technologies
By: TreeHouse Interactive     Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
Tags : treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
     TreeHouse Interactive
By: Salesforce Commerce Cloud     Published Date: Jul 11, 2016
Several disruptive forces are at work across the globe, bringing in a new type of consumerism that is as personal as it is participatory. What is the impact on retailers? They’ve been forced out of their comfort zone and must extend their brand experience to wherever consumers want. Download this special report from Salesforce Commerce Cloud, formerly Demandware, for more on the democratization of retail.
Tags : demandware, retail, democratization of retail, operating environment, growth, customer experience, consumerism
     Salesforce Commerce Cloud
By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
Tags : crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends, emerging marketing, social media, marketing research
     CrowdTwist
By: Clearswift     Published Date: Jun 09, 2008
Anyone who spends any time online cannot have failed to notice. People are using the Web in new ways; ways that make the 'brochureware' of the early Web experience look and feel decidedly flat. It's a new world, characterised by a wave of new jargon, brands and web based experiences. MySpace. FaceBook.  Wikipedia. Flickr. Twitter. YouTube. Mashups. Blogs. Newsfeeds. Download this white paper for a simple guide to the terms, opportunities and threats that Web 2.0 poses.
Tags : internet security, web 2, web 2.0, clearswift, social media, social networking, facebook, myspace
     Clearswift
By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
     Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
     Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
     Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
     Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
Tags : mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing, business intelligence
     Mobify
By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
Tags : 
     Qualtrics
By: IBM     Published Date: Jul 09, 2014
If you're unhappy with the state of your current disaster recovery operations, this Q and A is a must-read. IBM cloud experts share information on how cloud computing can provide nearly instantaneous failover and failback of critical business applications. This type of speedy recovery keeps your organization running in the event of disaster or disruption, limiting the risk of business losses and brand damage.
Tags : ibm, disaster recovery, disaster recovery solution, cloud technology, it operation, restoration, disaster as a service, draas
     IBM
By: IBM     Published Date: Oct 14, 2014
If you're unhappy with the state of your current disaster recovery operations, this Q and A is a must-read. IBM cloud experts share information on how cloud computing can provide nearly instantaneous failover and failback of critical business applications. This type of speedy recovery keeps your organization running in the event of disaster or disruption, limiting the risk of business losses and brand damage.
Tags : disaster recovery operations, cloud technologies, cloud computing, critical business aplplications
     IBM
By: Lumesse     Published Date: Feb 13, 2015
This White Paper illustrates the trends that increase the complexity of recruitment, causing talent acquisition managers and HR leaders significant concern: the emergence of new technology, changing demographics and recruiting across borders and increasing globalisation.
Tags : use of technology in recruitment, new recruitment methods, mobile jobseekers, social media, customer experience/engagement, mobile marketing
     Lumesse
By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
Tags : cloud computing, cisco, contact center, best practices, cloud network
     Cisco
By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
Tags : 
     Cisco
By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
Tags : godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation
     Godfrey
By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
Tags : healthcare, physicians, digital, advertising
     Oath
By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
Tags : adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social
     Adobe
By: Infosys     Published Date: May 21, 2018
For our client, developing multiple digital assets and campaigns across geographies to mirror their offline strategy was a complex task. The lack of an agile digital platform further aggravated their problem. As a large pharmaceutical company with operations in virtually every country in the world, and a portfolio of well-known brands, our client had to develop and maintain several websites and digital assets to support regional launches and campaigns. However, each one was treated as a separate project which raised several challenges.
Tags : digital, agility, assets, campaigns, offline, brands
     Infosys
By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
     Turn
By: Turn     Published Date: Jan 07, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : cloud marketing, digital audience, audience targeting, audience segments, population segment, audience insights, emerging marketing
     Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
     Turn
By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
Tags : telerik, marketing, digital marketing, technology platform, crm & customer care
     Telerik
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