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By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Tags : acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
     AcquireWeb
By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
Tags : trapit, employee advocacy, employee marketer, social networking, brand advocation, emerging marketing, business intelligence, market research
     Trapit
By: BI WORLDWIDE     Published Date: Dec 22, 2014
Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.
Tags : customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
     BI WORLDWIDE
By: Kronos     Published Date: Sep 24, 2018
How retail associates feel about their workplace is more critical than ever to sales, brand image, and customer satisfaction. That’s why retailers who want to stay competitive and relevant to shoppers are using workforce management technology to engage their employees for success. RIS News recently surveyed senior retail executives to learn their views on the value of employee engagement and what they’re doing — or not — to leverage it for stellar business results.
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     Kronos
By: SilkRoad Technology     Published Date: Feb 24, 2016
First impressions with your company matter, both for your new hire and what they’ll share about your employment brand. A formal onboarding programs provides a big impact, which is why they are one of today’s hottest trends.
Tags : silkroad, human resources, onboarding, employee, hiring
     SilkRoad Technology
By: Lenovo - APAC     Published Date: Jan 23, 2019
Headquartered in Chicago, Bean Suntory owns over 70 premium spirit brands from whiskey and rum, to vodka, cognac, tequila, and gin. Beam Suntory generates $4 billion in annual revenues. But that revenue was in danger. The company’s production software, Wonderware, which controls embedded systems driving almost every critical production process, was underpinned by ageing hardware. If it failed, production would come to a grinding—and expensive—halt.Every hour of downtime results in lost production, which can amount to millions of dollars in losses,” says Sanjay Kirtikar, Director Digital Technologies, Beam Suntory. To ensure Wonderware never failed, Beam Suntory implemented hyperconverged clusters integrated with Nutanix Enterprise Cloud Platform software The results were instant and outstanding. Beam Suntory expects a 25-35% cost benefit from lower support and maintenance efforts, and a 50% reduction in power usage.
Tags : lenovodcg, nutanix, hyperconvergedinfrastructure, hci
     Lenovo - APAC
By: IBM     Published Date: Feb 14, 2014
Transforming the way enterprises work to better capitalize on our most valuable resource: people. As one of the world’s leading social businesses, IBM empowers more than 430,000 employees around the globe to know more, do more and deliver more value where and when it matters most. And by extending social capabilities outside the organization, IBM has been able to empower and strengthen connections with clients, IBM Business Partners, suppliers and other stakeholders to tap new opportunities for growth while building brand value.
Tags : ibm, social business, marketing social media, innovation, collaboration, social workforce, client relations, analytics
     IBM
By: Oracle     Published Date: Mar 04, 2014
Empowering People, Powering Brands: Empower Your Agents
Tags : oracle, crm, powering brands, empower, agents, crm & customer care
     Oracle
By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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     Empyr
By: Polycom     Published Date: Apr 30, 2013
In December 2012, Wainhouse Research (WR) and Polycom jointly created and fielded a WR-branded survey focused on the benefits that organizations realize via the use of video conferencing. Invitations to participate in the survey were released in numerous ways including: - Via email invites to a list of Polycom end-user contacts - Via email invites to a list of WR end-user contacts - Via clickable banners on numerous websites This document provides a top-level view of the survey data, along with some additional findings and observations.
Tags : video conferencing, telepresence, end-user, video conferencing, video collaboration
     Polycom
By: Polycom     Published Date: Dec 18, 2014
In December 2012, Wainhouse Research (WR) and Polycom jointly created and fielded a WR-branded survey focused on the benefits that organizations realize via the use of video conferencing. Invitations to participate in the survey were released in numerous ways including: - Via email invites to a list of Polycom end-user contacts - Via email invites to a list of WR end-user contacts - Via clickable banners on numerous websites This document provides a top-level view of the survey data, along with some additional findings and observations.
Tags : tablets, polycom, video benefits
     Polycom
By: Bronto     Published Date: Sep 09, 2013
To drive revenue, you have to first engage your audience. To engage your audience, you need to communicate in a relevant way with them. Well, in a time when people engage with brands across a wide variety of touchpoints, relevance has been redefined. Marketers who evolve their strategies to an Engaged Commerce approach have much to gain.
Tags : engaged commerce, audience engagement, brand engagement
     Bronto
By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
Tags : offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
     Wyng
By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
Tags : ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
     IBM
By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
Tags : marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals
     Balihoo
By: Dun & Bradstreet     Published Date: Mar 03, 2017
Stories and statistics behind successful analytics projects The adoption of analytics across the enterprise is accelerating, and with good reason. Analytics can offer a competitive advantage by helping to identify growth opportunities, circumnavigate risk and improve customer relationships. These insights are becoming crucial parts of the business strategy for executives representing a wide array of industries. Check out our latest eBook to see how some of the world’s leading companies are using analytics to meet their needs. You’ll receive diverse examples of how organizations applied the latest statistical methodologies, such as: scorecard build, regression, decision trees, machine learning and material change to uncover meaning in data. The examples represent global brands across critical industries – Financial Services, Insurance, High-Tech, Aerospace, Manufacturing and others – where analytics helped answer their most challenging questions.
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     Dun & Bradstreet
By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : mobility, mobile devices, mobile strategy, apps, mobile apps
     Adobe
By: Internap     Published Date: Dec 29, 2011
Performance plays a vital role in the success of your online applications and web-based content - whether you are processing millions of transactions, delivering business-critical software or servicing a massive gaming community. Research shows that even one second of delay on a typical website can result in 7% fewer customer conversions. For many businesses, that means lost revenue and damage to their brand. As cloud is becoming an increasingly viable infrastructure choice for enterprise applications, it is essential to select a high-performance cloud service that will support the best possible experience for your end users. Determining the right cloud solution for your needs also necessitates thorough analysis of the level of security, control, customization and support your business requires. In this webcast, thought leaders from Gartner and Internap outline the performance factors that affect your cloud decision-making process and discuss how to optimize your IT Infrastructure to create satisfied end users.
Tags : enterprise cloud, cloud computing, technology, cloud solution
     Internap
By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, social media
     Sponsored by Brandify and YP and SIM Partners
By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : mobility, mobile devices, mobile strategy, apps, mobile apps, crm & customer care
     Adobe
By: Entrust Datacard     Published Date: May 15, 2014
Managing the purchase, deployment, renewal and expiry of digital certificates for multiple Web servers, purposes and users — sometimes in many different locations — can be time-consuming and costly. Entrust IdentityGuard Cloud Services SSL is a self-service application designed to streamline certificate management while providing secure certificates from a trusted brand in online security.
Tags : entrust, ssl, ecommerce, extended validation, digital certificates, web servers, identityguard, cloud
     Entrust Datacard
By: Entrust Datacard     Published Date: Nov 24, 2015
This guide explores how EV certificates reduce phishing and man-in-the-middle attacks, bring trust, reduce shopping cart abandonment, protect brand and provide support saving.
Tags : verification, ev certificates, identification, extended validation ssl certificates, security
     Entrust Datacard
By: FICO - APAC     Published Date: Jul 10, 2017
As a subsidiary of the world’s largest food company, Nestlé USA is laser-focused on doing more with fewer resources and adopting highly efficient technologies and processes, including machine learning and prescriptive analytics. With 64 brands consisting of numerous products in each brand, maximizing payload and minimizing transportation costs is an extremely complex problem – particularly when you factor in demand forecasts and current supply levels.
Tags : 
     FICO - APAC
By: FICO     Published Date: Jun 06, 2017
As a subsidiary of the world’s largest food company, Nestlé USA is laser-focused on doing more with fewer resources and adopting highly efficient technologies and processes, including machine learning and prescriptive analytics. With 64 brands consisting of numerous products in each brand, maximizing payload and minimizing transportation costs is an extremely complex problem – particularly when you factor in demand forecasts and current supply levels.
Tags : manufacturing, manufacturing optimization, manufacturing solutions
     FICO
By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
Tags : rocketfuel, marketing, mobile, social media, digital marketing, branding, mobile marketing, online video marketing
     Rocket Fuel
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