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By: Rizepoint     Published Date: Feb 13, 2017
Every successful multi-unit food service or hospitality organization understands the importance of consistent audits and recognizes the essential function they provide. Today, thousands of businesses—from giant multi-national chains to small family-owned businesses—depend on regular internal and third-party audits to monitor, control, and manage everything from sanitation and food safety regulations to internal facility standards and brand consistency.
Tags : 
     Rizepoint
By: IBM     Published Date: Oct 24, 2012
Your brand has fans, friends and followers. So what?
Tags : ibm, social media, social media marketing, social media hype, decision making, consumer behavior, consumer habits, digital channels
     IBM
By: hybris software     Published Date: Aug 01, 2012
Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands.
Tags : multichannel, retailing, multichannel retailing, technology considerations, hybris, pos, point of sale, print
     hybris software
By: Catalyst SF     Published Date: May 05, 2008
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
Tags : game, gaming, video game, video gamings, catalyst, catalyst sf, game marketing, interactive/pr agencies
     Catalyst SF
By: Catalyst SF     Published Date: Apr 30, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
Tags : catalyst, mobile marketing, mobile, cell, cell phone, smart phone, interactive/pr agencies
     Catalyst SF
By: DigiCert     Published Date: Jun 19, 2018
Protect your business, brand and customers in a constantly evolving threat landscape. As market and business needs evolve, and the technological arms race between cybercriminals and the security industry continues, the boundaries of website and web security are shifting. This paper explores the opportunities, risks and challenges, associated with this rapidly evolving landscape both from a business and technical standpoint, and lays out key guidelines for building an effective security strategy for the future.
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     DigiCert
By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
Tags : social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns
     Brandwatch
By: UNiDAYS     Published Date: May 21, 2018
Already reshaping politics and the workforce – not to mention the commercial world – Gen Z is an economic force to be reckoned with. Read up on the retail trends they’re instigating in this new report. And get a jump on the competition.
Tags : retail, trends, youth, gen z, shopping, marketing, loyalty, affinity
     UNiDAYS
By: CrowdTwist     Published Date: Aug 04, 2017
Millennials have officially surpassed the Baby Boomers as the nation’s largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. It’s expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those findings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
Tags : gen z, millennials, crowdtwist, branding, loyalty, consumers
     CrowdTwist
By: CrowdTwist     Published Date: Aug 29, 2017
Millennials have officially surpassed the Baby Boomers as the nation’s largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. It’s expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those ?ndings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
Tags : 
     CrowdTwist
By: Bazaarvoice     Published Date: Jan 29, 2013
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : roi, social strategies, social roi, bazaarvoice
     Bazaarvoice
By: Bazaarvoice     Published Date: Mar 12, 2013
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : roi, return on investment, social, social media, social roi, branding
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 17, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : social media, business insights, social media insights, social networks, consumer behavior, social media marketing, branding
     Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper "Real ROI from Social in 5 Steps" shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : bazaarvoice, marketing, roi, social, media, brands, emerging marketing, social media
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 05, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : bazaarvoice, roi, marketing landscape, social emergence, social media, information online, social strategy, measurable data
     Bazaarvoice
By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
Tags : breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
     Breakout Solutions
By: Workfront     Published Date: May 01, 2015
This trend of restructuring as an in-house agency can be daunting, but companies that have successfully made the switch have seen the benefits.
Tags : creative services team, restructuring, in-house agency, creative work, brand expertise
     Workfront
By: BI WORLDWIDE     Published Date: Dec 22, 2014
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
Tags : customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
     BI WORLDWIDE
By: Adobe     Published Date: Jun 15, 2016
Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing
Tags : adobe, marketing, cross-channel marketing, customer interaction, contextual marketing, emerging marketing, internet marketing, customer experience/engagement
     Adobe
By: ExactTarget     Published Date: May 03, 2013
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an email partner you can trust! See how ExactTarget can help your small business make a huge impact, starting with the same email marketing software that brands like Microsoft and Expedia use.
Tags : exacttarget, email marketing, digital marketing, email targeting, email marketing campaigns
     ExactTarget
By: Oracle     Published Date: Apr 22, 2015
This infographic reveals the benefits of getting social with customer service.
Tags : social, customer service interactions, technology, meeting customer demands, customer satisfaction, getting social, social interactions, boost brand loyalty
     Oracle
By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing, mobile marketing
     Facebook
By: CareerBuilder     Published Date: Apr 20, 2010
Recruitment doesn't end with a job offer. It begins from the moment your business defines its candidate audience, and continues long after an employee leaves your company. CareerBuilder's Ultimate Recruitment Guide e-Book is a definitive how-to-hire guide compiled by our team of business experts.
Tags : recruitment, careerbuilder, ebook, branding, awareness, engaging
     CareerBuilder
By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
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