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brand value

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By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
Tags : customers, predictive, branding, consumers, competition, lifecycle
     CrowdTwist
By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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     SAS
By: SAS     Published Date: Jan 17, 2018
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
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     SAS
By: Oath     Published Date: Mar 07, 2018
As advertisers seek to understand how best to communicate their brand story and values, it’s imperative to understand how consumers are affected by certain formats and ways of communication.
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     Oath
By: CA Technologies     Published Date: Aug 26, 2016
Many breaches happen because of compromised privileged user accounts. Risks spread like wildfire in the dynamic traditional, virtualized and cloud environments common in enterprises today. One improperly authorized privileged account can cause widespread and irreparable damage to an organization’s infrastructure, intellectual property and brand equity, leading to sudden drops in market value, broad organizational disruption and costly compliance penalties. Effectively managing privileged access across your hybrid enterprise is an imperative to reducing security and compliance risks.
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     CA Technologies
By: Allscripts     Published Date: Oct 20, 2014
Download this case study to learn how Allscripts Professional solutions have helped Cornerstone Medical Care in Brandon, Florida negotiate value-based contracts, accounting for a seven-figure increase in revenue.
Tags : allscripts, health information technology, reduce paperwork, technology core, value based care, value based contracts, risk based contracts
     Allscripts
By: Allscripts     Published Date: Oct 24, 2014
Cornerstone Medical Care, a 10-provider practice in Brandon, Florida is currently using Allscripts EHR solutions to shift from fee for service to value based care. Today, their risk-based contracts have accounted for a seven-figure increase in revenue. Download the webinar now to learn how!
Tags : allscripts, ambulatory practice, value based care, ehr replacement, ehr solution, risk based contracts, actionable data
     Allscripts
By: Socialbakers     Published Date: Jan 20, 2015
The Marketer's Guide to Social Media Tools takes you through the main types of social media tools, explaining each along with their key benefits and main features, but primarily showing you the value they can bring to your business.
Tags : social media tools, types of social media tools, brand's social media presence, benefits of using social media tools, social media, content management systems, reputation monitoring, social media marketing
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best confectioners have found content trends that enable them to reach more Fans and prospects than ever, on a more efficient budget.
Tags : social media, social marketing, humor to get value from social media, social metrics, social
     Socialbakers
By: Concerto Cloud Services     Published Date: Dec 18, 2015
Download this whitepaper to learn 5 reasons why a white-labeled cloud partnership makes sense. 1) Maintain and evolve your brand 2) Gain all of the skill sets and infrastructure of a cloud organization, without building them from the ground up 3) Be the trusted advisor to your customers 4) Wrap unique services around the cloud platform and drive additional value to your customers 5) Launch into the world of consumption-based revenue and drive a long-term run rate
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     Concerto Cloud Services
By: IBM     Published Date: Jun 26, 2013
How to manage reputational and IT risk to protect and enhance brand value and competitive standing.
Tags : risk management, protect, enhance, brand value, effective
     IBM
By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Technology offers the opportunity for brands to compete - and win - on a rising standard of customer service delivery. Changing cornerstones of engagement: consumers may seem like they stick with their service providers no matter what, but marketers can’t be complacent. To stop their valued customers adding services elsewhere, organizations need to fulfill a new set of standards.
Tags : management, call center, website, mobile, app
     INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: Teradata     Published Date: Jun 12, 2013
To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.
Tags : integrated marketing, integrated marketing management, teradata, attribution
     Teradata
By: OracleSMB     Published Date: Jan 04, 2018
Growing companies need to hire and retain great employees. Survey after survey attributes keeping the right people in the right jobs with company longevity and profitability. However, with limited resources and low brand recognition, small and medium-sized businesses find it hard to compete. And they can’t afford hiring missteps or high levels of turnover. Therefore, you need act—now—to start adding value with every hire. Technology can help you recruit and retain the right way.
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     OracleSMB
By: Resonate     Published Date: May 30, 2018
A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.
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     Resonate
By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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     SundaySky
By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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     Urban Airship
By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
Tags : notifications, messaging, marketing, branding, web traffic
     Urban Airship
By: Tapinfluence     Published Date: Jun 07, 2016
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
Tags : content management, content delivery, best practices, performance management, reach, social content, branding
     Tapinfluence
By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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     KPMG
By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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     Madden Communications
By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
Tags : customer strategy, marketing strategy, consumer intelligence software
     Resonate
By: Sailthru     Published Date: Apr 28, 2016
Increasing Repeat Purchase Rates: A High Impact Strategy Guide for Fashion, Apparel and Specialty Retail Brands Download this best practice guide on increasing repeat purchase rates to learn: - The top high-impact strategies that will drive repeat purchase rates and customer lifetime value - The priority tactics to test and deploy in order to put strategy into action - The frameworks you need to properly measure and drill-down into your business’s repeat purchase rates
Tags : sailthru, retail, strategy guide, repeat purchase rate, customer lifetime value, sailthru customer retention cloud, customer relations, crm solutions/software
     Sailthru
By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
Tags : swyft, branding, brand advocates, consumer, purchase intent, content, media
     Monotype
By: Jive Software     Published Date: Oct 12, 2009
Powering the ecosystem with the Collaboration Workspace, a branded online community, helps SAP continue its tradition of industry leadership and customer value. Watch this on-demand webcast to get strategies and advice for your own social media initiatives.
Tags : ecosystem, jive, collaboration workspace, sap, online community, social media, validation, customer feedback
     Jive Software
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