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brand voice

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By: Bazaarvoice     Published Date: Jan 09, 2013
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
Tags : social strategies, brand health, consumer engagement, consumer insights, case studies, bazaarvoice, social media, advertising agencies
     Bazaarvoice
By: Interactions     Published Date: Feb 27, 2019
As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Many reports say that millennials prefer digital channels—like web chat or texting—while older generations still prefer voice channels. Previous Interactions research has shown that this isn’t necessarily the case, and that the issue of channel choice is often far more complex—depending on factors such as the company consumers are trying to contact, and the complexity of the issue the consumer is trying to resolve.
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     Interactions
By: Applause Israel     Published Date: Sep 25, 2018
Consumers expect a seamless, high-quality experience in today’s mature app economy. They want brands to keep up with new technologies like geo-fencing and personalization, as well as the latest ecosystems like voice assistants and connected cars. With this high bar for quality, QA organizations often struggle to keep up with: 1. Rapid Release Schedules 2. Personalization 3. New Technologies (Voice, AI) 4. Geo-Awareness and Localization 5. Device Fragmentation 6. Unexpected Customer Use Cases The cost of failure is high in QA. Time, money, and customer loyalty are all at risk when digital experiences don’t meet users’ high expectations.
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     Applause Israel
By: Spredfast     Published Date: Aug 24, 2018
Learn more about how Live Nation used Spredfast to bridge social gaps by creating an environment of seamless collaboration between the central and local marketers.
Tags : social media manager, social media management tools, social media tools, social media agency, social media management company, social media marketing companies, best social media management tools, social media marketing agency
     Spredfast
By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
Tags : marketing, content marketing, best practices, business optimization, business practices, internet marketing
     Tapinfluence
By: Outreach.io     Published Date: Sep 17, 2019
LinkedIn is the largest social networking platform for business professionals, but utilizing it effectively to build your brand and move the needle for you business is a delicate balance. Many leaders struggle with finding the right balance of building an authentic brand. To help you begin building your brand, establish your voice, and drive business and opportunity for yourself and your team, this guide will answer the following questions about effectively using LinkedIn: Does building my brand help me close deals? How can the platform move the needle for my pipeline? What is proper etiquette when communicating with peers? How do I enable my sales team to incorporate LinkedIn into the outbound efforts? Download today to establish your presence on LinkedIn!
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     Outreach.io
By: Qualtrics     Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales. A recent study sponsored by American Express®—the American Express Global Customer Service Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than they are to share about a positive experience.¹
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     Qualtrics
By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
Tags : mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
     Uberall
By: Oracle Service Cloud     Published Date: Mar 23, 2016
For the most part, even companies using sophisticated technology to provide consistent access and answers across channels still view customer service through a traditional lens of serving the needs of the customer—despite its usefulness in marketing, building brand equity, up- and cross-selling and driving loyalty, as well as capturing the voice of the customer for product and service improvement and new product and service ideas. Even when serving customers is seen as a strategic goal for the entire organization, few companies seem to be leveraging customer service as a true organizational
Tags : oracle, service cloud, customer service, customer engagement
     Oracle Service Cloud
By: ExpertVoice     Published Date: Jun 14, 2019
Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more
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     ExpertVoice
By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
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     ExpertVoice
By: Polycom     Published Date: Mar 13, 2015
Dynamic work environments are made-up of people on the move and virtual teams across different time zones. This makes it challenging to access an expert or to secure information. You need a communication solution that anchors fast-moving teams and enables communication from any device, anywhere; and critical to your success, and ease of use and HD quality voice and video to help drive user adoption. And communication tools that integrate with applications you use daily that are managed through a single interface to streamline deployment and speed your return on investment (ROI).
Tags : mobile, unified communication, concept, brand, enterprise, voice, products, services
     Polycom
By: Polycom     Published Date: Mar 13, 2015
As powerful as Microsoft Lync is, buyers should understand it is not a complete UC solution, and use of strategic partners is necessary. Voice and video are the most difficult services to provision correctly as workers require a high-quality, real-time experience. Anything short of that can remove many of the ROI benefits the company was hoping to realize. As such, companies deploying Lync should choose the best possible voice and video partner for Lync to simplify deployments and optimize user experience.
Tags : mobile, unified communication, concept, brand, enterprise, voice, products, services
     Polycom
By: Polycom     Published Date: Mar 13, 2015
In the fall of 2013, Polycom and Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Polycom voice solutions for Microsoft Lync. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Polycom voice solutions for Microsoft Lync within their organizations.
Tags : mobile, unified communication, concept, brand, enterprise, voice, products, services
     Polycom
By: Polycom     Published Date: Mar 13, 2015
Polycom uniquely brings together Microsoft Lync software, a strategic alliance with Crestron and its own industry-leading audio/visual technology for an intuitive and collaborative experience for every member of your team.
Tags : mobile, unified communication, concept, brand, enterprise, voice, products, services
     Polycom
By: Polycom     Published Date: Mar 13, 2015
We are now in a world of Unified Communications (UC) and your employees are using many devices and modalities to communicate. A phone is still needed, but its use as a “stand-alone” device is changing as end users now have a wider range of communications options afforded by UC including chat, video, and communications on a phone or mobile devices (BYOD). As IM becomes the new dial tone (“U there?”, “Is now a good time to talk”), when your users want to talk, they expect to be able to place their phone call from their UC client. For most companies today, that UC client is Microsoft® Lync®. While the user may want to place their phone call from Lync, they also want to be able to use a telephone dial pad to dial numbers, access features with convenient feature keys, and be able to choose between using a handset, headset, or speakerphone—and they want to use their phones in ways that are fully integrated with their Lync client.
Tags : mobile, lync, unified communication, concept, brand, enterprise, voice, products
     Polycom
By: Polycom     Published Date: Mar 13, 2015
Bene is a European company setting trends in office furnishing with its concepts, products and services. The brand is associated with top quality and functionality, modern design and innovative technology. Bene engages in development and manufacture and provides sales and consultancy services under one umbrella. The Austrian firm is a leader in their market, a major player in Europe, and proud to create a forward looking office concepts.
Tags : mobile, unified communication, concept, brand, enterprise, voice, products, services
     Polycom
By: Marketo     Published Date: Jul 13, 2015
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.
Tags : content marketing, content alerts, content strategies, brand voice, content mix
     Marketo
By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
Tags : social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
     Bazaarvoice
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