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brand management

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By: IBM     Published Date: Oct 01, 2012
CMOs must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy.
Tags : branding, brand experience, user experience, digital branding, digital branded content, content management, content delivery
     IBM
By: VMware AirWatch     Published Date: Dec 08, 2016
"VMware is changing how you think about desktop transformation with a brand new approach that uses cloud-based management, intelligent orchestration, and hyper-converged infrastructure to deliver and manage desktops and apps. VMware Horizon® Air™ Hybrid-mode unifies on-premises and cloud-based virtual workspace services into a single, cost-eff­ective platform that's faster to install, easier to deploy, and eff­ortless to scale. Download this infographic to learn more.
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     VMware AirWatch
By: VMware AirWatch     Published Date: Feb 21, 2017
VMware is changing how you think about desktop transformation with a brand new approach that uses cloud-based management, intelligent orchestration, and hyper-converged infrastructure to deliver and manage desktops and apps. VMware Horizon® Air™ Hybrid-mode unifies on-premises and cloud-based virtual workspace services into a single, cost-eff­ective platform that's faster to install, easier to deploy, and eff­ortless to scale. Download this infographic to learn more.
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     VMware AirWatch
By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
Tags : marketing, mobile marketing, gleanster, mobile relationship, emerging marketing, customer experience/engagement, market research
     Gleanster
By: MS&L     Published Date: Apr 28, 2010
Is your brand heading to extinction or distinction? Learn how changing consumer values and economic business drivers impact your brand's DNA in 2010. Get valuable insights on how to build powerful brands that will thrive and survive in the new consumer economy based on data from the Global Values Study and the PRWeek Social Media Survey.
Tags : ms & l, csr, branding, brand management, activism, navigation, elasticity, brand
     MS&L
By: SAS     Published Date: Nov 16, 2018
Instances of fraud have become commonplace in many industries, and it’s costing organizations millions of dollars annually and placing corporate brands at risk. But despite significant investments in staff and anti-fraud software, new and emerging fraud threats keep slipping through undetected. Why? Because it’s too costly to keep anti-fraud software current. Paying a vendor to make software changes dramatically increases total cost of ownership. This paper discusses how SAS addresses this challenge with next-generation fraud solutions like SAS Visual Investigator, a cloud-ready investigation and incident management platform that end users can easily configure and adapt to detect new and evolving types of fraud.
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     SAS
By: IBM     Published Date: Oct 10, 2013
"The implications from the 2013 IBM Global Reputational Risk and IT Study are clear. The question is no longer whether IT risks can damage your corporate reputation, but what you can do to effectively prevent and mitigate these risks. Find out what you can do to protect your reputation from IT risks. Read “Six keys to effective reputational and IT risk management” to learn about: · Practical advice and recommendations to help prevent and mitigate the IT risks that most affect reputation · The emerging role of the Chief Digital Officer · How to use social media as a tool for minimizing reputational damage · How your supply chain can put you at increased reputational risk"
Tags : reputational management, risk management, it risk management, ibm, ibm global, it risks, protection, branding
     IBM
By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
Tags : apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management
     SurveyMonkey
By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
Tags : brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm
     SurveyMonkey
By: Acquia     Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Tags : social publishing, acquia, customer service, brands, web content, social media, publishing, publish
     Acquia
By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Tags : content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
     Sailthru
By: CrowdTwist     Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
Tags : customer, branding, relationships, consumer, database
     CrowdTwist
By: Symantec Corporation     Published Date: Oct 08, 2014
"SSL certificates have moved beyond the ‘Buy’ page. They are embedded in your business. In fact, SSL Certificates are a business-critical part of your IT infrastructure. However, managing individual certificates in a large organization is complicated by multiple locations, many servers, different business units, and rapidly growing Web-based services. The risks of hiccups and problems increases with the number of certificates, including lost sales when customers see security warnings about expired certificates on your site, damage to your brand and consumer trust because of problems with certificates and more. With these risks in mind, this guide provides five simple steps for IT professionals to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle."
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     Symantec Corporation
By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: • What reputation monitoring actually means • How to identify a crisis & assess the damage • Real-world examples from Marriott, United Airlines and Walmart/Asda
Tags : social media, social analytics, social media monitoring, crisis management, reputation management, social listening, social business intelligence, brand monitoring
     Brandwatch
By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
Tags : marketing, concent, cgi, cad, digital media, emc, images, artwork
     EMC
By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
Tags : godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management
     Godfrey
By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
Tags : aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application
     Aprimo, Inc.
By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
Tags : social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube
     BatchBlue Software
By: PaperThin, Inc.     Published Date: Dec 29, 2010
Learn how American University created an award-winning, community-focused website that engages its community and inspires passion for the AU brand by using the CommonSpot Web content management solution by PaperThin.
Tags : web content management, cms, application development, paperthin, commonspot, content management systems
     PaperThin, Inc.
By: LogMeIn     Published Date: May 11, 2012
The Vornado company is a legend in their industry as the "Leader in Air Flow Technology." Consumer interaction is important to the Vornado brand, so including chat on their website, where consumers can have not just a quick dialogue with a Vornado product specialist, but a live conversation, was a necessity. Using BoldChat Enterprise gave Vornado the opportunity to meet this communication need and to solve an increasing email management need too.
Tags : vornado, customer service, communication, onlibne, web analytics, application
     LogMeIn
By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
Tags : brand management, branding, marketing, sales, sales marketing, rocketfuel, customer experience/engagement, business intelligence
     Rocket Fuel
By: Oracle     Published Date: Nov 01, 2013
In today’s lean business environment, companies are maximizing the value of their people. Your people—or talent— are an asset you can leverage to dramatically increase your success. The more you know about your talent, the more you can drive performance. Leveraging talent management can help you capture meaningful information about people, know the talent that is driving results, and act on insight for better business performance. In today’s lean business environment, your people are an asset that can be dramatically leveraged to increase success. This executive brief investigates how organizations can better understand the talent that is driving results.
Tags : zenithoptimedia, oracle, top 10, talent management, best practices of talent management, social recruiting strategy, extend employment brand, engaging line managers
     Oracle
By: Oracle     Published Date: Nov 13, 2013
In today’s lean business environment, companies are maximizing the value of their people. Your people—or talent— are an asset you can leverage to dramatically increase your success. The more you know about your talent, the more you can drive performance. Leveraging talent management can help you capture meaningful information about people, know the talent that is driving results, and act on insight for better business performance. In today’s lean business environment, your people are an asset that can be dramatically leveraged to increase success. This executive brief investigates how organizations can better understand the talent that is driving results.
Tags : zenithoptimedia, oracle, top 10, talent management, best practices of talent management, social recruiting strategy, extend employment brand, engaging line managers
     Oracle
By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
Tags : media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning
     Meltwater
By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
Tags : adobe, customer experience, web content management, web content management system, website development, internet marketing, crm & customer care, traditional marketing
     Adobe
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