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By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: Oracle Corp     Published Date: Oct 02, 2012
An oracle Whitepaper
Tags : oracle, consumers, rightnow, branding, consumers, relationships, crm, customer care
     Oracle Corp
By: Bazaarvoice     Published Date: May 23, 2013
Digitally, consumers today share knowledge and self-organize online, seizing more collective power than ever. This is the connected economy, where consumers rule. Learn the four trends businesses must learn to succeed in their reign.
Tags : consumer demands, branding, consumer engagement, e-commerce solutions
     Bazaarvoice
By: Bazaarvoice     Published Date: Aug 12, 2013
The FTC social disclosure rules apply to you – now. This webinar shows you how to do social right: Effectively. Ethically. Legally. These guidelines actually keep you out of trouble while building consumer trust along the way.
Tags : brand messaging, consumer engagement, social branding, ftc, federal trade commission, branding
     Bazaarvoice
By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps
     Adobe
By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
Tags : limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow
     Limelight Networks
By: IBM     Published Date: Oct 03, 2012
Watch a webcast on making your online customer experience exceptional and how to turn your customers into brand advocates
Tags : online experience, user experience, web experience customer experience, branding, digital marketing, ibm, social business, interactive marketing
     IBM
By: SAP     Published Date: Jun 12, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application. Download this white paper to discover five best practices that can help make your career site your # 1 recruiting asset.
Tags : 
     SAP
By: SuccessFactors, an SAP Company     Published Date: Jun 18, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application.
Tags : 
     SuccessFactors, an SAP Company
By: Lumesse     Published Date: May 15, 2015
This White Paper explores how employer branding can be one of the most powerful recruitment tools.
Tags : employee, employer brand, hr technology, hr trends, human resources trends, empower employer brand, recruitment, social media hr
     Lumesse
By: hybris software     Published Date: Aug 01, 2012
It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.
Tags : information technology, finance, analytics, maerchandising, product management, marketing, mapping, requirements gathering
     hybris software
By: Jive Software     Published Date: Sep 09, 2013
Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers? This webinar will highlight use-cases showcasing companies that have successfully promoted a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
Tags : branding, customer obsession, brand advocacy, customer experience/engagement, sales
     Jive Software
By: Box     Published Date: Nov 12, 2014
Bespoke Collection, a wine producer, uses Box to compete with major players in its industry. Learn how Box help accelerate the sales cycle from any location, keep branding consistent, and reduce friction in the sales process with integration like Salesforce and DocuSign.
Tags : close sales, competitive edge, branding, sales process, integration, accelerate sales, sales
     Box
By: CEB     Published Date: Dec 03, 2014
As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. The best companies build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning.
Tags : b2b marketing insights, b2b sales insights, consensus marketing, b2b branding, b-to-b decision-makers, leading marketing and sales teams, sales executives, sales leaders
     CEB
By: Monotype     Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.
Tags : digital advertising, html5, flash, monotype, web fonts, internet marketing, targeting, branding
     Monotype
By: Lumesse     Published Date: May 15, 2015
This White Paper explores how employer branding can be one of the most powerful recruitment tools.
Tags : employee, employer brand, hr technology, hr trends, human resources trends, empower employer brand, recruitment, social media hr
     Lumesse
By: Wildfire Interactive     Published Date: Jul 16, 2012
Given that Facebook alone has nearly a billion users, the possibilities are too significant to ignore. But how do you tap into the full potential? Our best practices ROI report focuses on 6 social marketing success stories from 5 different industries-each demonstrating a significant positive ROI for the featured brand.
Tags : social media, internet marketing, roi, higher roi, grow, engage, branding, monetize
     Wildfire Interactive
By: uberVU via HootSuite     Published Date: Apr 07, 2014
No brand, no matter how small or large, or how big its marketing budget, is safe from social media mishaps. This e-book from uberVU via Hootsuite will review 9 types of social media fails, discuss how they happened and detail how they could have been avoided. We'll also provide actionable lists of what your brand can do to prevent social media fails.
Tags : social media, social media fails, avoiding mistakes, branding, failproof
     uberVU via HootSuite
By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
Tags : social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales
     Oracle
By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
Tags : social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales
     Oracle
By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
Tags : sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
Tags : sdl tridion, blueprinting, communication, localization, multidimensional communication, content management systems
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : multilingual marketing, wcm, branding, sdl, language, lob, content management systems, marketing software
     SDL Web Content Management Solutions
By: CodeBaby     Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
Tags : online self-service, customer experience, customer service, intelligent virtual assistants, conversion optimization, tech support, crm, web self-service
     CodeBaby
By: Verint     Published Date: Feb 05, 2016
While surveys can be a proven, consistent method for gathering customer data, their effectiveness can be hampered if they are poorly written, confusing, not personalized or targeted, or too long. A successful survey should be designed to meet a specific goal and provide accurate data that represents the target population. Ideally, it can also help improve respondent satisfaction levels. Distilled from years of experience helping successful organizations with surveys, voice of the customer projects, and enterprise feedback management initiatives, these nine top tips can help increase survey success, facilitate a better understanding of customers, and drive loyalty.
Tags : verint, surveys, customer data, market data, branding, marketing research, data management/analytics
     Verint
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