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By: AdRoll     Published Date: Jul 11, 2017
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole. In this report, you’ll learn: ? What’s the difference between ad tech and martech, really? ? Why are they merging? ? What difficulties does the merger present? ? How do brands stand to benefit? ? . . . and much more.
Tags : advertising, marketing, artificial intelligence, automation, technology
     AdRoll
By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
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     Adobe
By: NEC     Published Date: Aug 12, 2014
By now, much has been written about the advantages server virtualization brings to an enterprise. In the June 2013 survey, 63% of all companies and 100% of large enterprises reported having a server virtualization program. However, when you segment the virtualization rates, you find a trend that indicates that large enterprises in particular are not gaining all of the advantages that server virtualization has to offer. What is more difficult and remains a challenge, particularly for large enterprises, is virtualizing Tier 1 applications. These are large, mission-critical enterprise applications such as email, customer relationship management (CRM), or enterprise resource planning (ERP). These applications tend to be very large, consume the entire capacity of a current generation server, and require high application uptimes. As shown in Figure 1, the virtualization rates for these applications are far lower than Tier 2 apps. In this eBook, you’ll learn how the NEC enterprise server provides a platform that now gives customers the right platform to virtualize their Tier 1 apps.
Tags : servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability
     NEC
By: Hitachi Vantara     Published Date: Aug 14, 2018
In this inforgraphic, we are going to show you the possibilities with modernised, optimized data infrastructure. In doing so, we aim to bring you ideas about how you can bring your own data-driven business vision to life, focusing on the outcomes that matter most to you. In essence, we will be discussing five main industries and the possibilities for modernized data infrastructure. We will be displaying how Banking and Financial Services, Telecommunications, manufacturing, healthcare and retail can use data, analytics and automation to optimize their business, therefore bringing about a competitive edge which previous appeared unimaginable. Using data correctly, most importantly building proper data infrastructures, can be the driving force behind obtaining a competitive edge. Data is your story. And it’s our story, too.
Tags : data infrastructure, big data, internet of things
     Hitachi Vantara
By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : live person, chat software, interactive marketing
     Live Person
By: Absolute Software     Published Date: Jan 10, 2013
Mobile diversity and employee demand drive growth in Byod programs
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     Absolute Software
By: Schneider Electric     Published Date: Feb 12, 2018
Internet use is trending towards bandwidth-intensive content and an increasing number of attached “things”. At the same time, mobile telecom networks and data networks are converging into a cloud computing architecture. To support needs today and tomorrow, computing power and storage is being inserted out on the network edge in order to lower data transport time and increase availability. Edge computing brings bandwidth-intensive content and latency-sensitive applications closer to the user or data source. This white paper explains the drivers of edge computing and explores the various types of edge computing available.
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     Schneider Electric
By: Bocada     Published Date: Aug 21, 2009
This strategic view is the proverbial "gold" that can be mined from your data protection systems; it is the asset that will enable IT management to prioritize activity to bring activities in line with business objectives and communicate policy compliance to corporate officers and data owners.
Tags : data consolidation, data protection, business management, business value, security policies, security policy, policy management, mission critical
     Bocada
By: DataSynapse     Published Date: Feb 26, 2007
High availability (HA) configurations seek to bring downtime to zero - but can increase complexity across the IT organization, often in the form of excess technology, financial, and human capital investments.  Learn how application virtualization can reduce planned and unplanned downtime, and deliver greater flexibility.
Tags : high availability, it management, productivity, total cost of ownership, return on investment, configuration management, flexibility, data synapse
     DataSynapse
By: IBM     Published Date: May 30, 2008
This white paper, authored by industry analyst IDC, explores the problems confronting IT organizations today as they seek to bring data together from disparate sources in order to achieve better information coherence, operational efficiency, and more effective overall governance. Specifically, the paper considers the problems posed by the complexity of "data integration" technology in terms of its configuration and maintenance. It looks at the utility of a grid computing approach in providing scalability and manageability for "data integration" and considers how an appliance approach can further reduce cost and risk for customers.
Tags : information management, data integration, blade server, ibm, leveraging information, ibm li, li campaign
     IBM
By: IBM     Published Date: May 30, 2008
Unified communications and collaboration strategies can help organizations deliver a user experience that brings together communications and collaboration silos across and beyond traditional business boundaries. This paper reviews how by providing users with a single, integrated experience across both business applications and communications and collaboration tools, organizations can cultivate more dynamic and flexible business systems.
Tags : unified communication, unified communications, collaboration, lotus, lotus notes, ibm ep, ep campaign, ibm
     IBM
By: IBM     Published Date: Jun 19, 2008
IBM BladeCenter JS12 Express blade brings the power of mainframes to blades. Coupled with the IBM BladeCenter S chassis, it is ideal for small database and application serving. This complete solution is compact, reliable and extremely energy efficient. Find out how to simplify your traditional UNIX, IBM i and Linux rack-mount and tower setup with the IBM BladeCenter JS12 Express blade and BladeCenter S chassis.
Tags : blade, blades, blade server, ibm, bladecenter, mainframe, green green computing, express seller
     IBM
By: IBM     Published Date: Jun 19, 2008
End-to-end storage means that your data is well-managed, protected, and available when you and your customers need it most. IBM System Storage products simplify your infrastructure with servers and storage in one, allowing you to grow, and lowering the total cost of ownership through advanced energy management. Discover the IBM System Storage family of products, services and solutions, and see how they can bring value to your bottom line.
Tags : ibm, express seller, storage
     IBM
By: IBM     Published Date: Jun 19, 2008
Discover the high performance, flexibility and extreme availability of IBM System x3550 Express rack-mount server. IBM PowerExecutive software manages energy usage to keep costs and heat output down. And advanced predictive failure analysis and Light Path Diagnostics keep you up and running, reduce down time and service costs. Watch this video demo of the IBM System x3550 Express to see how it compares to competitive products and how it can bring savings, power and reliability to your business.
Tags : ibm, express seller, system x, server
     IBM
By: IBM     Published Date: Sep 18, 2008
When bound to regulation and compliance, process manufacturers find opportunities to grow through enterprise resource planning (ERP). However, 50% of process manufacturers execute non-integrated ERP strategies. This Aberdeen Group research study reveals best practices to help you adapt or select an ERP vendor that improves your business performance.
Tags : erp, enterprise resource planning, cindy jutras, process, process industry, chemical, food and beverage, food
     IBM
By: IBM     Published Date: Sep 23, 2008
As your technology grows with your business, your employees need to become experts at using many forms of communication. This IP Telephony eKit will show you how the 3Com and Nortel IP Telephony systems make it easy to bring employees, partners and customers closer together, accelerating and improving decision making across the entire business.
Tags : nortel, 3com, ip telephony, communications, voip, voice over ip, vonage, ibm
     IBM
By: IBM     Published Date: Mar 24, 2009
Electronics and Software Engineering are quickly merging with traditional Mechanical Engineering to create a new paradigm in auto manufacturing: Mechatronics. Industry experts predict that this shift will bring about profound advances in automotive product development. Unfortunately, existing IT and process infrastructures do not provide sufficient capabilities to support the new paradigm: multiple data silos, a lack of standardized processes, and integration issues on a tool level (Mechanical, Electronic, Software) continue to pose serious obstacles to development efficiency, and remain a frequent source of delays, quality issues and cost increases.
Tags : ibm, ibm telelogic, automotive system design, mechanical engineering, mechatronics, oems, electronic stability programs, esp
     IBM
By: IBM     Published Date: Aug 10, 2009
Practically every CIO office is focused on quickly exploiting opportunities to drive value for the business. Decisions about seamlessly integrated and personalized portal infrastructures with high operational efficiencies are top of mind. Through agile and unique online experiences, portals bring together applications, information sources and people – in the contexts of role and associated business processes – on the Web and across the value chain. Additionally, they increase talent effectiveness and productivity while lowering costs, and they drive value chain agility and customer advocacy.
Tags : ibm, portal, mashup, value chain, business partners, middleware, web-based applications, application integration
     IBM
By: ICG Commerce     Published Date: Aug 21, 2009
This paper introduces the Procurement Services Provider model and how it can help companies significantly reduce procurement costs for greater bottom line value. The paper published by the Aberdeen Group speaks about the value a PSP can bring to an organization and it showcases ICG Commerce as a pioneer for this new service offering.
Tags : eprocurement, procurement, cost control, procurement services provider, psp, icg commerce, icg
     ICG Commerce
By: OpSource     Published Date: Aug 21, 2009
End users are demanding it and competitors are already providing it, but how do software companies overcome the model, code, and operational issues preventing them from bringing SaaS to market? Read this paper to learn more about the hows and whys of SaaS.
Tags : saas, software as a service, service management, opsource
     OpSource
By: SilverStorm Technologies     Published Date: Apr 21, 2008
If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.  This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current  sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,  proven skills and making the number.
Tags : landslide, customer relationship, customer loyalty, loyalty, crm, sales, sales, sales 2.0
     SilverStorm Technologies
By: Trusted Network Tech     Published Date: Nov 06, 2006
This paper addresses several issues organizations should consider when analyzing the efficacy and costs of NAC solutions and looks at a complementary alternative technology based on TNT’s Identity™, which helps address and overcome some limitations of NAC solutions.
Tags : access control, nac, network, identity management, network access control, security, internet security, trusted network tech
     Trusted Network Tech
By: Quocirca     Published Date: Dec 04, 2006
Service Oriented Architectures (SOAs) will provide greater flexibility for those utilizing them, but will also bring greater issues for data and functional connectivity.  This paper contrasts and compares the capabilities of a point-to-point and an enterprise service bus approach.
Tags : soa, connectivity, service-oriented architecture, service oriented architecture, data management, enterprise, quocirca
     Quocirca
By: Quocirca     Published Date: Nov 13, 2007
The evolution of Blade Computing has moved from mere server consolidation to a way of managing IT assets which brings significant business benefits. This paper aims to explain those benefits to the business and IT manager, and show how blade computing can be implemented to save money and improve the way IT serves the business needs.
Tags : infrastructure, infrastructure, soa, service oriented architecture, blade computing, blade, blade server, blade servers
     Quocirca
By: Quocirca     Published Date: Jul 03, 2008
Technology is no longer a nice to have, or a tool for the few. With many organizations now being completely dependent on their IT systems, the need for the IT department to be seen to be responding to the organization's requirements is of critical importance.  Business Service Management, or BSM, can help in providing underpinnings to the IT function. This paper looks at how the changing processes and market conditions within an organization can be augmented through the use of a Business Service Management (BSM) approach, creating a flexible and responsive technology infrastructure aimed at supporting a rapidly changing commercial landscape and enabling greater competitiveness in the markets.
Tags : quocirca, business service management, bsm, service management, business management
     Quocirca
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