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By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
Tags : rocket fuel, marketing, branding, brand marketing, buick, customer experience/engagement, business intelligence, market research
     Rocket Fuel
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