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By: ComCorp     Published Date: Oct 08, 2009
In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
Tags : seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search
     ComCorp
By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Retaining a high-performing workforce requires closing the skills gap and developing each employee, from hire to retire. Realise the benefits of better performance and higher productivity with these 5 strategies for creating an effective learning strategy: • Connect Employee Development with Learning • Align Learning with Business Goals • Deliver Learning with Expert Content • Train to your Audience • Track Completion & Certifications Download the brief now to learn more about these 5 strategies and the results you could achieve by implementing these strategies today!"
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     Cornerstone OnDemand
By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Your employees are your secret weapon and your competitive advantage. Imagine how your business would thrive if you could multiply your workforce’s impact without adding to the payroll! Through 5 talent strategies, your organization can do just this by increasing the productivity of each employee.? In our?new whitepaper,?“Shifting the Employee Productivity Curve with Smart Talent Management Strategies,” you'll learn:? What the employee productivity curve is and how shifting the curve impacts your organization's bottom line. 5 practical measures you can take to enhance employee productivity.? Stories of organizations that have successfully shifted the curve. Your organization has already seen how adopting talent management solutions can impact employee productivity. Download this paper to learn what else your organization can do to shift the curve even further. "
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     Cornerstone OnDemand
By: Comcast Business     Published Date: Jan 15, 2015
For most small and mid-sized businesses the future is all about growth, and a cloud-based approach to information technology is inherently supportive of growth strategies.
Tags : comcast, technology, business, blueprint, plan, start-up, start, future
     Comcast Business
By: SAS     Published Date: Jun 05, 2017
This TDWI Best Practices Report focuses on how organizations can and are operationalizing analytics to derive business value. It provides in-depth survey analysis of current strategies and future trends for embedded analytics across both organizational and technical dimensions, including organizational culture, infrastructure, data and processes. It looks at challenges and how organizations are overcoming them, and offers recommendations and best practices for successfully operationalizing analytics in the organization.
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     SAS
By: SAS     Published Date: Oct 18, 2017
Are you thinking about adding artificial intelligence to your organization? It’s certainly a hot topic and worth the attention. This paper outlines the SAS approach to AI and explains key concepts. It also provides process and implementation tips if you are considering adding AI technologies to your business and analytical strategies.
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     SAS
By: HP     Published Date: May 14, 2014
What worked in storage yesterday is not necessarily effective for today or tomorrow. Legacy storage is too complex and not well aligned with today’s business strategies and objectives. Many storage platforms are not up to the challenge of today’s unpredictable workloads and unconstrained data growth. They don’t offer the adaptability, agility and consolidated management capabilities IT requires, which means that IT needs a future-proof storage architecture. Learn about the next generation in storage.
Tags : converged storage, legacy storage, future proof storage, storage, hp converged storage
     HP
By: Adobe     Published Date: May 16, 2017
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: • Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment • See how the latest trends and best practices help you acquire and engage your mobile customers • Learn how to transform your strategies around the latest mobile trends and tactics
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     Adobe
By: Polycom     Published Date: Dec 18, 2014
Polycom invited customers and partners around the world to participate in a survey that focused on collaboration challenges. More than 5,000 business professionals from all job levels, functions and vertical sectors responded, candidly sharing insights about their obstacles and the strategies they deploy to overcome them. Download the full survey report and discover why 85% of our respondents believe video conferencing helps them achieve their business goals, and find out how you can use technology to defy distance within your organization as well.
Tags : business, video, conference, multicultural, meetings, communication, cio, digital
     Polycom
By: Adecco     Published Date: Jan 11, 2018
Compensation—whether hourly wages or annual salaries—is a talent attraction magnet, a general employee motivator, a retention technique and a measure for the health of your business (and the economy as a whole). But there’s often confusion around salaries, both in what today’s accurate ranges actually are, and if every department within a company truly needs to evaluate compensation. Incorporating a strategic salary program that aligns with business goals requires a comprehensive understanding of the current labor landscape, and the role employee pay plays in every department within your company. This guide will discuss why compensation strategies should be discussed across departments, and how your company can address employee earnings today to help you maintain the right approach tomorrow. Let’s get started.
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     Adecco
By: Microsoft Office 365     Published Date: Jun 03, 2016
Feeling overwhelmed by starting a new business? Or stuck about what to do next to grow your existing business? We know being a business owner is no easy feat, and it can be extremely helpful to get advice from other successful entrepreneurs who have been in your shoes. So, we partnered with CNBC’s Carol Roth and reached out to hundreds of influential small business owners and organizations that serve small businesses to offer advice and insights on what they found to help prosper their business. In this eBook, you’ll find 80 tips and strategies regarding: • Managing your business • Accelerating growth • Connecting with people • Leveraging technology • Marketing and selling your products or services Download the free eBook to find out how to take your business to the next level from these experts who know a thing or two about success.
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     Microsoft Office 365
By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
Tags : prepare, company, loyalty, optimize
     CrowdTwist
By: IBM     Published Date: Feb 27, 2014
According to a survey by the IBM Center for Applied Insights and Oxford Economics, business leaders are becoming increasingly focused on the business value of cloud. Although the participant’s cloud strategies differ in terms of scope, platform and delivery models, the chief takeaway from the survey is that cloud is not just about cutting costs and driving efficiency—cloud fuels growth.
Tags : cloud, ibm, applied insights, oxford economics
     IBM
By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm, crm solutions/software
     Marketo
By: Oracle Corporation     Published Date: May 11, 2012
This white paper demonstrates how the increased power of having metrics and analytic insight can align core HR business processes with organizational goals and strategies to ensure organizations make the right business decisions today for tomorrow.
Tags : oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision
     Oracle Corporation
By: Act-On     Published Date: Apr 29, 2016
Traditionally, sales and marketing haven't always seen eye-to-eye. Our 2015 Sales and Marketing Alignment Survey clearly shows that in order to exceed revenue goals, outdated traditions need to change. In the eBook, we will show you the direct relationship between alignment and revenue performance and how the use of the right technologies will support business success.
Tags : market, management, marketing, business optimization, business strategies, sales, technology
     Act-On
By: Semcasting     Published Date: Feb 19, 2014
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
Tags : digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
     Semcasting
By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
     Semcasting
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing, marketing research, social media marketing
     Cision
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: IBM     Published Date: Sep 18, 2008
Companies are trying to improve efficiencies and performance of many real-time operational business practices, including customer experiences, inventory & purchasing, manufacturing yield, BAM and BPM. This white paper explores strategies and capabilities that best-in-class companies are employing to improve operational performance.
Tags : business intelligence, operational, real-time, olap, automated reporting, reporting, analytics, production
     IBM
By: IBM     Published Date: Sep 18, 2008
As total costs of small and mid-sized businesses increase, growing companies look ever closely at how their IT needs affect energy costs. The IBM case studies and survey results herein discuss opportunities to reduce IT energy costs, save money and devise IT investment strategies. Read them and learn how you can expand your business while helping the environment.
Tags : ibm, ibm mmdg, green, green computing, green data center, data center, datacenter, small business
     IBM
By: IBM     Published Date: Nov 11, 2008
Keep ahead of change with service oriented architecture (SOA). With SOA, businesses can flexibly adjust strategies and practices while lowering costs by repurposing existing software rather than replacing it. Other savings are possible as well, making SOA a sound investment. This white paper from ZapThink discusses how organizations can quickly benefit from SOA, regardless of the economic climate.
Tags : ibm, ebf, soa, globalization, service-oriented architecture
     IBM
By: IBM     Published Date: Oct 09, 2009
In down economies, many organizations make short-term decisions like cutting costs and postponing projects. But the real opportunity lies in optimizing costs. This eBook describes how applying the IBM Smart SOATM approach can drive down operational costs through connectivity and reuse, while enhancing flexibility and productivity.
Tags : service oriented architecture, ibm, operational costs, productivity, business process management, bpm, smart soa, cost cutting strategies
     IBM
By: Perimeter     Published Date: Jul 17, 2007
Read this interesting comparison about designing an intrusion defense strategy that identifies the value of business processes, and implements appropriate strategies to protect these systems using a layered defense approach is not only a good security practice, but also a regulation in many cases.
Tags : ids, intrusion defense, intrusion prevention, firewall, security, compliance, layered security, ips
     Perimeter
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