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buyer experience

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By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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     ttec
By: Juniper Networks     Published Date: Jul 29, 2019
Get the Secrets to Designing a Resilient, Secure Campus Network. Download our 2019 buyer's guide to learn more. It’s challenging to design, deploy, and manage a campus network. Adding to this, aging equipment can slow your network down and hinder your ability to advance IT innovations that help keep your business competitive. What's more, the proliferation of devices and IoT sensors can expose your network to cyberattacks and other security threats. Our 2019 Buyer’s Guide can help you modernize your campus network, reducing OpEx while delivering a richer, more reliable user experience. Learn about the key trends and challenges that shape your campus network design and the essential considerations that should influence your selection process.
Tags : multiprotocol label switching (mpls), switching, ethernet network services, data center design, data center management
     Juniper Networks
By: SAP Hybris     Published Date: Oct 26, 2017
Supporting the Buyer Journey with Customer Service, which discusses the opportunity for customer service and support teams to improve the entire buyer experience through continuous pre and post-purchase engagement
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     SAP Hybris
By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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     Oracle
By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
Tags : oracle, b2b, commerce, empowerment, customer, e-commerce, content, emerging marketing
     Oracle
By: Pega     Published Date: May 25, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack. Download this Forrester Wave report to see the full 21-criteria evaluation of the dynamic case management (DCM) market and gain insight into the 14 most significant software vendors in order to help enterprise architecture (EA) professi
Tags : case management, forrester, dynamics, enterprise
     Pega
By: DocuSign UK     Published Date: Nov 06, 2018
"In this eBook, you’ll find four best practices that reflect recent thinking about Customer Experience (CX). As you consider these best practices, we urge you to broaden your definition of customers beyond buyers to include employees, suppliers, and vendors. All have opinions about their experiences with your company, and many will share them via word of mouth or online. For better or worse. According to the experts, CX is your key to competitive advantage and growth. Read on to find out what you can do to deliver stellar CX."
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     DocuSign UK
By: Dell EMC EMEA     Published Date: Nov 23, 2018
Enterprise PC Buying Patterns Are Changing As Buyers Look To Improve Both Security And The Employee Experience At Once As employee mobility increases globally and enterprise investments shift to tablets and laptops, organizations are assessing their ongoing investment in traditional PCs. One thing that remains clear is that enterprise PC buyers still value the security and performance offered by fixed computing solutions. They also say that new form factors like the micro PC help them deliver a better experience to employees, which they value at least as much as security. Learn more about Dell solutions powered by Intel®.
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     Dell EMC EMEA
By: Pega     Published Date: Feb 02, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack.
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     Pega
By: Stripe     Published Date: Aug 06, 2019
Payments are essential to the success of marketplaces and platforms that connect buyers to sellers, where transactions are a critical component of customers’ satisfaction. Sellers seek fast and flexible payouts, while both sellers and buyers look for an integrated and seamless experience. With the increasing complexity of multi-party transactions on platforms, these expectations are difficult to meet. Stripe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Stripe Connect, an offering that allows marketplaces and platforms to accept payments from and send payouts to third parties. Forrester’s interviews with four existing Stripe clients and subsequent financial analysis found that an organization based on these interviewed organizations experienced benefits of $6.1 million over three years versus costs of $1.3 million, adding up to a net present value (NPV) of $4.
Tags : payment solutions, payment processing, pci compliance, platform as a service (paas), business payment solutions
     Stripe
By: Oracle     Published Date: Oct 29, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
Tags : oracle, aberdeen group, b2b brands, customer retention, revenue growth, operational efficiency
     Oracle
By: Adobe     Published Date: Jan 30, 2017
We employed a two-step study design to analyse today’s new car buyers’ experience, their customer journey with a special focus on current pain points and pain killers.
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     Adobe
By: Oracle     Published Date: Mar 15, 2016
To capitalize on the growth in B2B eCommerce, B2B sellers need to address the rising expectations and needs of the modern business buyer. Read this eBook to learn best practices and the key capabilities you need in a modern B2B eCommerce platform to attract and retain today's business buyer. You will learn the key capabilities to drive revenue growth, improve customer experience, and address B2B complexity.
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     Oracle
By: Dell PC Lifecycle     Published Date: May 18, 2018
Enterprise PC Buying Patterns Are Changing As Buyers Look To Improve Both Security And The Employee Experience At Once As employee mobility increases globally and enterprise investments shift to tablets and laptops, organizations are assessing their ongoing investment in traditional PCs. One thing that remains clear is that enterprise PC buyers still value the security and performance offered by fixed computing solutions. They also say that new form factors like the micro PC help them deliver a better experience to employees, which they value at least as much as security.
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     Dell PC Lifecycle
By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
Tags : data driven marketing, buyer behavior, buyer interactions, web content management, content management systems
     Progress
By: Progress     Published Date: Oct 09, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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     Progress
By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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     Oracle Marketing Cloud
By: Genesys     Published Date: Jul 24, 2017
Customer service technology buyers typically plan for the next one to two years. But to truly become customer-obsessed, companies need to understand what new technologies and customer service experiences will seem normal for their customers in five years.
Tags : forrester, customer service, customer experience, internet of things, iot, technology
     Genesys
By: Lucidchart     Published Date: Jan 07, 2019
Discover what's actually happening during your sales cycle
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     Lucidchart
By: Lucidchart     Published Date: Jan 07, 2019
Use account-based selling strategies to yield more happy customers
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     Lucidchart
By: SiteSpect     Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online customer experience — and what was once an art, is now just as much a science.
Tags : website optimization, website optimisation, site optimization, site optimisation, site optimization ecommerce, optimize ecommerce site, optimize ecommerce website, ecommerce site optimization
     SiteSpect
By: IBM     Published Date: Aug 16, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
Tags : ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model
     IBM
By: IBM     Published Date: Aug 16, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world"
Tags : ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c
     IBM
By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
Tags : ibm, senior marketing decision makers, audience targeting, digital experiences, branding
     IBM
By: IBM     Published Date: Apr 26, 2017
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online. While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex. Read this white paper to learn how to: Use B2C best practices to meet buyer expectations for enhanced online experiences Deliver multiple combinations of products and services for faster, streamlined quoting and ordering Support complex buying cycles and selling executions across channels and markets—and around the world"
Tags : b2b commerce, efficiency, online retail, buying cycles, b2b selling
     IBM
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