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By: Infor     Published Date: Apr 19, 2007
Aberdeen's 2006 ERP in Manufacturing Benchmark Report explored how ERP strategies are evolving as enterprises strive to derive more and better business value from their implementations. That often means driving the use of ERP deeper into their organizations or broader across more of the enterprise.
Tags : buyers guide, buying guide, erp, enterprise resource planning, best practices, best of breed, best-of-breed, manufacturing
     Infor
By: GFI     Published Date: Jun 12, 2007
A buyers' guide to anti-spam software, this white paper highlights the key features to look for in anti-spam software and why.
Tags : buyers guide, buyer's guide, buying guide, antispam, anti spam, anti-spam, spam, network security
     GFI
By: GFI     Published Date: Jun 14, 2007
A fax server buyers' guide, this paper describes the features you need to look for in fax server software and why. It also discusses the type of fax server devices (fax cards) available and which to choose.
Tags : fax server, buyers guide, buyer's guide, buying guide, ip fax, ip faxing, ip network, network fax
     GFI
By: CCSS     Published Date: Sep 04, 2007
Many IT Managers will be familiar with the ‘disk or die’ ultimatums that a disgruntled system can issue. If the system demands feeding and threatens to shut down if it doesn’t get more disk to chew, it’s time to address the issue of disk once and for all.  The expense of using disk to accommodate problems in the hope of buying extra investigation time is a quick fix that few organizations can sustain.
Tags : systems management, monitoring, disk management, disk monitoring, ccss, network performance, network performance management, disk
     CCSS
By: InsideCRM.com     Published Date: Aug 13, 2007
In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market and a rundown of the general costs of various CRMs today, you'll be prepared to start looking for your new solution immediately.
Tags : crm, customer relationship managment, crm tool, crm tools, buying guide, collaboration, customer management, contact management
     InsideCRM.com
By: InsideCRM.com     Published Date: Nov 05, 2007
Considering adding a contact center to your business? Our analyst-written buyer's guide is a great place to start your search. We provide you with an in depth  market overview, a rundown of standard and advanced features and will point you in the direction that will be most beneficial and efficient for your organization.
Tags : software, call center, call center software, contact center, contact center software, crm, customer relationship management, insidecrm
     InsideCRM.com
By: InsideCRM.com     Published Date: Dec 28, 2007
Until recently, ERP solutions were considered out of the question for all but the largest companies, due to the technology's complexity and large price tags. However, these days, midmarket companies have more choices than ever when it comes to ERP solutions, as competition between vendors has heated up. This Buyer's Guide can help you answer the big (and small) questions so you can make an informed buying decision.
Tags : erp, enterprise resource planning, erp solution, erp software, erp vendor, erp provider, vendor selection, erp vendor selection
     InsideCRM.com
By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
Tags : search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google
     Mediative
By: ICC Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
Tags : icc, decision services, event marketing, sales, marketing, branding, customer
     ICC Decision Services
By: ICC/Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
Tags : icc, decision services, event marketing, sales, marketing, branding, customer, trade shows/events
     ICC/Decision Services
By: CopiaTECH     Published Date: Mar 18, 2008
Words like “integrated” and “centralized” have been used to describe application software solutions for some years now, often because of marketing messaging that implies more interoperability than the given technology can actually provide to the business customer. The terms are broad enough to be almost meaningless in some instances. In the field of IT security, the sheer range of tools and techniques in the hacker or virus writer’s armory that one must guard against has driven up the number of solutions required to prevent attacks.
Tags : copiatech, security
     CopiaTECH
By: Radius Solutions     Published Date: Apr 29, 2008
Buying an ERP system that doesn't closely fit your business processes can be a costly mistake. This is particularly true if you try to fit a generic manufacturing ERP solution into a packaging/printing business environment. Reworking a non-industry specific system to meet the day-to-day operational needs of a printing/packaging operation requires significant modifications to the core product. The resulting software can end up so heavily customized that it can be difficult and very costly to maintain.
Tags : erp, erp software, erp system, software selection, radius, radius solutions
     Radius Solutions
By: UsedCisco.com     Published Date: May 14, 2008
An incredible array of organizations from both the public and private sector are buying pre-owned. These organizations include global public commercial enterprises, small businesses, ISP's, telecoms, non-profits, local and US government, military and educational institutions of all kinds. An overwhelming majority of the customers we've surveyed mention the same fact - they just didn't know pre-owned was a real, safe and viable option. In this guide, we'll present you with critical information you need to make the switch.
Tags : pre-owned, used, cisco, usedcisco, used cisco, green, cost, usedcisco.com
     UsedCisco.com
By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
Tags : 
     Bronto
By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
     Marketo
By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
Tags : lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing, crm solutions/software, customer experience/engagement
     Marketo
By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
Tags : godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation
     Godfrey
By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
Tags : godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
     Godfrey
By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Tags : godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
     Godfrey
By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
Tags : aprimo, financial system, auditing process, prioritize marketing programs
     Aprimo, Inc.
By: Taleo     Published Date: Jan 25, 2012
This paper highlights the practices and process required to develop leaders internally by building their capabilities, as well as the best practices required to acquire leadership talent from external hires by buying that capacity. This "build versus buy" question challenges organizations to think and act holistically across multiple talent management functions.
Tags : taleo, human resources, emerging leaders, talent acquisition, hr management
     Taleo
By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
Tags : data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization
     Anthem Marketing Solutions
By: Oracle     Published Date: Feb 28, 2012
This study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. Find out what was discovered!
Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
     Oracle
By: CDW     Published Date: Sep 17, 2014
You are being buried by data. Multimedia including videos, audio and photos. Unstructured data in presentations, documents and social media feeds. Even the voicemails and databases that used to be the primary residents of your storage system are growing beyond your ability to manage them effectively. How can you keep it all under control without buying an endless stream of disk and storage devices? Experts from EMC and other leading storage manufacturers discuss the very latest trends in storage solutions and how an effective application of storage strategy can help tame the information beast and keep performance and availability issues at bay. Attendees will learn: - What are the hidden drivers in storage growth - How businesses of all sizes can benefit from a tiered storage strategy - Why virtualization is penetrating every level of IT - What role SSD and flash will play in every storage environment - What to do now to improve storage utilization and save costs
Tags : storage, tiering, performance, availability, media, feeds, system, netgear
     CDW
By: Turn     Published Date: May 20, 2013
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of its digital media services revenue growth to Turn.
Tags : turn, digital media buying, roi, web applications, data management platform, dmp, dsp, interactive marketing
     Turn
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