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By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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     Marketo
By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
Tags : lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing, crm solutions/software, customer experience/engagement
     Marketo
By: Spectrum Enterprise     Published Date: Oct 29, 2018
Bandwidth. Speed. Throughput. These terms are not interchangeable. They are interrelated concepts in data networking that help measure capacity, the time it takes to get from one point to the next and the actual amount of data you’re receiving, respectively. When you buy an Internet connection from Spectrum Enterprise, you’re buying a pipe between your office and the Internet with a set capacity, whether it is 25 Mbps, 10 Gbps, or any increment in between. However, the bandwidth we provide does not tell the whole story; it is the throughput of the entire system that matters. Throughput is affected by obstacles, overhead and latency, meaning the throughput of the system will never equal the bandwidth of your Internet connection. The good news is that an Internet connection from Spectrum Enterprise is engineered to ensure you receive the capacity you purchase; we proactively monitor your bandwidth to ensure problems are dealt with promptly, and we are your advocates across the Internet w
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     Spectrum Enterprise
By: Global Payments     Published Date: May 02, 2019
In just a few decades we've gone from face-to-face, catalog and phone omnichannel: endless retail/multiple ways to buy and receive goods. That change has expolded sales.  Download this interesting Infographic to see more.
Tags : ecommerce, secure buying, global payments, automatic payments, online shopping, luxury goods, retail, wechat pay
     Global Payments
By: Datastax     Published Date: May 15, 2017
The customer is no longer king – she’s ruler, dictator, and autocrat. What’s clear is that the old paradigm of “customer service” is out and the new paradigm of customer experience is in. But companies are being too slow to capitalize on technology to improve customer experience. Read this new commissioned thought leadership paper conducted by Forrester Consulting on behalf of DataStax to learn why real-time data should be driving your customer experience decisions, why customer obsession is an imperative for success, why most companies are still missing the mark with CX, and six key recommendations to get your CX engine running.
Tags : datastax, customer experience, digital, buying initiatives
     Datastax
By: CopiaTECH     Published Date: Mar 18, 2008
Words like “integrated” and “centralized” have been used to describe application software solutions for some years now, often because of marketing messaging that implies more interoperability than the given technology can actually provide to the business customer. The terms are broad enough to be almost meaningless in some instances. In the field of IT security, the sheer range of tools and techniques in the hacker or virus writer’s armory that one must guard against has driven up the number of solutions required to prevent attacks.
Tags : copiatech, security
     CopiaTECH
By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
Tags : grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle
     Oracle
By: MCH     Published Date: Jan 29, 2007
Learn how local governments operate, who makes the purchasing decisions, what criteria influence buying decisions, and how timing can play a critical role in the success of your marketing campaigns.
Tags : government, local government, mch, mailings.com, database and list managers, lead generation & automation, direct mail/marketing
     MCH
By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
Tags : retail, mandate, shopper, vision, zebra, consumers
     Zebra Technologies
By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
Tags : retail, mandate, shopper, vision, zebra, consumers
     Zebra Technologies
By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : reevoo, travel, booking, social media, e-commerce, digital, online, websites
     Reevoo
By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : reevoo, marketing, social media, digital, online, social purchase, interactive marketing, web analytics
     Reevoo
By: Chango     Published Date: Nov 10, 2014
See why everyone’s raving about programmatic in our rad report. Get your FREE copy today!
Tags : programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing, programmatic whitepaper, retargeting whitepaper, emerging marketing
     Chango
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing
     Quantcast
By: Dell PC Lifecycle     Published Date: May 18, 2018
Enterprise PC Buying Patterns Are Changing As Buyers Look To Improve Both Security And The Employee Experience At Once As employee mobility increases globally and enterprise investments shift to tablets and laptops, organizations are assessing their ongoing investment in traditional PCs. One thing that remains clear is that enterprise PC buyers still value the security and performance offered by fixed computing solutions. They also say that new form factors like the micro PC help them deliver a better experience to employees, which they value at least as much as security.
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     Dell PC Lifecycle
By: Dell EMC EMEA     Published Date: Nov 23, 2018
Enterprise PC Buying Patterns Are Changing As Buyers Look To Improve Both Security And The Employee Experience At Once As employee mobility increases globally and enterprise investments shift to tablets and laptops, organizations are assessing their ongoing investment in traditional PCs. One thing that remains clear is that enterprise PC buyers still value the security and performance offered by fixed computing solutions. They also say that new form factors like the micro PC help them deliver a better experience to employees, which they value at least as much as security. Learn more about Dell solutions powered by Intel®.
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     Dell EMC EMEA
By: EPiServer Inc.     Published Date: Sep 16, 2013
Like it. Buy it. tweet it. Shopping has always been a social experience. People get together and go out and buy things. Then they show friends what they've bought. And they tell everyone about the great deals they got. Download this mini-ebook to learn 11 ways you can use social media to power your sales.
Tags : social e-commerce, increasing sales, social buying, social media, e-commerce solutions, sales
     EPiServer Inc.
By: Intel     Published Date: Mar 19, 2019
Fast-food giants McDonald’s, Wendy’s, Burger King amongst others, have begun deploying self-order kiosks in their respective outlets. The burning question is: “Are self-order kiosks worth the hype and what is their potential return on investment?” While the hefty upfront investment might prove to be a determent for cost-conscious F&B establishments, the evidence has shown that the initial investments would more than pay off in the long run in the form of greater revenue, reduced waiting time and even an increase in both footfall and customer-satisfaction levels. Download the whitepaper to learn how self-order kiosks— • Can help chain restaurants enjoy huge revenue growth • Can influence and alter the buying habits of consumers • Can improve customer satisfaction levels and improve footfall by eliminating language barriers
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     Intel
By: Aventail     Published Date: Aug 21, 2009
The SSL VPN Buyer's Guide describes the 20 most important purchase requirements and 37 crucial questions you should ask before choosing an SSL VPN vendor.
Tags : buying guide, buyers guide, vpn purchase, ssl, vpn, ssl vpn, secure remote access, policy management
     Aventail
By: Aventail     Published Date: Aug 21, 2009
The SSL VPN Toolkit provides vital information to help you at every stage of your decision process. In this one download you'll get Aventail's SSL VPN Technical Primer (a technology overview and an objective comparison of IPSec VPNs and SSL VPNs); SSL VPN Buyer's Guide (assessment criteria and questions to ask VPN vendors); and SSL VPN Purchase Checklist (SSL VPN requirements in six feature/function categories).
Tags : ssl, vpn, ssl vpn, ssl vpn purchase, vpn purchase, buyers guide, buying guide, ipsec
     Aventail
By: Turn     Published Date: May 20, 2013
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.
Tags : turn, digital media buying, roi, web applications, data management platform, dmp, dsp, interactive marketing
     Turn
By: HP     Published Date: Aug 03, 2009
The usual cure for exploding file volumes is to add more general purpose file servers. That strategy eventually leads to server sprawl, which brings with it more management complexity, stranded disk capacity, wildly differing storage utilization rates and slower file access. Network-attached storage (NAS) appliances can add file serving capacity that's more easily managed, shareable, more scalable and more efficient than a sprawl of general purpose servers. Read this online article to learn about three basic considerations that can help simplify your NAS buying decision.
Tags : nas, network-attached storage, servers, storage
     HP
By: Wheelhouse Technologies     Published Date: Mar 23, 2012
This white paper discusses the ten biggest concerns surrounding any VoIP business telephone purchase, and suggests ways in which you can deal with them.
Tags : phone system, wheelhouse, wheelhouse, technologies, yachts, fleets, workboats, marine
     Wheelhouse Technologies
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