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By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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     InsideView
By: VMware AirWatch     Published Date: Jul 19, 2017
How can your business support new identity-defined workspaces across a variety of users — retail store associates checking inventory on a PC and a smartphone, hospital clinicians entering test results into a mobile workstation and an iPad, or financial advisors placing trades from Android devices and laptops? The answer is the digital workspace.
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     VMware AirWatch
By: Lenovo and Intel®     Published Date: Apr 28, 2017
ThinkCentre Tiny: Robust, flexible computing, where and when it matters for Higher Education We all love laptops, tablets, and mobile devices; but, sometimes Higher Education needs a powerful desktop that fits neatly in small, awkward, or even non-traditional spaces. Enter Tiny. In this eBook, we dive into the diverse settings where Tiny has proven to be the better fit. Get the eBook now.
Tags : lenovo, higher education, thinkcentre, digital classroom, classroom technology, flexible computing
     Lenovo and Intel®
By: Pega     Published Date: May 25, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack. Download this Forrester Wave report to see the full 21-criteria evaluation of the dynamic case management (DCM) market and gain insight into the 14 most significant software vendors in order to help enterprise architecture (EA) professi
Tags : case management, forrester, dynamics, enterprise
     Pega
By: Cisco Spark     Published Date: Feb 08, 2017
With today’s stratified business communications, small to midsize companies face challenges as they try to modernize their online collaboration workflows. They’re frequently stitching together discrete, ad hoc communications tools to perform a variety of team-based tasks, but the limitations of this approach quickly become apparent as projects grow more complex.
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     Cisco Spark
By: Cisco Spark     Published Date: Jun 22, 2017
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic? Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that: People won’t participate because they’re afraid of digital change. You just can’t trust the security of collaborati
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     Cisco Spark
By: Excellus BlueCross BlueShield     Published Date: Aug 29, 2017
Learn how to protect your employees and your bottom line from poor oral health.
Tags : dental health, dental care, dental insurance, dental benefits, medical benefits, employee benefits, health insurance, employee health insurance
     Excellus BlueCross BlueShield
By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
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     Adobe
By: Adobe     Published Date: Nov 09, 2017
Airfare is increasing. Car rentals are down. Ecotourism is at an all-time high. The truth is, travel and hospitality is in flux. Read the Adobe Digital Insights report US Travel Trends in 2017 to see what’s going on in the industry, including major trends and predictions. You’ll learn all about: •What motivates today’s customers to book travel reservations •Why virtual (VR) and augmented reality (AR) are new disruptors in the industry •Travel predictions for Summer 2017, including major holiday weekends
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     Adobe
By: Adobe     Published Date: Dec 07, 2017
Stock photos get a bad rap sometimes. We’ve all seen images of women inexplicably smiling at their forkfuls of salad, or an unnaturally giddy customer service representative standing by. “Some stock photography just looks like stock photography,” says May Curry, a graphic design veteran with almost 20 years of experience.1 But stock photography has always been an essential part of the designer’s toolkit. When used right, it helps brands make just the right impact. Today, collections are evolving to keep pace with visual trends and create unique, attention-grabbing images-quickly and no budget. Download this whitepaper to take a look at stock's rapid transformation and how it's helping designers do beautiful work, faster than ever.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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     Adobe
By: Adobe     Published Date: Apr 23, 2018
See the 2017 retail holiday recap for learnings you can use while planning for Holiday 2018. Why the target audience should care: Get the trends from last year’s holiday season so you can predict your results this year. Find out why Black Friday online sales are expected to surpass Cyber Monday’s, why bigger retailers are stealing online share from smaller retailers, and why search advertising and mobile optimization should be your top priorities this season.
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     Adobe
By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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     Adobe
By: Oracle CX     Published Date: Oct 19, 2017
Oracle has just announced a new microprocessor, and the servers and engineered system that are powered by it. The SPARC M8 processor fits in the palm of your hand, but it contains the result of years of co-engineering of hardware and software together to run enterprise applications with unprecedented speed and security. The SPARC M8 chip contains 32 of today’s most powerful cores for running Oracle Database and Java applications. Benchmarking data shows that the performance of these cores reaches twice the performance of Intel’s x86 cores. This is the result of exhaustive work on designing smart execution units and threading architecture, and on balancing metrics such as core count, memory and IO bandwidth. It also required millions of hours in testing chip design and operating system software on real workloads for database and Java. Having faster cores means increasing application capability while keeping the core count and software investment under control. In other words, a boost
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     Oracle CX
By: Oracle CX     Published Date: Oct 20, 2017
Oracle has just announced a new microprocessor, and the servers and engineered system that are powered by it. The SPARC M8 processor fits in the palm of your hand, but it contains the result of years of co-engineering of hardware and software together to run enterprise applications with unprecedented speed and security. The SPARC M8 chip contains 32 of today’s most powerful cores for running Oracle Database and Java applications. Benchmarking data shows that the performance of these cores reaches twice the performance of Intel’s x86 cores. This is the result of exhaustive work on designing smart execution units and threading architecture, and on balancing metrics such as core count, memory and IO bandwidth. It also required millions of hours in testing chip design and operating system software on real workloads for database and Java. Having faster cores means increasing application capability while keeping the core count and software investment under control. In other words, a boost
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     Oracle CX
By: Cognizant     Published Date: Oct 03, 2017
Impact that situation awareness can have on extended supply chain operations w/focus on logistics companies
Tags : data science, predictive analytics, applications services, systems integration, business process management, digital transformation, social mobile analytics cloud (smac), integrated cloud services
     Cognizant
By: Cognizant     Published Date: Sep 19, 2017
Focus on creating consistent terminology in order to generate insights from the digital data encircling employees, partners, processes and customers.
Tags : data science, predictive analytics, applications services, systems integration, business process management, digital transformation, social mobile analytics cloud (smac), integrated cloud services
     Cognizant
By: Cognizant     Published Date: Sep 21, 2017
Additional insight on Forbes Research that ends with four “How To Get Started” steps.
Tags : data science, predictive analytics, applications services, systems integration, business process management, digital transformation, social mobile analytics cloud (smac), integrated cloud services
     Cognizant
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