RSS feed Get our RSS feed

News by Topic

chief marketing officer study

Results 1 - 2 of 2Sort Results By: Published Date | Title | Company Name
By: IBM Unica     Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
Tags : cmo, ibm, marketing, chief marketing officer study, c-suite, customers, customer satisfaction, consumers
     IBM Unica
By: IBM     Published Date: Aug 06, 2014
As a precursor to the IBM Global Chief Marketing Officer (CMO) Study to be published later in 2011, the Economist Intelligence Unit, in cooperation with the IBM Institute for Business Value, conducted an online survey of nearly 300 executives to assess which trends are impacting CMOs and how CMOs are responding to today's complex business environment.
Tags : ibm, retail, cmo, trends, business environment, innovate
     IBM
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics