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By: Symantec     Published Date: Oct 01, 2015
The acquisition of SSL certificates should always be a relatively easy experience; however, the purchasing decision should never be regarded lightly. When businesses consider SSL certificates; there six Golden Rules a purchaser should keep in mind. This whitepaper provides an overview of the SSL certificated market, the six golden rules of purchasing SSL certificates and how Symantec addresses each of the golden rules. At the end of the day, people want to make sure their Web sites are secured with as little friction as possible—Symantec gives businesses every opportunity to achieve that goal.
Tags : e-commerce, ssl certificate, ssl golden rules, hidden dangers, website security, security
     Symantec
By: Symantec     Published Date: Oct 01, 2015
The foundation of trusted Internet communications are Secure Socket Link (SSL) certificates, an encryption technology installed on Web servers that permits transmission of sensitive data through an encrypted connection. Using a public-key infrastructure (PKI), SSL certificates authenticate the end-use Website and the endpoint server, making it difficult for those sites to be imitated or forged.The acquisition of SSL certificates should always be a relatively easy experience; however, the purchasing decision should never be regarded lightly. When businesses consider SSL certificates; there six Golden Rules a purchaser should keep in mind. This whitepaper provides an overview of the SSL certificated market, the six golden rules of purchasing SSL certificates and how Symantec addresses each of the golden rules. At the end of the day, people want to make sure their Web sites are secured with as little friction as possible—Symantec gives businesses every opportunity to achieve that goal.
Tags : ssl certificates, public-key infrastructure, web servers, website security, sensitive data, encrypted connection, security
     Symantec
By: Cisco     Published Date: May 11, 2015
Successful offices are functional tools that bring technology and people together so they can do their best work. Cisco® Collaboration tools bring people together to speed the decision-making process and help you execute on your most innovative ideas while cutting operational waste.
Tags : recruiting, management, talent, connectivity. culture
     Cisco
By: IBM     Published Date: Mar 10, 2015
Make the right decisions to define the right features and functions to build into your products for reaching the right market at the right time. Learn about making better product decisions with a Rational Focal Point solution for product portfolio management.
Tags : ibm, product management, product portfolio management, ibm rational approach
     IBM
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening
     Meltwater
By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
Tags : meltware, content roi, b2b, customer motivation, search marketing, email marketing, marketing research
     Meltwater
By: Meltwater     Published Date: Apr 13, 2016
Watch this webinar from Forrester analyst Sam Ngo and learn how social insights can move the needle on business objectives across your organization.
Tags : data management, business practices, internet, marketing, best practices, public relations, communications, emerging marketing
     Meltwater
By: Crownpeak     Published Date: Mar 05, 2015
The cloud market is moving forward as reflected in both the evolving perspectives voiced by IT decision-makers and by the business success of cloud service providers. On perspectives, Stratecast’s recurring annual surveys reveal that public cloud adoption has now reached a much-awaited tipping point with a percentage of the 2014 survey respondents stating that they currently use public cloud Infrastructure as a Service (IaaS), and another percentage stating they will too within the next months. On cloud service providers, the business results of Amazon Web Services (AWS), now in its eighth year and still rapidly growing, make a similar statement. This report describes how AWS is breaking the “cloud not secure enough” adoption barrier and, in the process, injecting innovation into the competitive dynamics of the security market.
Tags : cloud security, crownpeak, security market, competitive dynamics, security
     Crownpeak
By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
Tags : siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience
     Crownpeak
By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
Tags : offerpop, marketing, awareness, digital, conversion, ecommerce, consumer, search marketing
     Wyng
By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
Tags : social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
     Cision
By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
Tags : social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
     Cision
By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
Tags : cision, public relations, media, social, mobile, multiplatform, emerging marketing, web analytics
     Cision
By: Cision     Published Date: May 02, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
Tags : cision, media coverage, public relations, brands, emerging marketing, marketing research, traditional marketing
     Cision
By: Cision     Published Date: May 02, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : cision, public relations, roi, brand awareness, pr roi, emerging marketing, marketing research, reputation monitoring
     Cision
By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. You’ll not only pitch well but also build solid media relations and outreach programs.
Tags : cision, social media, reporters, social journalism, marketing, social strategy, marketing research, social media marketing
     Cision
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing, marketing research, social media marketing
     Cision
By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Tags : cision, social media, social roi, marketing, social impact, marketing research, social media marketing
     Cision
By: Cision     Published Date: Jul 08, 2016
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
Tags : cision, public relations, media, social, mobile, multiplatform, emerging marketing, social media
     Cision
By: Cision     Published Date: Jul 08, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
Tags : cision, media coverage, public relations, brands, emerging marketing, social media, internet marketing, marketing research
     Cision
By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : cision, public relations, roi, brand awareness, pr roi, emerging marketing, social media, business intelligence
     Cision
By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
Tags : cision, media, public relations, influencer relations, influencers, brands, marketing, emerging marketing
     Cision
By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
Tags : social engagement, social media analytics, social media integration, social media listening, emerging marketing, social media, advertising agencies, internet marketing
     Cision
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