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By: Cisco     Published Date: Mar 17, 2017
76% of business decision makers use video conferencing at work. Read on to find out how video can improve and simplify communication.
Tags : collaboration, video conferencing, communication, conferencing, audio conferencing
     Cisco
By: Cisco     Published Date: Apr 27, 2017
Aprende cómo la gente usa tus instalaciones y utiliza esa información para guiar tus decisiones de negocio.
Tags : cisco, cme, connected mobile experience
     Cisco
By: Cisco DWA Security     Published Date: Sep 14, 2018
Complete enterprise security requires coordination. Firms must integrate the technologies and data that come from the endpoint and network layers to make accurate decisions that ensure optimal threat detection, containment, and remediation. Unfortunately, too many firms rely on a huge variety of solutions that require manual integration and correlation, leading to wasted time and poor threat detection. Security leaders must automate these processes to eliminate detection lag and improve prevention efforts.
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     Cisco DWA Security
By: Cisco EMEA     Published Date: May 15, 2018
Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location—across time zones or simply across the conference table. And those workplaces are expanding faster than ever, powered by mobile and cloud usage that makes virtual meetings essential. With scalable and secure voice, video, and content sharing, real-time collaboration can happen anywhere. Staying connected can lead to improved productivity and faster decision-making, as well as better customer service. But only if the technology offers a seamless experience and is intuitive enough to drive user adoption. While the need for better meetings is universal, not all conferencing tools are the same. Choosing the wrong tool could actually decrease productivity by wasting valuable meeting time troubleshooting the technology, or by providing a negative experience that will deter users from embracing it. This is especially true in situations where poor meeting quality could impact
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     Cisco EMEA
By: Cisco EMEA     Published Date: Nov 08, 2018
Digital transformation (DX) — a technology-driven business strategy — enables firms to gain or expand their competitive differentiation by embracing data-driven decision-making processes, whether for increasing operational efficiencies, developing new products and services, increasing customer satisfaction and retention, or getting a better intelligence on the market. Big Data and analytics (BDA) applications form the foundation for enterprisewide digital transformation initiatives. To find out more download this whitepaper today.
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     Cisco EMEA
By: Cisco EMEA     Published Date: Nov 08, 2018
The goal of ESG Lab reports is to educate IT professionals about data center technology products for companies of all types and sizes. ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement. ESG Lab's expert third party perspective is based on our own hands on testing as well as on interviews with customers who use these products in production environments.
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     Cisco EMEA
By: Cisco Systems     Published Date: Jun 27, 2013
This practical guide can help you choose the best cloud solution for your company. If you are considering alternatives to an on-premises communications system, you need to thoroughly understand the issues and options. Since anyone with a server and an Internet connection can become a cloud vendor, how do you know what to ask, or who to believe? This guide gives you a three-step process, or evaluation guide, you can use to cut through the hype and make an informed decision.
Tags : cloud solution, integrated solution, application, network, on-premises communication system, technology
     Cisco Systems
By: Cisco Umbrella EMEA     Published Date: Oct 12, 2018
Why Cisco Umbrella is the simplest decision you can make to improve your company’s security. You have to make some serious security decisions when you’re an IT leader. That’s because both the volume and sophistication of attacks are intensifying relentlessly — and it’s clear that conventional defenses alone are no longer adequate. More effective blocking of attackers is particularly important because under-the-radar attacks are wreaking havoc on enterprises that rely on antivirus products, firewalls, and sandboxing alone. Umbrella is a proven service provider whose security services are completely nondisruptive. Download this whitepaper to find out more.
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     Cisco Umbrella EMEA
By: Cisco Umbrella EMEA     Published Date: Dec 03, 2018
Why Cisco Umbrella is the simplest decision you can make to improve your company’s security. You have to make some serious security decisions when you’re an IT leader. That’s because both the volume and sophistication of attacks are intensifying relentlessly — and it’s clear that conventional defenses alone are no longer adequate. More efective blocking of attackers is particularly important because under-the-radar attacks are wreaking havoc on enterprises that rely on antivirus products, frewalls, and sandboxing alone. A mere 30 minutes from now, any business can be more secure than it was before. That’s the simple reality of DNS-layer security.
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     Cisco Umbrella EMEA
By: Cisco Umbrella EMEA     Published Date: May 24, 2019
To gain better insight into today’s work practices and risks, IDG Research Services surveyed IT security decision-makers (ITSDMs) as well as end users to gauge VPN usage. Download the white paper to learn several security capabilities identified by IDG that, if available, could prove extremely valuable in reducing the risk of off-network laptop usage.
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     Cisco Umbrella EMEA
By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Cisco has been named in the first ever Gartner ‘Voice of the Customer’ report for the Secure Web Gateways (SWG) market for Cisco Umbrella. Gartner Peer Insights is a peer review and ratings platform designed for enterprise software and services decision makers. This document synthesizes Gartner Peer Insights’ content in the SWG market for 2018. Gartner states that ""this peer perspective along with the individual detailed reviews, is complementary to expert research and should play a key role in the customer buying process."" This report includes: - SWG Peer Reviews and Ratings - Vendor comparisons - Reviewer demographic"
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     Cisco Umbrella EMEA
By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
Tags : social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
     Cision
By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
Tags : social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
     Cision
By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
Tags : cision, public relations, media, social, mobile, multiplatform, emerging marketing, web analytics
     Cision
By: Cision     Published Date: May 02, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
Tags : cision, media coverage, public relations, brands, emerging marketing, marketing research, traditional marketing
     Cision
By: Cision     Published Date: May 02, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : cision, public relations, roi, brand awareness, pr roi, emerging marketing, marketing research, reputation monitoring
     Cision
By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. You’ll not only pitch well but also build solid media relations and outreach programs.
Tags : cision, social media, reporters, social journalism, marketing, social strategy, marketing research, social media marketing
     Cision
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing, marketing research, social media marketing
     Cision
By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Tags : cision, social media, social roi, marketing, social impact, marketing research, social media marketing
     Cision
By: Cision     Published Date: Jul 08, 2016
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
Tags : cision, public relations, media, social, mobile, multiplatform, emerging marketing, social media
     Cision
By: Cision     Published Date: Jul 08, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
Tags : cision, media coverage, public relations, brands, emerging marketing, social media, internet marketing, marketing research
     Cision
By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : cision, public relations, roi, brand awareness, pr roi, emerging marketing, social media, business intelligence
     Cision
By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
Tags : cision, media, public relations, influencer relations, influencers, brands, marketing, emerging marketing
     Cision
By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
Tags : social engagement, social media analytics, social media integration, social media listening, emerging marketing, social media, advertising agencies, internet marketing
     Cision
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