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By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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     Adobe
By: Kazoo     Published Date: Oct 11, 2019
Are you ready for a new Recognition & Rewards Platform? Recognition and rewards are an integral part of your company’s employee experience and engagement levels. To determine whether an HR technology provider is the right fit for your organization, we recommend asking questions that address the various components of recognition and rewards, as well as background on the provider’s company and technology. Download our buyers guide for the five major areas you'll need to cover before making a purchase, including: The business value and ROI of recognition & rewards Identifying your need and specific goals for an employee experience program Key questions to ask engagement platform vendors A decision checklist and a detailed comparison sheet Two budgeting exercises to justify your investment
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     Kazoo
By: MuleSoft     Published Date: Oct 10, 2019
API security has become a strategic necessity for your business. APIs facilitate agility and innovation. However, the financial incentive associated with this agility is often tempered with the fear of undue exposure of the valuable information that these APIs expose. With data breaches now costing $400m or more, senior IT decision-makers are right to be concerned about API security. In this whitepaper, you'll learn: The top API security concerns for today's enterprises. How IT leaders can protect identity, integrity, and confidentiality of information without risking availability. The top three qualifications you need to keep your APIs secure.
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     MuleSoft
By: The Economist Group     Published Date: Oct 10, 2019
Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies.Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow. This report examines the obstacles SMBs encounter on the road to success, offering insights on the decision-making and actions of business leaders who run them.
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     The Economist Group
By: Dell EMC     Published Date: Oct 10, 2019
To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate but is not always easy for technology decision makers to achieve. To shed light on today’s digital-era workforce and its needs, Dell commissioned a study that is the subject of this report. The survey probes the requirements of users, patterns of work, and the desires and frustrations of workers in their quest to maximize their ability to contribute to their organizations. Learn more about Dell solutions powered by Intel®.
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     Dell EMC
By: Dell EMC     Published Date: Oct 10, 2019
Security leaders have been in front of boards and executive committees long enough to know that security metrics that simply portray statistics from monitoring tools, or count the number of malware attacks, add relatively little value to strategy and budget decisions. Protecting sensitive customer and company data shouldn’t be just a compliance obligation, it should be a business imperative. This is exactly why the right technology partners will help push security, risk, and compliance objectives forward. In March 2019, Dell commissioned Forrester Consulting to evaluate the evolving security trends and technology needed to protect and enable employees. Our study found that empowering employees while adhering to security protocols improves employee productivity. Forrester conducted an online survey of 887 senior business and IT decision makers to explore this topic. Learn more about Dell solutions powered by Intel®.
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     Dell EMC
By: Infinidat EMEA     Published Date: Oct 10, 2019
Les données sont l’ADN de la médecine moderne. Avec l’évolution rapide des technologies de santé, mais aussi des solutions de gestion des données des patients et de sécurité, il convient de trouver de nouvelles approches de traitement et de prévention des maladies, comme la médecine de précision et la gestion des contenus de santé. La médecine de précision consiste à passer d’une approche générique à des modes de diagnostic et de traitement plus précis centrés sur la population en factorisant les données des gènes des patients, de l’environnement et du mode de vie, ainsi que les antécédents familiaux, dans une solution décisionnelle clinique pour établir au plus tôt des diagnostics plus précis et parvenir à des modes de traitement et de prévention plus effi caces. Les données sont centrales dans la réussite de la mission des médecins et scientifi ques.
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     Infinidat EMEA
By: Adobe     Published Date: Oct 10, 2019
2019 may be the year where a strong CIO-CMO relationship moves from aspiration to imperative. The notion that marketing and IT should aim to strategically align themselves is not ground-breaking. But the reality of the CIO-CMO relationship is more complex, the route toward its success harder to traverse. When large enterprises are faced with digital transformation and customer-facing initiatives; too often, IT and marketing fail to collaborate well enough to create a competitive advantage. Or even enough to keep up with competitors. This whitepaper takes a deep dive into the CIO-CMO relationship. It was created to help marketing and IT decision makers learn how, together, they can make a realistic and immediate impact on the customer journey.
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     Adobe
By: Adobe     Published Date: Oct 10, 2019
A great demand-side platform (DSP) partner can help you do this. Ensuring that the partner you select will improve rather than aggravate the complexity of the situation is crucial. When selecting a DSP partner it’s too easy to be taken for a ride in the wrong direction, resulting in money being poorly spent or wasted. With our essential DSP checklist, you’ll have the confidence to make the right decision.
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     Adobe
By: The Economist Group     Published Date: Oct 10, 2019
Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies.* Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow. This report examines the obstacles SMBs encounter on the road to success, offering insights on the decision-making and actions of business leaders who run them.
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     The Economist Group
By: AWS     Published Date: Oct 09, 2019
How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization. Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
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     AWS
By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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     Adobe
By: AWS     Published Date: Oct 07, 2019
How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization. Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
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     AWS
By: Workday APAC     Published Date: Oct 07, 2019
"Workday provides financial services organizations with the technology foundation they need to spend less time gathering data and more time creating real value. But don’t just take our word for it. Hear from our customers in the banking industry that have used Workday to: Make better business decisions Uncover new sources for growth Become a magnet for top talent "
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     Workday APAC
By: Workday APAC     Published Date: Oct 07, 2019
"What happens when hospitality gets a Workday makeover? Better visibility. More strategic decision making. And bottom line benefits. But don’t take our word for it. Check out the infographic to see what your peers are saying. "
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     Workday APAC
By: KPMG     Published Date: Oct 04, 2019
For many enterprises, cloud migration is attractive for two key reasons: greater agility and lower cost. However, the jury is still out when it comes to the financial benefits. In this webinar, KPMG’s Adrian Bradley, Head of Technology Architecture, and Emma Bisset, Senior Manager, CIO Advisory at KPMG UK, explore the reasons why. Listen to this webinar now to find out: • What leading IT decision makers told KPMG about their experience of cloud costs • Why organisations are failing to realise economic value from their cloud investments • What key levers your organisation can use to extract significant cost savings from existing deployments.
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     KPMG
By: Mimecast     Published Date: Oct 02, 2019
By any measure, Office 365 is a success as millions of Microsoft seats transition from on-premises Exchange to a cloud-based email service as part of Office 365. While Microsoft has been offering hosted email solutions for more than 20 years, they have hit their stride with Office 365, the third major iteration of the company’s foray into hosted/cloud-based email and collaboration. This white paper discusses the key issues that decision makers need to consider as they evaluate the email, security, and resilience capabilities of Office 365. After reading this analyst perspective completed by Michael Osterman of Osterman Research, we believe you will better understand: Special considerations related to hybrid Exchange and Office 365 email deployments The importance of programmatic security efficacy rather than simple functionality How to ensure business messaging continuity in the context of Office 365 outages Whether third-party backup/recovery is critical for protecting your infrastr
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     Mimecast
By: Workday France     Published Date: Oct 02, 2019
La technologie joue un rôle essentiel dans la gestion du capital humain pour les organisations qui s'intéressent à l'essor de l'entreprise sociétale. Elle offre la possibilité de gérer l'intégralité du cycle de vie du collaborateur, du recrutement à la fidélisation, et fournit les analyses nécessaires à la prise de décisions clés concernant l'entreprise. Découvrez les 4 étapes que doivent suivre les entreprises sans plus attendre.
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     Workday France
By: Innovations Branding Hous     Published Date: Oct 02, 2019
There is a lot of advertising noise in the market, and many different channels consumers use to reach a product/service/company before making their decision. Download the whitepaper to learn how your business can stand out.
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     Innovations Branding Hous
By: Panasonic     Published Date: Oct 01, 2019
For manufacturers, the transition to Industry 4.0 has meant the accumulation of data, massive data. Indeed, the accumulation, distribution and evaluation of data are driving virtually every decision on the manufacturing plant floor and supply chains shaping those decisions. Given the striking fact that ninety percent of the data in the world has been created over the last two years, it isn’t surprising that more than 60 percent of large companies report having a Chief Data Officer. But what has opened the floodgates to this deluge of information in manufacturing? Ordinary sensors have been transformed into smart sensors with the advent of IoT technologies and are being deployed by manufacturers along every step of the supply chain. Sensors are now detecting everything from when a piece of equipment will need maintenance to controlling energy costs inside factories.
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     Panasonic
By: HERE Technologies     Published Date: Oct 01, 2019
Rising urbanization and upward of a billion vehicles in operation across the world have brought unprecedented levels of traffic and congestion to our major towns and cities. On the frontline are the emergency dispatchers and responders. Every day, they face complex challenges as they attempt to navigate through congested traffic, unexpected road closures and work zones in a timely manner. It is therefore vital for the real-time information they receive to be as accurate and fresh as possible, so that crucial, split-second decisions can be taken correctly, enabling all designated units to reach the incident location as fast as possible.
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     HERE Technologies
By: Oracle     Published Date: Sep 30, 2019
Lead management combines two heavy hitters in sales and marketing: lead scoring and lead nurturing. Lead scoring is an objective ranking of one sales lead against another. It helps marketing and sales pros identify where each prospect is in the buying process and follow up accordingly. On the flip side, lead nurturing is the process of cultivating leads that aren’t ready to buy by equipping them with info. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the decision process.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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     Oracle
By: PatSnap     Published Date: Sep 27, 2019
IP professionals require the utmost precision, flexibility, and speed in their workflows. However numerous challenges around disparate sources and tools can delay the IP process. This eBook lays out IP best practices online that will streamline various workflows to drive accurate and effective results, effortlessly. These are: 1. Performing more efficient patent searches 2. Unlocking value from patent portfolios 3. Structuring effective patent landscapes 4. Building more revealing reports 5. Mitigating bottlenecks via collaboration
Tags : research and development, intellectual property, innovation
     PatSnap
By: Pure Storage     Published Date: Sep 27, 2019
For most enterprises, 60 to 73 percent of enterprise data goes unused for business-intelligence (BI) and analytics efforts, according to Forrester.1 Data that is out of sight or out of date creates a competitive blind spot for businesses today. With customer demands, economic changes, and new trends and technologies evolving at a dizzying pace, staying relevant — not to mention competitive — requires that businesses access all available BI to be ?exible and agile. Businesses must have quick access to data that is comprehensive, accurate, current, and consumable in real time. A traditional infrastructure, where the online analytical processing (OLAP) platform and the online transaction processing (OLTP) platform are separate, makes ?exibility and agility difficult to achieve. When a business has accurate, current data in hand, it can make real-time data-driven business decisions so that it can stay relevant and competitive, or even be a disruptor in its industry. One way that a busines
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     Pure Storage
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