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By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
Tags : google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy
     SwellPath
By: Sitecore     Published Date: Mar 03, 2016
Ensure your content and commerce experiences are truly personalized—learn how to apply Context Marketing to get the commerce results you seek.
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     Sitecore
By: Oracle     Published Date: Mar 08, 2016
Retail has come a long way since the birth of ecommerce in the 1990s, as have consumer expectations. At its core however retail is still about one thing: ensuring the right products get to the right people when and where they are wanted. However, achieving this in today’s market has become a challenge rich in complexity. Consumers regularly cross back and forth between in-store and online and the lines have blurred as retailers encourage customers to place and pick up online orders in-store.
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     Oracle
By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Tags : organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
     Acquia
By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research
     Acquia
By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Tags : curalate, visual commerce. ecommerce, visual data, measuring roi, emerging marketing, social media, internet marketing, e-commerce
     Curalate
By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.
Tags : kenshoo, 2012 uk christmas, online retail, e-commerce, shopping, search marketing, advertising, online advertising
     Kenshoo
By: Kenshoo     Published Date: Oct 30, 2012
Christmas shopping on the Internet has come of age. In fact, 2011 was its debutante year. Last year, consumers embraced e-commerce with enthusiasm, and retailers reaped the rewards. Here's our recap of 2011 along with some predictions for 2012.
Tags : kenshoo, 2012 e-commerce, best practices, search marketing, clicks, impressions, search advertising, internet marketing
     Kenshoo
By: Sitecore     Published Date: Nov 05, 2015
Ensure your content and commerce experiences are truly personalized—learn how to apply Context Marketing to get the commerce results you seek.
Tags : sitecore nfusion, commerce, context-driven, content, sales, marketing, customer
     Sitecore
By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?
Tags : rainmaker, marketing, b2b, e-commerce, marketing software, crm solutions/software, customer experience/engagement, e-commerce solutions
     Rainmaker Systems Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Tags : neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
Tags : neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
Tags : neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Tags : neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
Tags : neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
Tags : neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
Tags : email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
Tags : neolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content
     Neolane, Inc.
By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
Tags : e-commerce, b2b, commerce, ibm, inventory, customer, b2b, marketing
     IBM
By: IBM     Published Date: May 06, 2014
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.
Tags : ibm, personalization, real time personalization, customer expectations, customer engagement, customization, online conversion rates, ecommerce
     IBM
By: Instartlogic     Published Date: May 08, 2014
Learn how you can boost conversions and deliver high definition experiences with a new approach to web performance.
Tags : higher conversions, web performance, ecommerce, mobile phone, tablet computer, superior web experiences, mobile, online retail
     Instartlogic
By: Olapic     Published Date: Sep 09, 2014
When the numbers get this big, we tend to think of them only in the abstract: 500 million photos were shared per day in 2013 and 1.8 billion photos are being shared per day in 2014. That’s 75 million per hour, 1.25 million per minute and 20,833 per second. Olapic’s new visual commerce white paper places this content explosion in context. We filled it with data that matters, insights from our experience with over 150 brands and retailers, and strategic guidance for companies ready to plan their approach to the visual commerce opportunity. Download From Ripple to Wave: The Ascent of Authentic Visual Content now.
Tags : user generated content, visual commerce, visual marketing, visual content, emerging marketing, market research, e-commerce
     Olapic
By: Emarsys     Published Date: May 21, 2015
Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities.
Tags : retention, automation, ecommerce, marketing, insight, crm solutions/software, e-commerce solutions, shopping cart software
     Emarsys
By: Emarsys     Published Date: May 21, 2015
This whitepaper reveals how ecommerce marketers can predict, protect and recover revenue using a revenue recovery strategy informed by customer behavior.
Tags : revenue, ecommerce, marketing, analytics, revenue recovery, conversion, e-commerce solutions, shopping cart software
     Emarsys
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