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By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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     Bronto
By: Aprimo, Inc.     Published Date: Dec 19, 2008
Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
Tags : marketing process improvement, marketing resource management, aprimo, marketing productivity
     Aprimo, Inc.
By: Bazaarvoice     Published Date: Nov 08, 2010
Today's UK shopper is an "empowered" consumer. This new breed of consumer is changing the rules of engagement for retailers simply by the power they possess in managing their own shopping experiences. Shoppers can easily access competing stores, brands, and products as part of their product research-whether it be online or on their mobiles.
Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, ecommerce, mobile phones, mobile marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 02, 2010
Each year, the Social Commerce Summit London brings together innovative brands and thought leaders to share best practices and trends in social media. This paper encapsulates the highlights and key learnings from this event.
Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, social media, twitter, facebook
     Bazaarvoice
By: Limelight Networks     Published Date: May 03, 2011
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
Tags : limelight networks, rich-media strategies, ecommerce, online retail, consumer behavior, video, mobile, personalization
     Limelight Networks
By: Reevoo     Published Date: Nov 03, 2011
Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about the trends and create a successful strategy.
Tags : facebook, social, social commerce, reevoo, trends, marketing, strategy, promotion
     Reevoo
By: Oracle     Published Date: Feb 28, 2012
This white paper describes how B2B organizations can use B2B online commerce to lower costs, retain customers, grow the business, and reduce complexity for customers-all essential activities for competing in the evolving marketplace.
Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
     Oracle
By: Adobe     Published Date: Jan 31, 2013
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes.
Tags : conversion maximization, econsultancy, conversion tactics, value exchange, cmx
     Adobe
By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences ó and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
Tags : adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends
     Adobe
By: IBM     Published Date: Feb 04, 2014
This ebook presents an overview of the B2B integraiton landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution. It also summarizes the IBM B2B Cloud Services offering, with real-world examples of how companies are leveraging the IBM Cloud to Excel amid escalation global complexity, demand volatility and new customer requirements.
Tags : ibm, smarter commerce, b2b, cloud integration, optimizing chain value, cloud transformations, edi networks, increase efficiency
     IBM
By: Sitecore     Published Date: Jun 14, 2017
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience. The 2015 report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecoreģ leapt vertically to the top position for its Ability to Execute among the vendors evaluated and has been in the Leaders quadrant for six consecutive years. Learn more by downloading your copy of the 2015 Gartner Magic Quadrant for WCM now.
Tags : profiling, flexible deployment, marketing systems, commerce, email marketing, testing, analytics, omnichannel experience marketing
     Sitecore
By: Datastax     Published Date: Dec 27, 2018
The world is moving at an increasingly accelerated pace. In this new Right-Now Economy, the rampant spread of payments fraud remains one of the biggest challenges for e-commerce and financial institutions. The worldwide e-commerce market was valued at $2.3 trillion for 2017, and 2018 should see even more growth, and along with it, more fraud. In the US alone, the cost of e-commerce fraud rose from $10 billion in 2014 to roughly $19 billion in 2018.
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     Datastax
By: ChannelAdvisor     Published Date: Jul 20, 2018
As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with whatís arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, itís possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including: - Relationships with retailers - Connections with consumers - The importance of quality of product content - How to maximize sales on marketplaces
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     ChannelAdvisor
By: ChannelAdvisor     Published Date: Jan 17, 2019
"Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, thereís never been a better time to focus on direct-to-consumer (D2C) marketplaces as part of your go-to market strategy. Some 60% of consumers are already visiting your website instead of your retailersí sites, and more than half will opt to buy directly from brand manufacturers when given the option. After years of relying on marketplaces to handle so many mission-critical activities, it can be challenging to build a successful D2C model that thoroughly addresses them all. This process will require a new way of thinking for you, a cultural shift for your employees and a lot of logistics for everyone involved. But how can you know when itís time to start selling on e-commerce marketplaces? While the benefits of transitioning to a D2C marketplace model are undeniable, it also requires a significant investment of time
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     ChannelAdvisor
By: BigCommerce     Published Date: Feb 12, 2018
For many years, the Magento ecommerce platform has been the retail industry go-to running an enterprise online store. However, when most businesses first made Magento their solution of choice, it was the only viable option out there. Today, Magento is no longer the only option in the mid-market and enterprise retail sectors. SaaS platforms like BigCommerce have disrupted this market, allowing for deep customization, unlimited products, industry-leading average uptime of 99.99% and 100% during Cyber Week, 24/7 support, one-click application integration, and seamless product updates. All for a fraction of the cost. Learn the five more critical differences between the two leading platforms in this white paper.
Tags : bigcommerce, magento, ecommerce, shopify, shopping cart, website, dropshipping, amazon
     BigCommerce
By: BigCommerce     Published Date: May 30, 2018
For many years, the Magento ecommerce platform has been the retail industry go-to for running an enterprise online store. However, when most businesses first choose Magento, it was the only viable option out there. Today, Magento is no longer the only option for mid-market and enterprise businesses. SaaS platforms like BigCommerce have disrupted this market, allowing for deep customization, unlimited products, industry-leading average uptime of 99.99%, 24/7 support, one-click application integration, and seamless product updates. All for a fraction of the cost. Learn the five more critical differences between the two leading platforms in this white paper.
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     BigCommerce
By: Magento     Published Date: Feb 13, 2018
Omnichannel isnít about making a quicker, cheaper sale with fewer human touchpoints: itís about creating a system which lets you to nurture your customers at every step of their buyerís journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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     Magento
By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money ó a lot of money ó on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customersí behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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     Bluecore
By: Bluecore     Published Date: Oct 26, 2018
In an effort to grow its eCommerce business, the Pendleton marketing team began looking for new ways to innovate and immediately saw an opportunity to drive sales by bringing personalization to email by workimg with Bluecore.
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     Bluecore
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