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By: CommercialWare     Published Date: Feb 28, 2007
This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.
Tags : as/400, web sphere, customer relationship management, customer service, ebusiness, enterprise software, supply chain management, manufacturing
     CommercialWare
By: CommercialWare     Published Date: Mar 06, 2007
Customers enjoy buying and receiving gift cards. The new challenge is for retailers to provide gift cards that mesh with the way customers want to use the cards. Many early systems cannot efficiently support the changes in demand.
Tags : customer service, customer interaction service, customer relationship management, gift cards, datavantage, commercialware, ebusiness
     CommercialWare
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