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consumer lifecycle

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By: Fitbit     Published Date: Mar 21, 2017
If you’re like most wellness professionals, marketing communication is your most important “side job.” From figuring out when to send emails, identifying the right methods, to designing your communications calendar – it can be a challenge. View this webinar to hear from a leading consumer marketer and learn how to harness best practices that you can use in your day-to-day role. Fitbit’s Head of Lifecycle Marketing, Steven Marjon, will show you: - Tested best practices for communications - How to set up different communications tracks for onboarding new employees - Tools and resources to gauge the effectiveness of your communications
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     Fitbit
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
Tags : customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research
     Oracle Social Cloud
By: Microsoft Dynamics     Published Date: Jul 11, 2007
The CPG manufacturing industry is large and thriving; however, margins are slim and competition is furious. There are hundreds of product categories, and to compete, firms must constantly innovate. How can the small-to-medium CPG manufacturer survive in the face of the same external pressures and fewer resources?
Tags : retailer, consumer goods, manufacturing, manufacturer, scm, supply chain, supply chain management, microsoft
     Microsoft Dynamics
By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
     SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
     SPSS, Inc.
By: IBM     Published Date: Feb 27, 2014
This white paper describes software as the invisible thread that links product parts into an intelligent whole. It examines software delivery for smart products and strategies for evolving software development into a business process.
Tags : ibm, ibm software, innovation, software development, smart products, product delivery, smart software, consumerization
     IBM
By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
Tags : mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking, content management systems, interactive marketing, web analytics
     Marketo
By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
Tags : bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce, interactive marketing
     Bronto
By: Bronto     Published Date: Jan 02, 2014
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience. Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
Tags : lifecycle marketing, customer engagement, e-commerce marketing, acquiring subscribers, customer experience/engagement
     Bronto
By: Symantec Corporation     Published Date: Oct 08, 2014
"SSL certificates have moved beyond the ‘Buy’ page. They are embedded in your business. In fact, SSL Certificates are a business-critical part of your IT infrastructure. However, managing individual certificates in a large organization is complicated by multiple locations, many servers, different business units, and rapidly growing Web-based services. The risks of hiccups and problems increases with the number of certificates, including lost sales when customers see security warnings about expired certificates on your site, damage to your brand and consumer trust because of problems with certificates and more. With these risks in mind, this guide provides five simple steps for IT professionals to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle."
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     Symantec Corporation
By: HP - Enterprise     Published Date: Jun 04, 2013
Using mobile applications is much more than a trend these days—it’s a way of life. Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Consumer applications and games were the first to hit the market on mobile phones, and soon after enterprise applications followed suit. Banking is going mobile, retail is going mobile, and even HP Application Lifecycle Management (HP ALM) software has a mobile version—HP ALM Mobile.
Tags : performance testing, mobile applications, alm mobile, consumer applications, smartphones, hp application lifecycle management
     HP - Enterprise
By: Sitecore     Published Date: Feb 25, 2015
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
Tags : content management, vendors, digital experience, optimization, web page, hosting, business, agenda
     Sitecore
By: Adobe     Published Date: Mar 03, 2017
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards. Read the paper to learn: • The benefits of well executed personalization • How to navigate the landscape between anonymous and authenticated data • Safe and effective uses of consumer information • The technological building blocks to put these new methods to work
Tags : personalization, authenticated data, anonymous data, consumer information, customer life cycle, customer experience
     Adobe
By: Sitecore     Published Date: Nov 05, 2015
In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
Tags : sitecore nfusion, customer lifecycle, customer loyalty, customer experience, customer insight, crm & customer care
     Sitecore
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