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By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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     Adobe
By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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     Deluxe
By: Akamai     Published Date: Mar 08, 2017
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
Tags : delivery, download delivery, content, online, video, mobile apps, viewability
     Akamai
By: Oracle     Published Date: Mar 14, 2017
The hotel industry as we know it today is a vibrant one, but tumultuous, too. Attribute the status to a digital tsunami that has engulfed us, and it is reshaping our marketplace.
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     Oracle
By: IBM     Published Date: Jan 27, 2017
Today, all consumers can obtain any piece of data at any point in time. This experience represents a significant cultural shift: the beginning of the democratization of data. However, the data landscape is increasing in complexity, with diverse data types from myriad sources residing in a mix of environments: on-premises, in the cloud or both. How can you avoid data chaos?
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     IBM
By: IBM     Published Date: Feb 28, 2017
Energy companies are being challenged on multiple fronts. Core expectations require the delivery of safe, reliable, affordable and sustainable energy. Business models are being challenged by alternatives such as renewables and consumers demanding more sophisticated interactions through social and mobile. Energy companies need to: Disruptively innovate business processes through analytics driven operational excellence to increase agility and responsiveness, reduce operational costs and improve asset reliability Assume the role of energy integrator to optimally balance supply and demand points Deliver a 360-degree customer-of-one experience to increase customer satisfaction and loyalty, reduce costs, and improve management of energy demand
Tags : ibm, energy & utilities, utility trends, pov, ibm pov, customer experience, sustainable energy, affordable energy
     IBM
By: Adobe     Published Date: Mar 03, 2017
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world. Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn: • Six ways to delight viewers with virtual and augmented reality enhanced experiences • Untapped opportunities in the evolving VR and AR landscape, and how to monetize them • Key Adobe investments that will enable end-to-end video delivery in VR and AR
Tags : virtual reality, augmented reality, monetize vr and ar, video delivery, adobe primetime, customer experience/engagement
     Adobe
By: LogMeIn     Published Date: Mar 06, 2017
Millennials and other digitally fluent consumers not only are comfortable using multiple devices, social media, messaging platforms, and mobile apps, they expect their interactions to cross seamlessly – often in real time – from one device or platform to another.
Tags : logmein, customer service, customer engagement, user friendly, online shopper, millennial users, customer experience/engagement, e-commerce solutions
     LogMeIn
By: LogMeIn     Published Date: Mar 06, 2017
Failure to provide today’s digital consumers with seamless interactions across communications channels and platforms in a fast-evolving marketplace can do serious damage to an enterprise through lost sales, poor reviews on social media, customer churn, and excessive turnover of disgruntled agents.
Tags : logmein, omni channel, customer loyalty, customer support agent, market research, consumer research, renewals, e-commerce solutions
     LogMeIn
By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
Tags : lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec
     LSSiDATA
By: VMware     Published Date: Mar 02, 2017
As a cloud-based business services suite, Microsoft® Office 365™ provides organizations with access to web, mobile and desktop versions of traditional Office software tools, cloud storage space for enterprise file sharing, and hosted services for communication and social. By making these services available across desktop, mobile, and web platforms, Microsoft is experiencing increased adoption from both consumers and businesses while expanding the possibilities for anytime-anywhere collaboration. Yet for all its promise, Office 365 poses a meaningful adoption and security challenges for the IT organization. This is where VMware Workspace™ ONE™ comes in — we’ve brought together the power of VMware AirWatch® and VMware Identity Manager™ to accelerate and secure Office 365 deployments.
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     VMware
By: Entrust Datacard     Published Date: Oct 24, 2016
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
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     Entrust Datacard
By: Freshdesk     Published Date: Aug 15, 2016
When 76% of consumers say they view customer service as the true test of how much a company values them, you have to make sure that your strategy, and tool, are top notch. Here's a collection of best practices, drawn from our conversations with customers, to help you improve your agents' productivity and win customer love. In this whitepaper, we detail how you can - Provide your agents with complete context by pulling data from your third party systems into your helpdesk - Reduce ticket volume and help customers help themselves by setting up a knowledge base - Automatically assign tickets to the right team with ease thus reducing your agent's workload and many more!
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     Freshdesk
By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
Tags : mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing, business intelligence
     Mobify
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : oracle, marketing, consumers, attention, message, distractions, communications, conversions
     Oracle
By: DocuSign     Published Date: Mar 23, 2016
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
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     DocuSign
By: VMware AirWatch®     Published Date: Feb 24, 2017
As a cloud-based business services suite, Microsoft® Office 365™ provides organizations with access to web, mobile and desktop versions of traditional Office software tools, cloud storage space for enterprise file sharing, and hosted services for communication and social. By making these services available across desktop, mobile, and web platforms, Microsoft is experiencing increased adoption from both consumers and businesses while expanding the possibilities for anytime-anywhere collaboration.
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     VMware AirWatch®
By: DataStax     Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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     DataStax
By: MobileIron     Published Date: Mar 02, 2015
The Android platform has quickly established itself as a dominant mobile OS for consumers. However, enterprise IT has been slower to adopt Android broadly due to lack of Enterprise Mobility Management capabilities in Android and fragmentation. But the recent release of Android Lollipop reduces fragmentation and when combined with MobileIron enterprise mobility management (EMM) solutions, gives IT the tools needed to easily manage and secure apps and content on all types of Android devices. This will accelerate adoption of Android devices within the enterprise.
Tags : android, apps, vpn, work, multiple devices, emm
     MobileIron
By: CA Technologies     Published Date: Oct 22, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Oct 22, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Oct 22, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Oct 22, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Jul 16, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Jul 16, 2014
This paper focuses on the changing demands from consumers and how the right IT Management Solution can help.
Tags : it service management, changing consumer demands, consumer experience, byod, saas
     CA Technologies
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