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By: Experian     Published Date: Sep 26, 2019
"We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours. The rise of fintech companies is driving competition, e-commerce has raised the bar for digital experiences, fraud is at an all-time high, and there is pressure to grow your business. You need to meet these challenges head on and do it in a way that can scale with the increasing volume — and value — of customers. All while meeting and exceeding customer expectations. We believe rapid, sustainable growth can be fuelled by acquiring the right customers and delivering customer experiences that align with their expectations. To succeed you need a comprehensive, unified view into your customers and their needs. As a business leader, how do you achieve these objectives? What can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make consistent, relev
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     Experian
By: KPMG     Published Date: Oct 15, 2019
Consumers have become more educated about the value of data and cyber risks associated with it. As consumer awareness increases so does their expectations of trust and digital security. Read now KPMG's report Trust in the time of disruption to understand the cybersecurity gap that exists between consumers and organisations, and what asset management and financial services firms as a whole can do to close the trust gap.
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     KPMG
By: Matrixx Software - Kingpin     Published Date: Nov 07, 2019
As 5G is becoming a commercial reality in multiple lead markets, the question of how it should be positioned, packaged and priced will be critical in building competitive 5G propositions. Download the Strategy Analytics report to discover the results from end-user study groups and operator interviews, undertaken to answer a fundamental question: Are Telcos getting 5G right? Learn: How to build a 5G proposition to drive uptake, demand and profitability What consumers want from 5G services Where the opportunities and challenges are for operators, including content, unlimited data, enterprise offerings, network slicing, digital engagement, IoT etc.
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     Matrixx Software - Kingpin
By: Juniper Networks     Published Date: Sep 26, 2019
"This Ovum white paper is sponsored by Juniper Networks. It reveals that organisations need to update and upgrade their cybersecurity postures to defend themselves against today's threats. More than 80% of organisations in Asia are not protected against today's threats. Many of them depend on security investments made years ago, which cannot defend against new and emerging threats. The arrival of new technologies including cloud computing, the Internet of Things, mobility, bring your own device (BYOD), and social media have massively increased attack surfaces and expanded the threat landscape. Over the past two years, there has been a global infestation of ransomware attacks, which have wrought destruction across a growing number of businesses. Crypto-jacking, attacks on critical infrastructure, and data exfiltration are now commonly affecting businesses and consumers alike. The financial impact of these attacks is increasing rapidly and has already cost some organisations hundreds o
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     Juniper Networks
By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
If you’re planning to sell products and services to today’s fast-moving global consumers, there’s no way around it—you need a website. And to make sure that website delivers an experience that fuels conversions and revenue, testing and optimization are crucial. There are lots of different ways to test your website. However, while some tests will help you optimize, others will just take up your time and give nothing useful back in return. This guide will show you how to build and run the right kind of website test and decode the results to get the answers you need.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Today’s consumers are demanding: They have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy-to-use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers.
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     Oracle
By: PwC     Published Date: Sep 18, 2019
The traditional payer business model is fast becoming obsolete. Blues organizations that cling to the status quo or business as usual risk jeopardizing their reputations and business, because people are more than patients. Increasingly, employers are driving the growing demand for more solutions to engage customers. In response, healthcare incumbents and new entrants are building solutions to address rising costs and meet consumers’ demands for personalization, price transparency, access, and seamless, simple experiences. Proactive engagement can help your members lead healthier lives while improving outcomes for payers and other players. With 5% of Americans consuming 50% of healthcare costs, identifying and engaging high-risk, high-cost customer segments is essential to sustainability.
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     PwC
By: Infinidat EMEA     Published Date: May 14, 2019
Data continues to grow at an astounding pace? As a result, data center space is becoming more scarce, as more arrays are acquired to store all of this data. Along with this data taking up space, it is also utilizing a great deal of power and cooling. In fact, the average data center in the U.S. uses approximately 34,000 kW of electricity each year, costing $180,000 in annual energy costs. As Infinidat set out to revolutionize the storage industry, one of our goals was to help consumers of storage build a more sustainable infrastructure that would be not only better for the environment, but also help them to save money as well. All of our patents come together to form InfiniBox, a storage solution that does just this.
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     Infinidat EMEA
By: Kustomer     Published Date: Nov 04, 2019
The 2019 customer service report explores the findings from a recent survey on what consumers expect from customer service, and the impact of bad support. Download to learn more.
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     Kustomer
By: Ahead     Published Date: Aug 27, 2019
Digital Business Demands Better Software, Faster In your organization, you’ve probably heard questions like these asked of the application development and/or infrastructure and operations organizations. > Why can’t our software development teams keep up with new business requirements? > Why are we always waiting on infrastructure teams? > Why do our business initiatives become outdated before their required software is even deployed? > Is our software development team aligned with corporate goals like engaging younger consumers on their mobile devices?
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     Ahead
By: ttec     Published Date: Jul 24, 2019
One of the most significant areas of opportunity for contact center leaders to cut costs is to leverage customer service bots to deflect calls. But today’s consumers have little patience for conversational bots that can’t understand what they’re saying or don’t know how to provide an accurate answer.
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     ttec
By: Panasonic     Published Date: Oct 10, 2019
Wireless communications is on the cusp of the 5G revolution, which is widely touted as a boon for business and consumers. Change is coming, and that heralds significant challenges for government and its use of both fixed and mobile wireless networks. Here are six things agencies should know now about 5G.
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     Panasonic
By: Kinaxis     Published Date: Oct 28, 2019
Political landscapes shift overnight, global trade is constantly changing, consumers demand increasingly personalized service and smaller day-to-day challenges hit without warning. If your job is supply chain management, how on earth do you plan for the unplannable? At Kinaxis, we devote our time to the innovative technologies, processes and methods to help our customers and partners navigate the changing landscape of supply chain planning. Forecasting specific disruptions has become increasingly futile, but if you set your business up to deal with the process of disruption, you'll be set up for success. To find out more download this whitepaper today.
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     Kinaxis
By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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     MuleSoft
By: MuleSoft     Published Date: Oct 22, 2019
As the primary drivers of digital transformation, Chief Information Officers (CIOs) must stay ahead of emerging technology and assess the value to their organizations. This report covers the top technology trends that will determine the business landscape in 2020. What you'll learn The 7 trends experts forecast for 2020 using data from over 850 global IT leaders, 9,000 consumers, and third-party findings. Case studies of each trend highlighting how CIOs of leading global companies are starting – or already driving – these trends. Recommendations to use these trends to fuel digital transformation in your organization.
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     MuleSoft
By: ExpertVoice     Published Date: Sep 25, 2019
Mammut makes highperformance climbing and outdoor equipment for the toughest adventures. Understanding the value of expert recommendations, Mammut partnered with ExpertVoice to identify brand sentiment and increase the likelihood that qualified professionals who influence their targeted consumers — like REI employees and members of the American Alpine Club — recommend their products.
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     ExpertVoice
By: ExpertVoice     Published Date: Sep 25, 2019
For the second year, we asked 500 panelists their feelings and perceptions regarding the state of brickand- mortar retail. The results may surprise you. Our research found that, although sales associates are generally viewed neutrally, specific sectors such as consumer electronics stores and momand- pop shops have a positive perception. Consumers seek out sales associates who are educated and able to help them make an informed purchase. Our results also confirmed prior reporting1 into the growing fluidity between e-commerce and traditional retail. More than 75 percent of our panelists reported frequently browsing online, then purchasing the product in-store. Sales associates who are educated about the products in their store are more likely to sell more. Brands that ensure that their sales teams have the proper product knowledge maximize the likelihood that consumers will purchase from them.
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     ExpertVoice
By: Submittable     Published Date: Nov 07, 2019
When you're accepting digital submissions for contests, awards, or another purpose, organization is crucial. Today's consumers have high expectations when it comes to the online submission process. If they can't get their information to you quickly and easily, they may not complete their contest or award entry at all. It's easy to see the value in a quality submission software to manage your contest or award, but making that final product choice can be difficult. When you have the right tools in place, you can manage submissions for multiple contests and awards with ease. A powerful submission management software helps you set up sleek online forms, organize your incoming submissions, and collaborate with your team as you consider each submitter. Take the time to evaluate your options so you can find a product that meets all your team's needs. Submission management software can go a long way toward simplifying your contest or award submission and review process. Before you buy, t
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     Submittable
By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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     Marketo
By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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     Marketo
By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
Tags : lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec
     LSSiDATA
By: Entrust Datacard     Published Date: Oct 24, 2016
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
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     Entrust Datacard
By: HERE Technologies     Published Date: Oct 23, 2019
While the retail industry has made great strides in understanding the online journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements offline. Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move around ever-changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence can bring a wide range of benefits to the entire retail industry: data-driven audience segmentation, real-time location targeting, reduced ad-spend, enhanced campaign attribution, and more.
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     HERE Technologies
By: HERE Technologies     Published Date: Oct 23, 2019
Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about around collecting and using geolocation data. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analysts, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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     HERE Technologies
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