consumers

Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).

Power and influence in the automotive industry have dramatically shifted from the companies that make and sell vehicles to the consumers who buy them.

Today, all consumers can obtain any piece of data at any point in time. This experience represents a significant cultural shift: the beginning of the democratization of data. However, the data landscape is increasing in complexity, with diverse data types from myriad sources residing in a mix of environments: on-premises, in the cloud or both. How can you avoid data chaos?

Working out what consumers want – and why – is getting harder. Transactional data and traditional market research and demographic profiles no longer do the job. Our ‘Five Mys’ report proposes a radical new framework for navigating complex consumer decision-making. Read the report to find out: • what the ‘Five Mys’ are and how they affect spending decisions • how to get better at predicting consumers’ changing needs • where different generations are directing their spending • how changing life patterns are creating new opportunities for businesses that can pick up on signals from consumers

In the consumer packaged goods sector, consumer expectations are becoming harder to satisfy profitably. But, with the right focus, it is possible. Read this report to find out: • how top performers are transforming to become customer-centric businesses • how the best brands keep pace with consumers’ changing preferences • how leading organisations are accessing the capabilities they need for growth • what they are doing to win the battle for consumers’ attention. Download the report now

The way in which consumers communicate is evolving; they are rapidly adopting communities, web self-service and social media for both personal and business interactions. Customer support organizations must adapt their strategies in order to provide effective online tools to engage with the customer on the customer's terms.

More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.

Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands.

Download this white paper for a deeper look into the growing question surrounding the pharmaceutical industry--If customer centricity is so widely accepted as a way to unlock significant financial gains, why are companies so slow to adopt it?

With unprecedented adoption among businesses and consumers, the iPad is quickly becoming the preferred device for mobile sales professionals. Find out how enterprise adoption of iPads gives organizations an advantage when in sales and marketing.

No U.S. industry has changed as much in the last few years as that of banking. The mortgage crisis and its trickle down effect has its way with nearly every business in the U.S. Read on to learn more about what consumers are saying about banking.

This White Paper discusses how a balanced approach in an Integrated Marketing Management (IMM) environment can lead to creating more efficient marketing and an enhanced experience for consumers. Included are examples of how leading companies are currently satisfying the needs of both internal constituents and external customers.

This IDC Health Insights Perspective discusses the growing importance of CRM for healthcare payers, its expected benefits and potential challenges, and suggested best practices for harnessing CRM capabilities to drive enhanced value for both payers and end consumers.

Health plans and insurers know that to thrive over the next 3-5 years, they must dramatically improve their ability to engage with individual consumers. The combination of Teradata products; an integrated data warehouse, Aster big data analytics and Aprimo integrated communication management, creates actionable analytic capabilities unparalleled in its ability to help companies achieve these goals. this white paper details how health plans and insurers can use Teradata to succeed in today’s healthcare environment.

Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.

In the words of Forrester Research Inc's Senior Analyst, David Aponovich, "the time is now to reinvent yourself to operate in a digital, connected, omnichannel world where the customer has more information, more choice, and is demanding better and more personalized service and support. Hear why he anticipates that 'Consumers are going to slide with the businesses that best deliver these things in the most effective and personal way.

Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.

Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.

Enterprises grapple with a host of challenges that are spurring the creation of hybrid clouds: collections of computing infrastructure spread across multiple data centers and multiple cloud providers. This new concept often provokes uncertainty, which must be addressed head on. As more applications and computing resources move to the cloud, enterprises will become more dependent on cloud vendors, whether the issue is access, hosting, management, or any number of other services. Cloud consumers want to avoid vendor lock-in—having only one cloud provider. They want to know that they will have visibility into data and systems across multiple platforms and providers. They want to be able to move servers and storage around without a negative impact on application availability.

Consumer technology trends are clearly driving the evolution of modern work. As consumers (i.e. employees) become more mobile, they want their work lives to be just as flexible and responsive to their needs. They want to be able to use their own device — instead of a company-issued device — for all their personal and business-related responsibilities. As a result, consumer choice is now the driving force behind mobile enterprise decisions, and demand for the traditional locked-down enterprise device is rapidly decreasing.

This article will help merchants understand what these payment companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.

This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.

New Enterprise challenge has emerged. With the number of APIs growing rapidly, managing them one-off or via Excel or corporate wiki is no longer feasible. The smartest organizations have discovered a set of best practices to design powerful APIs that leverage existing services, to effectively manage those APIs throughout their lifecycle and to scale their deployment across consumers and devices. This eBook examines the relationship between APIs and services and presents the key elements of a successful API strategy in the form of 7 habits. In this eBook you will learn: - How to leverage existing services in the API economy - Where to get started with your API strategy - Key criteria for selecting an API Management solution - Strategies to overcome API security and identity challenges - How and why to apply the fundamentals of API First Design

Today everything truly is connected to everything, and APIs are the connection mechanisms. Many companies are finding that their use of APIs has accelerated over the past 12 months, and that it will continue to accelerate during the next 12 months. APIs aren't really a new technology; they've actually been around for a long time. What is new is that they are in far broader usage today than they have been in the past. As of late 2015, the ProgrammableWeb API directory listed more than 14,000 APIs. When thinking about designing and managing APIs, a number of important questions arise. Why are APIs so well used and what effect would they have on your business? What is the impact of the expanding API economy on both providers and consumers? What are API tools and how can an investment in tools be an extremely cost efficient foundation for production grade API use cases?

Many companies that sell online direct to consumers are evaluating whether they can better achieve their revenue and growth goals by either shifting their e-commerce infrastructure to the cloud, or by migrating to a more flexible and scalable SaaS solution that doesn't limit their growth. But what are some of the key considerations as you evaluate your options? Download this whitepaper to learn the 3 keys to igniting your business growth as you consider SaaS commerce solutions.