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By: Oath     Published Date: Mar 07, 2018
As advertisers seek to understand how best to communicate their brand story and values, it’s imperative to understand how consumers are affected by certain formats and ways of communication.
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     Oath
By: Adobe     Published Date: Nov 09, 2017
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry. View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn: Total forecasted online holiday revenue, broken down by day and device Top gifts on consumers’ wish lists this holiday season Best days for buying based on discounts and out-of-stock risks
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     Adobe
By: Adobe     Published Date: Dec 07, 2017
Whether you’re a creative professional or an aspiring artist, everyone is influenced by trends. You can change them, challenge them, be inspired by them. But you can’t ignore them. Trends encourage artists to master age-old techniques and push new boundaries. As award-winning designer Paul Trani puts it, “A new design trend is no different than a new invention—inventions either make something better or reveal a need we didn’t know we had.” Download this whitepaper to take a look at current visual trends to see what’s making noise in the creative community.
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     Adobe
By: DocuSign UK     Published Date: Nov 06, 2018
"In today’s intensely competitive marketplace, the business world is moving rapidly to online transactions from inefficient, costly, paper-based processes. Furthermore, consumers expect to be able to interact digitally anytime, anyplace, so providing easily accessible digital touchpoints is also critical to successfully keeping and retaining your customers. No matter the size or type of business you’re in, you want to save money and increase revenue. And you want to make it all easy. Electronic signatures are a powerful way to accomplish all that. Read the report to learn how leading companies across industries are improving critical business processes using eSignatures to achieve: - Greater customer satisfaction - Higher close rates and productivity - Lower costs, greater efficiency - Improved time to revenue - Compliance and security-risk mitigation"
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     DocuSign UK
By: DocuSign UK     Published Date: Nov 06, 2018
"Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses and consumers within Microsoft applications, making it easier than ever to stay productive. Robust apps for Outlook, Word, SharePoint, Dynamics CRM, Windows and Windows Phone are making it easier for organisations of every size, industry, and geography to quickly and securely transact business anytime, anywhere, on any device. Read this white paper to learn how you can use DocuSign for Office 365 to: - Go digital: Send and manage your documents work flow more efficiently - Save time: Eliminate paper-based processes like printing, scanning, and faxing - Increase productivity: With DocuSign for Office 365, transactions are done quickly and securely"
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     DocuSign UK
By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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     Oath
By: SAP     Published Date: Oct 11, 2018
New forces are reshaping the fast-moving consumer goods (FMCG) sector – and SAP anticipates that they will spur more change in the next five years than has been seen in the last 50. While the sector’s focus for the last half-century was getting consumers into retail stores to shop, we anticipate a focus shift to seizing “moments of opportunity.” This involves serving consumers when and where they need it. Sourcing and supply chain leaders are playing a key role in driving this evolution.
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     SAP
By: Workplace by Facebook     Published Date: Sep 10, 2018
Body: Almost half of all retail purchasing journeys now involve a mobile device. This means shoppers have more choice, and exposure to more influencers that shape their buying decisions. Learn consumers are evolving and how tools like Workplace by Facebook can help overcome these new challenges in the retail industry.
Tags : collaboration software, collaboration portal, business communication, workforce management, project management, team work
     Workplace by Facebook
By: SAP Ariba     Published Date: Oct 11, 2018
New forces are reshaping the fast-moving consumer goods (FMCG) sector – and SAP anticipates that they will spur more change in the next five years than has been seen in the last 50. While the sector’s focus for the last half-century was getting consumers into retail stores to shop, we anticipate a focus shift to seizing “moments of opportunity.” This involves serving consumers when and where they need it. Sourcing and supply chain leaders are playing a key role in driving this evolution.
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     SAP Ariba
By: MobileIron     Published Date: Mar 02, 2015
The Android platform has quickly established itself as a dominant mobile OS for consumers. However, enterprise IT has been slower to adopt Android broadly due to lack of Enterprise Mobility Management capabilities in Android and fragmentation. But the recent release of Android Lollipop reduces fragmentation and when combined with MobileIron enterprise mobility management (EMM) solutions, gives IT the tools needed to easily manage and secure apps and content on all types of Android devices. This will accelerate adoption of Android devices within the enterprise.
Tags : android, apps, vpn, work, multiple devices, emm
     MobileIron
By: CA Technologies     Published Date: Oct 22, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Oct 22, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Oct 22, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Oct 22, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Jul 16, 2014
A CA Technologies white paper on creating a "Win-win" for both IT and its consumers.
Tags : improving consumer experience, optimal it service delivery, cloud service management
     CA Technologies
By: CA Technologies     Published Date: Jul 16, 2014
This paper focuses on the changing demands from consumers and how the right IT Management Solution can help.
Tags : it service management, changing consumer demands, consumer experience, byod, saas
     CA Technologies
By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Tags : direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
     First Data
By: Akamai Technologies     Published Date: May 08, 2017
• Our survey of companies that currently offer, or plan to launch, so-called “direct to consumer,” or over-the-top (OTT), video services in the market suggests that the industry is maturing. Though 51 percent of those surveyed view their video service as a money-making venture, 49 percent see it as providing some other primary benefit to the company. Not only are the types of OTT video services offered to consumers becoming more diverse, but the marketing and distribution are also improving such that target audiences are more likely to find new services intended for them
Tags : video services, akamai, marketing, distribution, audience targeting, service optimization
     Akamai Technologies
By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
Tags : financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
     Akamai Technologies
By: Bazaarvoice     Published Date: Jan 09, 2013
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
Tags : social strategies, brand health, consumer engagement, consumer insights, case studies, bazaarvoice, social media, advertising agencies
     Bazaarvoice
By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
Tags : online video, online video marketing, digital marketing strategies, video marketing
     Adobe
By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
Tags : adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns
     Adobe
By: Cordial     Published Date: Jul 29, 2015
Along with the opportunities this new connected world brings is a challenge marketers have never faced before: five active generations that are dramatically shaping connected-consumer buying and behavior.
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     Cordial
By: Pega     Published Date: Apr 04, 2016
Technology is empowering today’s consumers like never before. Consumers are getting used to buying, communicating and interacting with service providers whenever and however they want. Downtime is unacceptable and as a result broadband and telco providers are constantly put to the test with regards to customer service. There is an enormous disconnect between what customers expect and what broadband and telco providers are actually providing. All customers want to be understood as individuals, but this need is not always being met. Moving forward, broadband and telco providers need to differentiate themselves and provide innovative solutions in order retain as well as gain new customers. It is no surprise that nearly half of broadband/Telco providers believe customer service is a critical competitive differentiator. Download this research study and learn how broadband and telco providers can improve customer service.
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     Pega
By: Pega     Published Date: Apr 04, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
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     Pega
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