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By: Bronto     Published Date: Jan 20, 2017
Bronto partnered with Ipsos Research and Censuswide to survey more than 4000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop outside their home country, and remaining barriers to global ecommerce. In this paper we found: - Australian consumers (71%) embrace cross-country commerce more than the UK (44%) and the US (42%). - Women and shoppers over 55 years old are more likely to choose merchants in their home country. - The two top reasons for buying from another country are unique merchandise at a better price. - Barriers include concern about shipping costs, distrust of online payments and security worries. - Download this research report to get more valuable insights and advice to help you be the winner in this growing global competition.
Tags : bronto, e-commerce, global sales, customer lifecycle
     Bronto
By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
Tags : bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
     Bronto
By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
Tags : artificial intelligence, commerce marketing, branding
     Bronto
By: Bronto     Published Date: Jul 10, 2017
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them. That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
Tags : e-commerce, canada, consumers, e-retailer, customer expectations
     Bronto
By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
Tags : browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
     Bronto
By: Eloqua     Published Date: Dec 17, 2013
There’s been a shift in how consumers go about finding new financial and insurance services and products, and that shift requires a new marketing ideology. The Modern Marketer follows new processes and uses new tools and technologies in order to reach results.
Tags : oracle, marketing automation, financial services, financial and insurance services, marketing ideology, emerging marketing, traditional marketing
     Eloqua
By: Symantec     Published Date: Nov 30, 2015
The Symantec Website Security Threat Report gives enterprises, small businesses, and consumers essential information to secure their systems effectively now and into the future.
Tags : 
     Symantec
By: Symantec     Published Date: Nov 30, 2015
The Symantec Website Security Threat Report gives enterprises, small businesses, and consumers essential information to secure their systems effectively now and into the future.
Tags : 
     Symantec
By: Oracle     Published Date: Sep 30, 2014
"Consumers worldwide have nearly 5 billion active mobile subscriptions- that’s almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the landline."
Tags : oracle, marketing, cloud, connected, customer, modern, growing, mobile
     Oracle
By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
Tags : data management, demystified, audience, targeting, scale, marketing, programs, actionable
     Oracle
By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
Tags : email marketing, email blasts. electronic marketing, emerging marketing, internet marketing, e-commerce
     Marketo
By: TRUSTe     Published Date: Sep 16, 2009
Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy.
Tags : truste, cheapflights, customer confidence, privacy policy, adsense, email privacy, opt-in, newsletter
     TRUSTe
By: TRUSTe     Published Date: Aug 31, 2009
TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet privacy visit www.truste.com.
Tags : truste, cheapflights, customer confidence, privacy policy, adsense, email privacy, opt-in, newsletter
     TRUSTe
By: VeriSign     Published Date: May 06, 2010
Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.
Tags : verisign, online retail, customer confidence, security, ecommerce, shoppers, online purchasing, e-commerce solutions
     VeriSign
By: VeriSign     Published Date: Jul 14, 2010
As consumers are constantly bombarded with messages that their online security is threatened, they can be hesitant to trust any kind of online transaction. If online transactions are your goal, the solution is to add trust signals to your Web site, such as those outlined in this white paper.
Tags : verisign, online retail, seo, customer confidence, security, ecommerce, shoppers, online purchasing
     VeriSign
By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing, emerging marketing, internet marketing, marketing research
     Quantcast
By: Symantec     Published Date: Dec 04, 2014
As one of the top cyber crime ploys impacting both consumers and businesses, phishing has remained a consistently potent threat over the past several years.
Tags : phishing, cyber crime, internet fraud, phishing schemes, hacker, fraud alert, phishing kits, security
     Symantec
By: Symantec     Published Date: Dec 04, 2014
The fear of fraud, spoofing, phishing, identity theft, and lax website security have a sizeable percentage of consumers wary of using credit cards online.
Tags : spoofing, phishing, identity theft, lax website, cybercrime, norton, security
     Symantec
By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
Tags : offerpop, marketing, awareness, digital, conversion, ecommerce, consumer, search marketing
     Wyng
By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
Tags : cision, media, public relations, influencer relations, influencers, brands, marketing, emerging marketing
     Cision
By: CMO.com     Published Date: May 10, 2016
Online fashion retailer Spree launched three years ago in South Africa. Spun out of the ecommerce division of publishing group Media24, the business has always had content at its heart.
Tags : consumer management, business management, best practices, digital commerce, internet marketing
     CMO.com
By: Lazar_Rocket Fuel     Published Date: May 05, 2016
As the number of devices multiplies at a rate that far outpaces growth in the number of actual consumers, marketers must now realize that they have to market to people, not devices. The question is: how do you do that in the most tech-savvy and cost-effective way possible? Let’s take a step-by-step approach to that challenge.
Tags : rocketfuel, internet of things, iot, devices, marketing, fragmented marketing, internet enabled devices, emerging marketing
     Lazar_Rocket Fuel
By: Infacta     Published Date: Jan 22, 2007
Online consumers demand relevance, so list builders must focus on building large, highly-relevant lists rather than just gathering a bunch of email addresses. In this article, the author will discuss list size, registration methods, data collection and permission requirements.
Tags : subscriber list, subscription list, email marketing
     Infacta
By: Scene7     Published Date: Feb 05, 2007
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
Tags : e-commerce, ecommerce, e-commerce software, content personalization, content development, user-centered design, online store, store
     Scene7
By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
Tags : collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
     Cymfony
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