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By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing
     Adobe
By: Adobe     Published Date: Feb 10, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
Tags : 
     Adobe
By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
" How Millennials and Baby Boomers are Shaping the Today and Tomorrow of Retail The Power and The Money - Get latest trends on global consumer shopping behavior across online, mobile and in-store channels - Read what differentiates millennials from baby boomers - Learn how to give every individual the experience they are looking for so nobody is left behind - Surveyed: 13,250 consumers, 12 countries - Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, UK & USA "
Tags : 
     Oracle Commerce Cloud
By: Salesforce Commerce Cloud     Published Date: Sep 01, 2016
What opportunities are there for retailers to elevate the shopping experience and grow revenue? The Demandware Shopping Index takes a look at more than 400 million shoppers across the globe to identify trends and consider vital shopper metrics including frequency, conversion, average order values and much more. Download your free version of the Shopping Index today!
Tags : demandware, shopping index, retail, shoppers, consumers, shopper metrics
     Salesforce Commerce Cloud
By: Salesforce Commerce Cloud     Published Date: Sep 29, 2016
The concept of distributed commerce, the ability for consumers to buy on any Internet-connected device or application, could have a profound impact on retail. As a result, integrating new means of engagement and commerce – quickly and at scale – is vital. In this whitepaper from Salesforce Commerce Cloud, formerly Demandware, you’ll see how every touchpoint is a transaction and how retailers can adapt. Download now!
Tags : demandware, commerce, retail, shopping, shopping journey, distributed commerce, marketing research, sales
     Salesforce Commerce Cloud
By: Salesforce Commerce Cloud     Published Date: Oct 04, 2016
Finding growth in an era of unprecedented disruption in retail is, to say the least, challenging. A new survey of more than 300 C-level retail executives reveals where leading retailers are finding opportunities, what distinguishes high-performing retailers from the rest of the pack, the biggest threats, and their long-term views for addressing common challenges. Their experience provides a roadmap for others in finding retail growth.
Tags : retail, consumers, security, performance, opportunities
     Salesforce Commerce Cloud
By: Evariant     Published Date: Sep 07, 2016
Over the past eighteen months we have seen a dramatic shift in consumers’ trust of traditional versus digital marketing.
Tags : evariant, traditional marketing, hospital, patient engagement, digital marketing
     Evariant
By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
Tags : evariant, multi-channel marketing, hospital, patient engagement, digital marketing
     Evariant
By: Evariant     Published Date: Sep 07, 2016
The physician liaison position is a relatively new one for most health systems, but individuals hired as physician liaisons are being held accountable for facilitating impactful, fast change. Where marketing drives incremental revenues by targeting patients and consumers (non-patients), physician liaisons drive incremental revenues by cultivating relationships with physicians and improving referral behavior.
Tags : evariant, physician liaison, hospital, physician alignment
     Evariant
By: Evariant     Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (
Tags : evariant, hospital, patient engagement, digital marketing
     Evariant
By: Evariant     Published Date: Apr 03, 2017
Health systems must capitalize on every patient and consumer interaction—from fielding the first inquiry to actively supporting proactive health, ongoing care, and recovery—to achieve a “trusted provider” status in the eyes of consumers and patients. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn why sophisticated health systems are transforming yesterday’s call center into tomorrow’s engagement center.
Tags : patient engagement, call center, improved care continum
     Evariant
By: KIBO     Published Date: Nov 10, 2016
Today’s consumers are more demanding than ever before, forcing retailers and branded manufacturers to merge online and offline shopping channels into a seamless whole.
Tags : customer experience, customer relationship, online shopping, ecommerce, crm solutions/software, customer experience/engagement, e-commerce solutions
     KIBO
By: Sitecore     Published Date: Mar 27, 2017
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
Tags : 
     Sitecore
By: Oracle     Published Date: Mar 28, 2017
Loyalty programs provide a framework to nurture guest relationships, offering recognition, perks and options to redeem rewards. Most importantly, they create guest profiles and transaction histories that yield the insights needed to foster what is demanded today: individualized guest interactions.
Tags : hotel, loyalty program, perks, redeem, oracle
     Oracle
By: Oracle     Published Date: Mar 28, 2017
From planning a trip to selecting a hotel to commenting about the guest experience on Facebook, the travel lifecycle can be a meandering journey, filled with opportunities for consumers to engage with hospitality brands. The key for your enterprise’s success, of course, is making those moments count.
Tags : planning, trip, hotel, guest experience, oracle
     Oracle
By: Oracle     Published Date: Mar 28, 2017
The complexities of distribution make it a most daunting challenge. Indeed, for hoteliers, mastering it might be akin to finding the industry’s Holy Grail. Consider the task’s many facets: Maximizing exposure to attract new customers and establish presence in markets, both near and far, requires contracts and integration with an everchanging cast of OTAs and metasearch companies. Evaluating voluminous amounts of data for rate management practically defines “paralysis by analysis.” And demonstrating online capabilities that can adapt to the ever-changing demands of today’s consumers – who expect everything to be faster, better and cheaper than yesterday.
Tags : cloud, distribution, hoteliers, oracle
     Oracle
By: Senn Delaney     Published Date: Dec 15, 2009
A positive customer experience is a critical competitive differentiator it today's stuttering economic climate. Yet consumers are giving companies a failing grade at a time when the need to be customer centric is being put to the test as never before. This whitepaper by Senn Delaney partner and executive vice president Bill Parsons helps leaders consider whether their company's culture is really as customer-centric as it should be.
Tags : senn delaney, customer focused, brand management, customer-centric, employee management, employee engagement, other
     Senn Delaney
By: Reevoo     Published Date: Jul 09, 2012
Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
Tags : marketing, reevoo, social content, m-commerce, marketing campaigns, mobile, social media, emerging marketing
     Reevoo
By: Micro Focus     Published Date: Feb 24, 2015
With today’s ‘touch of a button’, always-on lifestyles, consumers expect information to be quickly accessible to customer-facing staff. They expect the same efficiency they get from their own phones or devices. Yet all too often business data is mired in outdated, slow systems and applications. These systems are difficult to work with, making each call or transaction slow to process as a result. This impacts customer satisfaction and reduces throughput. It affects productivity.
Tags : microfocus, rumba, customer service, real time web application, insurance quotes, business efficiency
     Micro Focus
By: Epicor Software     Published Date: Feb 26, 2015
Online consumers are redefining the fulfillment landscape. Wholesalers need to unlock the value of integrated business data. Only full insight into all areas of the distributor’s business will provide the necessary clarity to make decisions they can stand behind. This confidence can be achieved only if they have the required data and technology at hand at the right time. The total technology investment is not small. But, it may mean the future viability of the wholesale distribution segment. Why now is the critical time to invest.
Tags : wholesale distribution, online consumers, integrated business data
     Epicor Software
By: SAP     Published Date: May 15, 2015
This e-book is intended for consumer products professionals looking to take full advantage of engaging directly with consumers, from communication to commerce.
Tags : consumer products, customer engagement, commerce, crm & customer care, marketing research, e-commerce, traditional marketing
     SAP
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