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By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
Tags : change, landscape, corporate video production, quantum
     Quantum
By: MarkLogic     Published Date: May 16, 2017
Getting data from today’s television and film production and post-production workflows may seem like you’re moving through molasses. Mired in manual processes, attempting to manage and automate data during the creation stage of your content’s lifecycle can sometimes feel like a losing battle as the demands of creatives constantly move forward. Hear Lulu Zezza, Physical Production Executive for New Regency Productions, Matt Turner, Media & Entertainment CTO, MarkLogic, and Guy Finley, Executive Director, Media & Entertainment Strategic Alliance (MESA) as they discuss: o Metadata’s value and its evolution, beyond delivery and experiences, to harnessing critical production data o Results of taking a new approach to bring this data together with context and meaning that impacts other business unit roles o How the New Regency team created a software driven production data hub that is enabling creatives to work seamlessly on the project, in a comfortable UI/UX driven environment, with e
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     MarkLogic
By: Adobe     Published Date: Apr 13, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: • How changing the way you view design changes everything • The power of beautifully designed customer experiences • Why it pays to make your teams design-driven
Tags : business design, graphic design, front face design, creative cloud, design experts, enterprise design, editing
     Adobe
By: Lenovo     Published Date: Apr 28, 2017
The Real Impact of Body Cameras: Unprecedented Secure Storage Demand Body cameras have become a critical component of campus and community policing — they protect everybody’s interests. However, gathering, securing, storing, and managing the terabytes of content created on a monthly basis can be daunting even for the most sophisticated IT teams. In this eBook, we provide a comprehensive look at this growing challenge and how you can get in front of it! Read this eBook now.
Tags : lenovo, higher education, body cameras, campus policing, campus security, data managing, securing data, securing content
     Lenovo
By: Juniper APAC DWA Cloud Leads July 2017     Published Date: Jun 22, 2017
This study was conducted with independent global research firm Wakefield Research between November 24 through December 14th, 2015. The data was based on an online study of 20 content questions, plus screeners and demographics of 2704 respondents, in 8 markets: US, China, Australia, Japan, India, UK, Germany, and France. All respondents were restricted to the following industries: service provider organizations, healthcare, retail, and financial services. In this case, the definition of service provider includes companies offering web content services, cable, internet service providers, or telecom. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. Our team co-innovates with customers and partners to deliver automated, scalable and secure networks with agility, performance and value. Visit www.juniper.net for more information.
Tags : security solutions, ransomware, security technologies, protection technologies, risk assessment, it security, server protection
     Juniper APAC DWA Cloud Leads July 2017
By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : : contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing, internet marketing
     Movable Ink
By: Skillsoft     Published Date: Dec 13, 2016
Skillsoft has created an entirely new business skills portfolio based on in-depth research with end-users and eLearning enterprise buyers. The end result is a content pipeline of over one thousand, 3-5 minute micro-videos, packaged into over 240 new courses. Multi-dimensional and micro-sized, the new courses are flexible training and development solutions that target the need of diverse populations, at all stages of their career. The courses feature purposeful application of video treatments, including: • Well-acted, interactive scenarios • High-end animations • “TED-talk” style presentations • “How-to” videos • Whiteboard tutorials Watch a sample scenario-based course, Mobilizing Your Team to Take Action.
Tags : business skills, training and development
     Skillsoft
By: Intralinks     Published Date: Apr 13, 2015
The increased mobility of the workforce is changing the way we work. Business users want the flexibility to share and collaborate on content that drives their business while IT needs to ensure the security of that data, no matter where it goes. An effective enterprise collaboration solution must consider people, processes and technologies to be effective, but where to begin? This comprehensive Buyer’s Guide offers guidance on how to develop your organization’s requirements with regard to: • Risk management – avoiding data breaches and loss of information that can result in non-compliance • Business productivity - allowing for secure collaboration while enabling teams to work anywhere on any device • IT efficiency - supporting the full breadth of external business content requirements while integrating with existing applications and protocols
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     Intralinks
By: Brainshark     Published Date: May 07, 2013
Do your field reps use iPads or iPhones? If so, enable them to present with PowerPoint the way it was meant to be seen -- with fonts, colors and animations intact. Plus, empower you content team to instantly edit and update all versions of a particular presentation, all with the click of a mouse. Ideal for reducing risk and maintaining compliance! Users in more than 140 countries use SlideShark to deliver consistent, secure PowerPoint presentations on iPads and iPhones. Find out how SlideShark can empower you to distribute, control and track field PowerPoints. Click here to watch a quick 2-minute video and see SlideShark in action.
Tags : powerpoint, sales, mobile, ipad, iphone, slideshark, compliance, presentation
     Brainshark
By: IBM     Published Date: Jan 19, 2017
Meet Liz, a Director of Marketing, and journey with her as she looks for innovative ways to brainstorm and share content with both her internal teams and external agency partners. Liz discovers Box, a simple cloud-based content and file sharing solution that improves collaborative control.
Tags : ibm, analytics, ecm, box, marketing, effective marketing, content, ibm box
     IBM
By: Uberflip     Published Date: Jan 20, 2016
In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.
Tags : uberflip, content, engagement, content, opt-in, prospects, content, sales
     Uberflip
By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, mareting, lead generation, leads, marketers, emerging marketing, marketing research, traditional marketing
     Marketo
By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
Tags : marketo, marketing, social media, social media marketing, emerging marketing, marketing research, traditional marketing
     Marketo
By: Percussion     Published Date: Jun 11, 2013
Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
Tags : cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
     Percussion
By: The SAVO Group     Published Date: Jun 14, 2013
Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Watch this on-demand webinar to get tips for creating and delivering content when and where your sales team needs it most.
Tags : savo group, on-demand webinar, volocity, visibility, control, sales support, traditional marketing
     The SAVO Group
By: Adobe     Published Date: Jan 26, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
Tags : adobe, adobe creative cloud, stock, creative, marketing, design
     Adobe
By: LandslideCRM     Published Date: May 16, 2012
This concise Sales Process Builder Kit will provide you with relevant content from leading sales experts that highlight the direct value your sales team can get by following a consistent sales process.
Tags : crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management
     LandslideCRM
By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Quark, Inc.     Published Date: Apr 28, 2011
To find out how your organization can reduce costs, speed time-to-market, and improve quality, download Quark's new white paper for free.
Tags : quark, pg bartlett, quark publishing system, corporate systems, microsoft sharepoint, collaboration, smes, enterprise content management
     Quark, Inc.
By: Quark, Inc.     Published Date: Apr 28, 2011
To find out how your organization can reduce costs, speed time-to-market, and improve quality, download Quark's new white paper for free.
Tags : quark, pg bartlett, quark publishing system, corporate systems, microsoft sharepoint, collaboration, smes, enterprise content management
     Quark, Inc.
By: Intralinks     Published Date: Jan 16, 2015
The increased mobility of the workforce is changing the way we work. Business users want the flexibility to share and collaborate on content that drives their business while IT needs to ensure the security of that data, no matter where it goes. An effective enterprise collaboration solution must consider people, processes and technologies to be effective, but where to begin? This comprehensive Buyer’s Guide offers guidance on how to develop your organization’s requirements with regard to: Risk management – avoiding data breaches and loss of information that can result in non-compliance Business productivity - allowing for secure collaboration while enabling teams to work anywhere on any device IT efficiency - supporting the full breadth of external business content requirements while integrating with existing applications and protocols This Buyer’s Guide offers a holistic approach for your evaluation process by examining the granular aspects of enterprise file sharing, as well as i
Tags : collaboration solutions, risk management, business productivity, it efficiency, business users
     Intralinks
By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
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