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By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities
     IHS GlobalSpec
By: Polycom     Published Date: Sep 07, 2016
"Seeing is believing. How we connect and collaborate is changing. It’s no longer about reviewing a PowerPoint deck or a document sent out in advance in the meeting invite over a voice bridge. It’s now about collaborating and working in real time with voice, video and content sharing—as a team. Together, Microsoft and Polycom make it simple. Watch now an interactive session covering the following hot topics: How the new Office 365 Services and Skype for Business Online change the collaboration experience and reduce conferencing/communications costs. How you can turn your conference rooms and huddles spaces into productive, collaborative workspaces. Polycom RealPresence Trio and how it accommodates our 3 collaboration needs: Voice, Content and Video. How easy it is to set up and how easy it is for users to connect. How flexible your workspace transition plan can be. Don’t miss this session featuring Polycom and Skype for Business solutions experts, Peter Huboi and Jovito Salonga, for a d
Tags : business optimization, business strategy, network management, business applications, best practices, business process management, collaboration, productivity
     Polycom
By: Rackspace     Published Date: Jan 19, 2016
TeamSourcing is a global company based in Ecuador that has become one of the leading providers of mobile content and services in Latin America. When CEO Armando Coronel founded TeamSourcing in 2002, its 5-person team was focused principally on the Ecuadorian market. Since then, TeamSourcing has grown to a team of nearly 60, and its reputation for world-class products and services has helped it expand throughout the region. TeamSourcing now does business in 10 Latin American countries, working with mobile operators in Ecuador, Peru, Chile, Guatemala, Honduras, Panama, Mexico, El Salvador, the Dominican Republic, and Colombia.
Tags : rackspace, openstack, teamsourcing, mobile
     Rackspace
By: Zmags, Corp.     Published Date: Jun 15, 2010
How marketers can navigate the increasingly murky waters of mobile platforms, devices and services With the rise of smartphones, notebooks and tablets, life has become more complicated for you regarding creating and delivering digital content to your audience. Get the inside look with this comprehensive whitepaper and learn how to navigate the increasingly murky waters of mobile platforms, devices and services.
Tags : zmags, smartphones, mobile marketing, internet marketing, android, crm solutions/software, online video marketing, social media marketing
     Zmags, Corp.
By: CrownPeak     Published Date: Jun 30, 2009
Congratulations you've decided to embark on the journey to implement a content management system (CMS) for your Web site. This document assumes that you have already built the business case for purchasing a CMS and has been signed off on by the appropriate stakeholders. Learn more today!
Tags : crownpeak, cms, content management system, web site development, infocenter, hosted services, open source software, project definition
     CrownPeak
By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
Tags : crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
     CrownPeak
By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
Tags : breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
     Breakout Solutions
By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Tags : burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale
     Burst Media
By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
By: Microsoft Office 365     Published Date: Sep 26, 2017
According to Microsoft CEO Satya Nadella, Office 365 is Microsoft’s most strategic API. But to realize the potential of this business collaboration platform, Microsoft and its partners have to convince business and IT leaders that it offers levels of security, privacy, and compliance that are equal to or higher than those of their existing on-premise solutions. Even though a high percentage of enterprises are adopting cloud storage and compute within their businesses, the adoption of cloud-based content and collaboration products is by no means universal. Concerns relating to governance, risk, and compliance with regard to cloud services are understandable, but it is not unusual to find them overstated.
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     Microsoft Office 365
By: Heiler     Published Date: Feb 22, 2012
Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360° means and how it relates to your business.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Act-On     Published Date: Apr 20, 2015
In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.
Tags : marketing, content, content services, marketing software, automation, content services, growth, content management systems
     Act-On
By: Interactive Intelligence     Published Date: Feb 26, 2013
Insurers are renewing their focus on top line growth-seeking ways to increase premium volumes while at the same time improving profitability. Properly interacting with customers creates revenue on all ends. Read on to learn about key user interaction
Tags : integrated content, communications, key business issues, points of contact, upselling, account management, client services, crm & customer care
     Interactive Intelligence
By: Author-it     Published Date: Dec 21, 2010
The strategy adopted with regards to documentation production was to create a set of documents on customer request for each specific project and such documents were created by the relevant project consultants themselves.
Tags : content authoring, content publishing, publishing, authoring, content management, financial services, customer experience/engagement
     Author-it
By: Oracle     Published Date: Jul 05, 2017
The fast-evolving digital landscape is changing the game for all organizations. The way we consume content, conduct research, consume video and music, and drive efficiency in our work environment is raising the bar for digital experience. Organizations that rely on the internet to reach customers and drive revenue increasingly turn to cloud-based infrastructure and content delivery networks (CDNs) to achieve the reach and global footprint needed to keep up with customer demands. Delivering these services with high availability and performance across an unpredictable internet over which you have very little visibility and control is a major challenge.
Tags : it infrastructure, operations professionals, digital experience, time to resolution, cloud, dns
     Oracle
By: Juniper Networks     Published Date: Jun 22, 2017
This study was conducted with independent global research firm Wakefield Research between November 24 through December 14th, 2015. The data was based on an online study of 20 content questions, plus screeners and demographics of 2704 respondents, in 8 markets: US, China, Australia, Japan, India, UK, Germany, and France. All respondents were restricted to the following industries: service provider organizations, healthcare, retail, and financial services. In this case, the definition of service provider includes companies offering web content services, cable, internet service providers, or telecom. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. Our team co-innovates with customers and partners to deliver automated, scalable and secure networks with agility, performance and value. Visit www.juniper.net for more information.
Tags : security solutions, ransomware, security technologies, protection technologies, risk assessment, it security, server protection
     Juniper Networks
By: Box     Published Date: Jun 22, 2018
Content is a core element of digital business. Companies must create, secure, manage, and collaborate upon content with both internal and external participants. But traditional ECM technology is costly and dated while EFSS is limited in functionality. The result? Too many content repositories, leading to silos and broken communication. Companies need a better way to work! • Join us as we chat with Cheryl McKinnon, our featured speaker from Forrester Research, to learn how to make the most of your content investment and drive innovation through IT. Takeaways from the webinar include: o 5 key trends shaping the market o Key capabilities of content management vendors o Essential use cases and recommended tactics to accelerate digital transformation
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     Box
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